Best Selling Whitening Toothpaste on Amazon
139
Products
USMarketplace
March 2026Reporting Period
Sales Volume of Top ASINs for 'whitening toothpaste' on AmazonMarch 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “whitening toothpaste” on Amazon.com in the United States, totaling 139 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in March.
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139
ASINs
1
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Title
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Sales Volume
100,000+
Price($)
14.01
Ratings
4.8
Reviews
27,954
2
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk US Manufactured
Title
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk US Manufactured
Sales Volume
90,000+
Price($)
11.62
Ratings
4.4
Reviews
8,333
3
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Title
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Sales Volume
90,000+
Price($)
8.99
Ratings
4.8
Reviews
50,678
4
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Title
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Sales Volume
80,000+
Price($)
9.99
Ratings
4.7
Reviews
48,549
5
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
Title
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
Sales Volume
60,000+
Price($)
13.37
Ratings
4.8
Reviews
47,191
6
Marvis Whitening Mint Toothpaste
Title
Marvis Whitening Mint Toothpaste
Sales Volume
50,000+
Price($)
13.50
Ratings
4.4
Reviews
16,029
7
Sensodyne Pronamel Gentle Teeth Whitening Enamel Toothpaste for Sensitive Teeth, to Reharden and Strengthen Enamel, Amazon Exclusive, Fresh Mint - 4 Ounces (Pack of 4)
Title
Sensodyne Pronamel Gentle Teeth Whitening Enamel Toothpaste for Sensitive Teeth, to Reharden and Strengthen Enamel, Amazon Exclusive, Fresh Mint - 4 Ounces (Pack of 4)
Sales Volume
50,000+
Price($)
20.99
Ratings
4.8
Reviews
4,121
8
Crest 3DWhite Brilliance Deep Stain Remover Brilliant White Toothpaste - 3.1oz/2pk
Title
Crest 3DWhite Brilliance Deep Stain Remover Brilliant White Toothpaste - 3.1oz/2pk
Sales Volume
40,000+
Price($)
19.99
Ratings
4.4
Reviews
7,259
9
Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening Toothpaste, Amazon Exclusive, Cool Mint, Amazon Exclusive- 4 Ounces (Pack of 4)
Title
Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening Toothpaste, Amazon Exclusive, Cool Mint, Amazon Exclusive- 4 Ounces (Pack of 4)
Sales Volume
40,000+
Price($)
24.99
Ratings
4.8
Reviews
4,480
10
Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste, Peppermint, 5.5 oz. (Pack of 2)
Title
Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste, Peppermint, 5.5 oz. (Pack of 2)
Sales Volume
40,000+
Price($)
12.17
Ratings
4.6
Reviews
44,414
Keyword Whitening Toothpaste Weekly Search Volume Trend
457
2,555
Search Frequency Rank
During Mar 8–14, this keyword ranked 2,555 in Amazon's Brand Analytics(ABA) report, down 457 from the previous week. The most recent Weekly search volume was 47,399 (-16.72% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Whitening Toothpaste Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "whitening toothpaste". In the price range of $10–$20, there are 471 ASINs, the highest proportion, accounting for 43.37%. Nearly 61.42% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 36.38% and a combined conversion rate of 31.01%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
26.89%
10-20
43.37%
20-50
23.76%
50-100
4.88%
100-200
0.83%
200-500
0.28%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
10.28%
4.3-4.7
61.42%
3.8-4.2
20.09%
3.3-3.7
5.66%
2.8-3.2
1.13%
0.0-2.7
1.42%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
28.23%
100-500
22.19%
500-1,000
10.29%
1,000-2,000
9.35%
2,000-5,000
12.18%
5,000-10,000
8.50%
10,000-0
9.25%
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Top3 Click Share
36.38%
Trend changes in the combined click share of the Top 3 ASINs for the keyword whitening toothpaste.
Top3 Conversion Share
31.01%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword whitening toothpaste.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B09F8FZ18GB09F8FZ18G
13.59%
14.46%
B0BSRFKKZJB0BSRFKKZJ
13.54%
7.46%
B082F1QH7SB082F1QH7S
9.25%
9.09%
Most Selling Products
Search Volume & Trends
Market Overview
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