1 Dollar Squishies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
1 Dollar Squishies sales on Amazon US totaled 132,050 units in July 2026 (▼ 6.1% vs. the prior month), generating an estimated $1,089,743 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.6% of unit volume and 67.9% of revenue, while a typical listing is priced at $6.34. The keyword itself pulled 15,309 Amazon queries over the same period (▼ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the 1 dollar squishies Top 50 moved 542,150 units and $5,115,109 in cumulative sales — an average of 45,179 units and $426,259 per month. Monthly throughput topped out at 140,650 units in June 2026 and dipped to 9,000 in September 2025, leaving the latest reading 1139.9% higher than August 2025.
1 Dollar Squishies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.1K
▼ 6.1% MoM
Monthly Revenue 2026/07
$1.1M
▼ 15.8% MoM
Top 10 Market Share 2026/07
66.6%
1 Dollar Squishies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 1 dollar squishies listing on Amazon US in July 2026 is ASIN B0G2GS1PJT (Brand: Yooshi), which sold 10,000 units at $9.99 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 88,000 units and $739,610 in July 2026 — 66.6% of unit volume and 67.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '1 Dollar Squishies' on Amazon
July 2026
Is 66.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0GVJDX674
Coconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
10K
▲ 150.0%vs. prior month
$72.5K
latest month
12-month trend
B0F1MHNYQ6
Vodolo Silicone Stress Relief Squishy,2 PCS Cookie Sticky Taba Squishy Fidget Toys Adults,Ultra-Soft Squeeze Toys,Fun Silicone Enjoy Decompression Toy,Soft and Relaxing Squeezing Toy
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 1 Dollar Squishies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing 1 dollar squishies brand in July 2026, moving 17,000 units across 2 ASINs for 19.3% of Top 10 volume. Yooshi follows with 16,000 units (18.2%), ahead of Glyrnur on 10,000 units (11.4%).
Volume is spread across 8 brands, with the top three holding 48.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
2 ASINs in Top 10
19.3%
Units
17K
Revenue
$132.7K
Avg. price
$7.99
B0F7M16P52
$5.99·★3.7·1.3K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold9KB0DPV6Q119
$9.98·★4.5·397 revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
Units sold8K
Yooshi
2 ASINs in Top 10
18.2%
Units
16K
Revenue
$151.1K
Avg. price
$8.98
B0G2GS1PJT
$9.99·★3.8·571 revs4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
Units sold10KB0GBVG9JQV
$7.98·★4.6·258 revs30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Units sold6K
Glyrnur
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$99.5K
Avg. price
$9.99
B0GVJDX674
$9.99·★2.8·418 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
Trending 1 Dollar Squishies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D91CWH9V booked 10K units at $6.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
Price
$6.99
Rating
4.0
Reviews
1.1K
Latest month sales
B0DPV6Q119
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
Price
$9.98
Rating
4.5
Reviews
397
Latest month sales
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.6
Reviews
258
Latest month sales
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