18 Gauge Wire Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

18 Gauge Wire sales on Amazon US totaled 29,300 units in July 2026 (▼ 12.1% vs. the prior month), generating an estimated $433,710 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 49.0% of revenue, while a typical listing is priced at $17.18. The keyword itself pulled 20,352 Amazon queries over the same period (▲ 9.2% MoM).

Zooming out to the 12-month window ending July 2026, the 18 gauge wire Top 50 moved 329,000 units and $4,795,019 in cumulative sales — an average of 27,417 units and $399,585 per month. Monthly throughput topped out at 33,350 units in June 2026 and dipped to 17,600 in May 2026, leaving the latest reading 23.6% higher than August 2025.

329KTotal units sold · Last 12 months
$4.8MTotal revenue · Last 12 months
20.4K▲ 9.2% MoM
Monthly search volume
$17.18Avg. price · July 2026

18 Gauge Wire Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales23.7K
Revenue$341.9K

2025/09

Sales26.3K
Revenue$373.9K

2025/10

Sales29.1K
Revenue$410.9K

2025/11

Sales29.1K
Revenue$410.8K

2025/12

Sales25.6K
Revenue$360.5K

2026/01

Sales27.6K
Revenue$400.6K

2026/02

Sales26.3K
Revenue$390.8K

2026/03

Sales30.3K
Revenue$446.1K

2026/04

Sales30.8K
Revenue$468.4K

2026/05

Sales17.6K
Revenue$273.8K

2026/06

Sales33.4K
Revenue$483.5K
29.3K

2026/07

Sales29.3K
Revenue$433.7K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

29.3K

▼ 12.1% MoM

Monthly Revenue 2026/07

$433.7K

▼ 10.3% MoM

Top 10 Market Share 2026/07

54.6%

See the Top 10 ASINs driving 54.6% of sales

18 Gauge Wire Market Share & Sales Concentration on Amazon US — July 2026

The most-sold 18 gauge wire listing on Amazon US in July 2026 is ASIN B0B49TQZHV (Brand: VIABRICO), which sold 3,000 units at $12.99 apiece — equal to 10.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 16,000 units and $212,480 in July 2026 — 54.6% of unit volume and 49.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for '18 Gauge Wire' on Amazon

July 2026
ASINSIGHT Logo
54.6% Volume Share 16K units sold
49.0% Revenue Share $212.5K estimated
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Top 5 Volume Share breakdown

B0B49TQZHV 10.2%
B07TX6BX47 6.8%
B0002GRUIM 6.8%
B000BPEQAE 6.8%
B09TSLYX33 6.8%
Others 62.5%
#1
VIABRICO 16 Gauge Wire, 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker

B0B49TQZHV

VIABRICO 16 Gauge Wire, 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker

$12.99· 4.7·2.7K reviews
Monthly Sales

3K

▼ 25.0%

vs. prior month

Revenue

$39.5K

latest month

Monthly Trend

12-month trend

#2
TUOFENG 22 AWG Solid Wire Kit, 6 Colors, 30 ft Each | Tinned Copper

B07TX6BX47

TUOFENG 22 AWG Solid Wire Kit, 6 Colors, 30 ft Each | Tinned Copper

$15.99· 4.7·2.8K reviews
Monthly Sales

2K

▼ 33.3%

vs. prior month

Revenue

$32K

latest month

Monthly Trend

12-month trend

#3
StarTech 10ft Computer Power Cord, 10A 125V, 18AWG, Black (PXT10110) | NEMA 5-15P to C13, UL Listed, Monitor Power Cable, Black Replacement AC Power Cord, Printer Power Cord, PC Power Supply Cable

B0002GRUIM

StarTech 10ft Computer Power Cord, 10A 125V, 18AWG, Black (PXT10110) | NEMA 5-15P to C13, UL Listed, Monitor Power Cable, Black Replacement AC Power Cord, Printer Power Cord, PC Power Supply Cable

$10.99· 4.8·13.7K reviews
Monthly Sales

2K

▼ 33.3%

vs. prior month

Revenue

$19.5K

latest month

Monthly Trend

12-month trend

#4
Hillman Hobby Steel Wire, 20 Gauge x 175ft, 1 Roll, Silver | Galvanized steel with zinc finish , 15lb load support for crafts, hanging, bundling, and DIY use , Corrosion resistant

B000BPEQAE

Hillman Hobby Steel Wire, 20 Gauge x 175ft, 1 Roll, Silver | Galvanized steel with zinc finish , 15lb load support for crafts, hanging, bundling, and DIY use , Corrosion resistant

$6.98· 4.6·4K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$14K

latest month

Monthly Trend

12-month trend

#5
Tenn Well 18 Gauge Aluminum Craft Wire, 165 Feet 1mm Bendable Jewelry Wire | Metal Silver Wire for Jewelry Making, Sculpting, Floral Making, Wreath Making, Crafting, Wire Wrapping, Christmas Ornaments

B09TSLYX33

Tenn Well 18 Gauge Aluminum Craft Wire, 165 Feet 1mm Bendable Jewelry Wire | Metal Silver Wire for Jewelry Making, Sculpting, Floral Making, Wreath Making, Crafting, Wire Wrapping, Christmas Ornaments

$7.99· 4.6·1.1K reviews
Monthly Sales

2K

▼ 33.3%

vs. prior month

Revenue

$15.4K

latest month

Monthly Trend

12-month trend

#6
TYUMEN 40FT 18 Gauge 2pin 2 Color Red Black Cable Hookup Electrical Wire LED Strips Extension Cord 12V/24V DC Cable, 18AWG Flexible Wire Extension Cords for LED Ribbon Lamp Tape Lighting

B01LZRV0HV

TYUMEN 40FT 18 Gauge 2pin 2 Color Red Black Cable Hookup Electrical Wire LED Strips Extension Cord 12V/24V DC Cable, 18AWG Flexible Wire Extension Cords for LED Ribbon Lamp Tape Lighting

$8.88· 4.7·7.8K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$8.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best 18 Gauge Wire Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

VIABRICO is the best-performing 18 gauge wire brand in July 2026, moving 3,000 units across 1 ASIN for 18.8% of Top 10 volume. TUOFENG follows with 3,000 units (18.8%), ahead of StarTech.com on 2,000 units (12.5%).

Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.99 to $16.04, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

18.8%
18.8%
12.5%
50.0%
VIABRICO
TUOFENG
StarTech.com
Other brands
1

VIABRICO

1 ASIN in Top 10

18.8%

Units

3K

Revenue

$39.5K

Avg. price

$12.99

  • VIABRICO 16 Gauge Wire, 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker

    B0B49TQZHV

    $12.99·4.7·2.7K revs

    VIABRICO 16 Gauge Wire, 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker

    Units sold3K
2

TUOFENG

2 ASINs in Top 10

18.8%

Units

3K

Revenue

$48.1K

Avg. price

$16.04

  • TUOFENG 22 AWG Solid Wire Kit, 6 Colors, 30 ft Each | Tinned Copper

    B07TX6BX47

    $15.99·4.7·2.8K revs

    TUOFENG 22 AWG Solid Wire Kit, 6 Colors, 30 ft Each | Tinned Copper

    Units sold2K
  • TUOFENG 18 AWG Stranded Wire, 6 Colors, 13.2 ft Each, Tinned Copper | Flexible silicone wire

    B07G744V5Z

    $16.09·4.6·3.7K revs

    TUOFENG 18 AWG Stranded Wire, 6 Colors, 13.2 ft Each, Tinned Copper | Flexible silicone wire

    Units sold1K
3

StarTech.com

1 ASIN in Top 10

12.5%

Units

2K

Revenue

$19.5K

Avg. price

$10.99

  • StarTech 10ft Computer Power Cord, 10A 125V, 18AWG, Black (PXT10110) | NEMA 5-15P to C13, UL Listed, Monitor Power Cable, Black Replacement AC Power Cord, Printer Power Cord, PC Power Supply Cable

    B0002GRUIM

    $10.99·4.8·13.7K revs

    StarTech 10ft Computer Power Cord, 10A 125V, 18AWG, Black (PXT10110) | NEMA 5-15P to C13, UL Listed, Monitor Power Cable, Black Replacement AC Power Cord, Printer Power Cord, PC Power Supply Cable

    Units sold2K

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