Best Selling Whitening Toothpaste on Amazon
1,236
Products
USMarketplace
February 2026Reporting Period
Sales Volume of Top ASINs for 'whitening toothpaste' on AmazonFebruary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “whitening toothpaste” on Amazon.com in the United States, totaling 1,236 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in February.
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1,236
ASINs
1
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Title
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Sales Volume
100,000+
Price($)
14.01
Ratings
4.7
Reviews
26,552
2
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Title
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Sales Volume
100,000+
Price($)
8.99
Ratings
4.8
Reviews
49,888
3
Crest 3D Whitestrips Professional Effects – Teeth Whitening Kit, 22 Treatments (20 + 2 Bonus), Each with 1 Upper/1Lower, 44 Strips – Crest 3DWhite Teeth Whitening Strips
Title
Crest 3D Whitestrips Professional Effects – Teeth Whitening Kit, 22 Treatments (20 + 2 Bonus), Each with 1 Upper/1Lower, 44 Strips – Crest 3DWhite Teeth Whitening Strips
Sales Volume
100,000+
Price($)
45.99
Ratings
4.6
Reviews
101,615
4
Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)
Title
Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)
Sales Volume
100,000+
Price($)
12.99
Ratings
4.6
Reviews
181,077
5
O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus – Vaginal Health Supplement – Promote Healthy Vaginal Odor & Flora, 60 Count (Pack of 1), 1 Month Supply
Title
O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus – Vaginal Health Supplement – Promote Healthy Vaginal Odor & Flora, 60 Count (Pack of 1), 1 Month Supply
Sales Volume
100,000+
Price($)
28.97
Ratings
4.5
Reviews
29,625
6
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk US Manufactured
Title
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk US Manufactured
Sales Volume
90,000+
Price($)
11.62
Ratings
4.5
Reviews
57,737
7
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Title
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Sales Volume
90,000+
Price($)
12.69
Ratings
4.7
Reviews
47,793
8
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult, Kids Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk US Manufactured
Title
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult, Kids Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk US Manufactured
Sales Volume
90,000+
Price($)
11.62
Ratings
4.5
Reviews
57,737
9
GuruNanda Teeth Whitening Strips - 7-Day Treatment with Non-Slip, Dry Strip Technology - Whitening Designed with Care for a Brighter Smile
Title
GuruNanda Teeth Whitening Strips - 7-Day Treatment with Non-Slip, Dry Strip Technology - Whitening Designed with Care for a Brighter Smile
Sales Volume
70,000+
Price($)
9.97
Ratings
4.4
Reviews
16,478
10
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
Title
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
Sales Volume
60,000+
Price($)
13.37
Ratings
4.7
Reviews
50,883
Keyword Whitening Toothpaste Weekly Search Volume Trend
195
2,368
Search Frequency Rank
During Jan 18–24, this keyword ranked 2,368 in Amazon's Brand Analytics(ABA) report, down 195 from the previous week. The most recent Weekly search volume was 50,848 (-7.68% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Whitening Toothpaste Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "whitening toothpaste". In the price range of $10–$20, there are 492 ASINs, the highest proportion, accounting for 40.43%. Nearly 60.26% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 40.82% and a combined conversion rate of 36.12%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
28.18%
10-20
40.43%
20-50
25.88%
50-100
4.68%
100-200
0.74%
200-500
0.08%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
10.30%
4.3-4.7
60.26%
3.8-4.2
19.31%
3.3-3.7
8.15%
2.8-3.2
1.46%
0.0-2.7
0.52%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
29.81%
100-500
20.96%
500-1,000
8.93%
1,000-2,000
9.11%
2,000-5,000
12.37%
5,000-10,000
7.47%
10,000-0
11.34%
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Top3 Click Share
40.82%
Trend changes in the combined click share of the Top 3 ASINs for the keyword whitening toothpaste.
Top3 Conversion Share
36.12%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword whitening toothpaste.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0BSRFKKZJB0BSRFKKZJ
17.70%
10.25%
B09F8FZ18GB09F8FZ18G
14.05%
17.47%
B0DPNGKZ9PB0DPNGKZ9P
9.07%
8.40%
Most Selling Products
Search Volume & Trends
Market Overview
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