2 Pocket Folders Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
2 Pocket Folders sales on Amazon US totaled 280,100 units in July 2026 (▲ 244.7% vs. the prior month), generating an estimated $2,135,753 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.6% of unit volume and 56.4% of revenue, while a typical listing is priced at $8.52. The keyword itself pulled 92,883 Amazon queries over the same period (▲ 164.4% MoM).
Zooming out to the 12-month window ending July 2026, the 2 pocket folders Top 50 moved 1,590,700 units and $14,199,034 in cumulative sales — an average of 132,558 units and $1,183,253 per month. Monthly throughput topped out at 623,500 units in August 2025 and dipped to 33,100 in May 2026, leaving the latest reading 55.1% lower than August 2025.
2 Pocket Folders Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
280.1K
▲ 244.7% MoM
Monthly Revenue 2026/07
$2.1M
▲ 199.1% MoM
Top 10 Market Share 2026/07
49.6%
2 Pocket Folders Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 2 pocket folders listing on Amazon US in July 2026 is ASIN B071JM699P (Brand: Amazon Basics), which sold 50,000 units at $11.14 apiece — equal to 17.9% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 139,000 units and $1,205,620 in July 2026 — 49.6% of unit volume and 56.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '2 Pocket Folders' on Amazon
July 2026
Is 49.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B071JM699P
Amazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
50K
▲ 400.0%vs. prior month
$630K
latest month
12-month trend
B0CRDWCGBG
Amazon Basics 3-Ring Binder, 1-Inch, Customizable, with Pockets for Organization, White, 1-Pack
10K
▲ 0.0%vs. prior month
$57.5K
latest month
12-month trend
B01C87CTQA
Five Star 2-Pocket Plastic Folder with Stay-Put Tabs and Prong Fasteners, Holds 8.5" x 11" Paper, Assorted Colors, 4 Pack (340300A)
10K
▲ 900.0%vs. prior month
$91.7K
latest month
12-month trend
B07K91GV6N
Amazon Basics Heavy Duty Plastic Folders with 2 Pockets for Documents, Letter Size Paper, School Supplies Organization, Assorted Colors, Pack of 12
10K
▲ 100.0%vs. prior month
$115.6K
latest month
12-month trend
B0BXDF124J
6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
10K
▲ 400.0%vs. prior month
$53.1K
latest month
12-month trend
B0CZL39ZHS
Forvencer 8 Count Dividers with 2 Pockets,8 tabs Binder Dividers with tabs | Dividers for 3 Ring Binder Organizer,School Supplies, Multicolor, 1 Set
10K
▲ 100.0%vs. prior month
$38.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 2 Pocket Folders Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing 2 pocket folders brand in July 2026, moving 70,000 units across 3 ASINs for 50.4% of Top 10 volume. habgp follows with 30,000 units (21.6%), ahead of Five Star on 10,000 units (7.2%).
With 6 brands splitting the Top 10 and 79.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.32 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
50.4%
Units
70K
Revenue
$803.1K
Avg. price
$9.13
B071JM699P
$11.14·★4.8·105.2K revsAmazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
Units sold50KB0CRDWCGBG
$5.89·★4.7·21.7K revsAmazon Basics 3-Ring Binder, 1-Inch, Customizable, with Pockets for Organization, White, 1-Pack
Units sold10KB07K91GV6N
$10.36·★4.8·8.4K revsAmazon Basics Heavy Duty Plastic Folders with 2 Pockets for Documents, Letter Size Paper, School Supplies Organization, Assorted Colors, Pack of 12
Units sold10K
habgp
3 ASINs in Top 10
21.6%
Units
30K
Revenue
$166.4K
Avg. price
$8.32
B0BXDF124J
$7.99·★4.6·2.1K revs6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
Units sold10KB09GW7ZJSR
$7.99·★4.7·3.1K revsHABGP Plastic Folders with Pockets, 6 Color Heavy Duty Two Pocket Folders | Business Card Holder, for Office, High School
Units sold10KB0CYCGCTZ4
$8.99·★4.5·967 revs2 Pocket Folder with Prongs (5 Pack, Pastel), Plastic Folders with Pockets | Pastel Colors, Business Card Holder, Fit Letter Size, Organizing Papers, in School, Office, Business
Units sold10K
Five Star
1 ASIN in Top 10
7.2%
Units
10K
Revenue
$91.7K
Avg. price
$9.99
B01C87CTQA
$9.99·★4.8·5.4K revsFive Star 2-Pocket Plastic Folder with Stay-Put Tabs and Prong Fasteners, Holds 8.5" x 11" Paper, Assorted Colors, 4 Pack (340300A)
Units sold10K
Trending 2 Pocket Folders Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01C87CTQA booked 10K units at $9.99, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01C87CTQA
Five Star 2-Pocket Plastic Folder with Stay-Put Tabs and Prong Fasteners, Holds 8.5" x 11" Paper, Assorted Colors, 4 Pack (340300A)
Price
$9.99
Rating
4.8
Reviews
5.4K
Latest month sales
B0BXDF124J
6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
Price
$7.99
Rating
4.6
Reviews
2.1K
Latest month sales
B09GW7ZJSR
HABGP Plastic Folders with Pockets, 6 Color Heavy Duty Two Pocket Folders | Business Card Holder, for Office, High School
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.7
Reviews
3.1K
Latest month sales
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