squishy’s Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
squishy’s sales on Amazon US totaled 372,500 units in July 2026 (▲ 6.0% vs. the prior month), generating an estimated $4,235,745 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 32.2% of unit volume and 28.3% of revenue, while a typical listing is priced at $12.45. The keyword itself pulled 45,765 Amazon queries over the same period (▲ 19.8% MoM).
Zooming out to the 12-month window ending July 2026, the squishy’s Top 50 moved 1,913,600 units and $23,078,442 in cumulative sales — an average of 159,467 units and $1,923,203 per month. Monthly throughput topped out at 372,500 units in July 2026 and dipped to 65,450 in August 2025, leaving the latest reading 469.1% higher than August 2025.
squishy’s Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
372.5K
▲ 6.0% MoM
Monthly Revenue 2026/07
$4.2M
▲ 2.7% MoM
Top 10 Market Share 2026/07
32.2%
squishy’s Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishy’s listing on Amazon US in July 2026 is ASIN B0DG2VRFV7 (Brand: Mantyplay), which sold 30,000 units at $8.99 apiece — equal to 8.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 120,000 units and $1,198,500 in July 2026 — 32.2% of unit volume and 28.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'squishy’s' on Amazon
July 2026
Is 32.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0C6XBP4CW
Schylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1) | Sensory Squish Toy with Super Solid Squish
10K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
10K
▲ 150.0%vs. prior month
$72.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best squishy’s Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mantyplay is the best-performing squishy’s brand in July 2026, moving 30,000 units across 1 ASIN for 25.0% of Top 10 volume. Midou follows with 10,000 units (8.3%), ahead of nobasco on 10,000 units (8.3%).
Volume is spread across 10 brands, with the top three holding 41.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.98 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mantyplay
1 ASIN in Top 10
25.0%
Units
30K
Revenue
$261.9K
Avg. price
$8.99
B0DG2VRFV7
$8.99·★4.6·4.7K revs30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
Units sold30K
Midou
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$53.7K
Avg. price
$4.98
B0GH7H2GZF
$4.98·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
nobasco
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$73.1K
Avg. price
$7.99
B0BVNSDG2W
$7.99·★4.6·5.1K revsnobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
Units sold10K
Trending squishy’s Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D91CWH9V booked 10K units at $6.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
Price
$6.99
Rating
4.0
Reviews
1K
Latest month sales
B0DQCVY1JC
3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
Price
$7.99
Rating
3.3
Reviews
420
Latest month sales
B0F5HCNPZM
VISCOO 4 Pack Stress Cube,Slow Rising Cube Stress Balls for Adults Kids | Sensory Fidget Toy for Anxiety Relief, Square Shape Cube Squishy for Classroom Prizes, Squishy Balls for Party Favors
Unlock to view ASIN details and product titles
Price
$11.99
Rating
3.9
Reviews
1.1K
Latest month sales
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