12/2 Romex Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
12/2 Romex sales on Amazon US totaled 15,850 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $1,186,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.4% of unit volume and 40.8% of revenue, while a typical listing is priced at $81.52. The keyword itself pulled 17,592 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the 12/2 romex Top 50 moved 175,050 units and $12,811,951 in cumulative sales — an average of 14,588 units and $1,067,663 per month. Monthly throughput topped out at 17,450 units in June 2026 and dipped to 10,450 in May 2026, leaving the latest reading 22.4% higher than August 2025.
12/2 Romex Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.8K
▼ 9.2% MoM
Monthly Revenue 2026/07
$1.2M
▼ 7.0% MoM
Top 10 Market Share 2026/07
45.4%
12/2 Romex Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 12/2 romex listing on Amazon US in July 2026 is ASIN B0DFQNGW9R (Brand: VIABRICO), which sold 1,000 units at $16.99 apiece — equal to 6.3% of every unit tracked in this report.
The Top 10 ASINs account for 7,200 units and $483,976 in July 2026 — 45.4% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '12/2 Romex' on Amazon
July 2026
Is 45.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DFQNGW9R
VIABRICO 12Gauge 100FT Electrical Wire Cable 2 Conductors Red Black Cable Hookup LED Lighting Strips Flexible Extension Cord 12AWG Copper Clad Aluminum 12V/24V DC 30.5M
1K
▲ 0.0%vs. prior month
$17.1K
latest month
12-month trend
B0FKLNSBNY
SUNVIE 12/2 Low Voltage Landscape Wire 12 Gauge Pure Copper Wire, 250FT | Pure Copper, Direct Burial, ETL Listed, Weatherproof, with Spool, 12 Gauge 2 Conductor for Outdoor Landscape Lighting
1K
▲ 0.0%vs. prior month
$140K
latest month
12-month trend
B0D91BKBGB
Energeaster Solid Indoor 12/2 W/G NMB Cable 100ft, Electrical Wire, Yellow | 100FT NMB Cable 12 Gauge Wire 2 Conductors 600V Bare Copper Non-Metallic Sheathed Solid Indoor Residential Wire, UL Listed
900
▲ 0.0%vs. prior month
$76.3K
latest month
12-month trend
B0CSD3GJ53
SUNVIE 12/2 Low Voltage Landscape Wire 12 Gauge Pure Copper Wire, 100 FT | Pure Copper, Direct Burial, ETL Listed, Weatherproof, High Conductivity, 12 Gauge 2 Conductor for Outdoor Landscape Lighting
800
▼ 20.0%vs. prior month
$48K
latest month
12-month trend
B0GGJ8W3R4
12/2 NM-B Cable 50 FT, UL Listed 12 Gauge Indoor Wire with Ground | Solid Bare Copper, No CCA, Durable Yellow NM-B Jacket, Easy to Strip, for Residential Dry Locations, 600V Rated
700
▲ 16.7%vs. prior month
$34K
latest month
12-month trend
B0FGVF62JB
14/2 NM-B Cable 100 FT, UL Listed 14 Gauge Indoor Wire with Ground | Solid Bare Copper, No CCA, Durable White NM-B Jacket, Easy to Strip, for Residential Dry Locations, 600V Rated
700
▲ 75.0%vs. prior month
$43.5K
latest month
12-month trend
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Best 12/2 Romex Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
energeaster is the best-performing 12/2 romex brand in July 2026, moving 2,000 units across 3 ASINs for 27.8% of Top 10 volume. CIRENKO follows with 1,900 units (26.4%), ahead of SUNVIE on 1,800 units (25.0%).
With 5 brands splitting the Top 10 and 79.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $63.82 to $109.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
energeaster
3 ASINs in Top 10
27.8%
Units
2K
Revenue
$142.5K
Avg. price
$66.01
B0D91BKBGB
$82.49·★4.7·719 revsEnergeaster Solid Indoor 12/2 W/G NMB Cable 100ft, Electrical Wire, Yellow | 100FT NMB Cable 12 Gauge Wire 2 Conductors 600V Bare Copper Non-Metallic Sheathed Solid Indoor Residential Wire, UL Listed
Units sold900B0D91BR799
$49.99·★4.7·719 revsenergeaster Solid Indoor 12/2 W/G NMB Cable 50ft, Electrical Wire, Yellow | 50FT NMB Cable 12 Gauge Wire 2 Conductors 600V Bare Copper Non-Metallic Sheathed Solid Indoor Residential Wire, UL Listed
Units sold600B0D91CSVFK
$65.54·★4.6·646 revsenergeaster Solid Indoor 14/2 W/G NMB Cable 100ft, Electrical Wire, White | 100FT NMB Cable 14 Gauge Wire 2 Conductors 600V Bare Copper Non-Metallic Sheathed Solid Indoor Residential Wire, UL Listed
Units sold500
CIRENKO
3 ASINs in Top 10
26.4%
Units
1.9K
Revenue
$119K
Avg. price
$63.82
B0GGJ8W3R4
$49.49·★4.8·138 revs12/2 NM-B Cable 50 FT, UL Listed 12 Gauge Indoor Wire with Ground | Solid Bare Copper, No CCA, Durable Yellow NM-B Jacket, Easy to Strip, for Residential Dry Locations, 600V Rated
Units sold700B0FGVF62JB
$62.49·★4.7·112 revs14/2 NM-B Cable 100 FT, UL Listed 14 Gauge Indoor Wire with Ground | Solid Bare Copper, No CCA, Durable White NM-B Jacket, Easy to Strip, for Residential Dry Locations, 600V Rated
Units sold700B0FGVHBQ2N
$79.49·★4.8·138 revs12/2 NM-B Cable 100 FT, UL Listed 12 Gauge Indoor Wire with Ground | Solid Bare Copper, No CCA, Durable Yellow NM-B Jacket, Easy to Strip, for Residential Dry Locations, 600V Rated
Units sold500
SUNVIE
2 ASINs in Top 10
25.0%
Units
1.8K
Revenue
$188K
Avg. price
$109.99
B0FKLNSBNY
$149.99·★4.8·141 revsSUNVIE 12/2 Low Voltage Landscape Wire 12 Gauge Pure Copper Wire, 250FT | Pure Copper, Direct Burial, ETL Listed, Weatherproof, with Spool, 12 Gauge 2 Conductor for Outdoor Landscape Lighting
Units sold1KB0CSD3GJ53
$69.99·★4.8·297 revsSUNVIE 12/2 Low Voltage Landscape Wire 12 Gauge Pure Copper Wire, 100 FT | Pure Copper, Direct Burial, ETL Listed, Weatherproof, High Conductivity, 12 Gauge 2 Conductor for Outdoor Landscape Lighting
Units sold800
Trending 12/2 Romex Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FGVF62JB booked 700 units at $62.49, with ▲ 75.0% MoM change. On the growth side, B07VFLWTVY leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FGVF62JB
14/2 NM-B Cable 100 FT, UL Listed 14 Gauge Indoor Wire with Ground | Solid Bare Copper, No CCA, Durable White NM-B Jacket, Easy to Strip, for Residential Dry Locations, 600V Rated
Price
$62.49
Rating
4.7
Reviews
112
Latest month sales
B000BPG1ZC
Southwire Romex SIMpull™ 25 ft. 12/2 Solid CU NM-B W/G Wire, 28828221
Price
$34.27
Rating
4.8
Reviews
3K
Latest month sales
B07VFLWTVY
ZONEGRACE 12AWG 2-Conductor 12/2 Direct Burial Wire for Low Voltage Landscape Lighting, 265ft
Unlock to view ASIN details and product titles
Price
$135.99
Rating
4.8
Reviews
912
Latest month sales
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