Best Selling Whitening Toothpaste on Amazon
953
ProductsUSMarketplace
December 2025Reporting Period
Sales Volume of Top ASINs for 'whitening toothpaste' on AmazonDecember 2025
Most Selling Products
This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “whitening toothpaste” on Amazon.com in the United States, totaling 953 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in December.1

Title
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Sales Volume
100,000+
Price($)
11.99
Ratings
4.7
Reviews
24,638
2

Title
Crest 3D Whitestrips Professional Effects – Teeth Whitening Kit, 22 Treatments (20 + 2 Bonus), Each with 1 Upper/1Lower, 44 Strips – Crest 3DWhite Teeth Whitening Strips
Sales Volume
100,000+
Price($)
43.34
Ratings
4.6
Reviews
99,382
3

Title
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult, Kids Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk US Manufactured
Sales Volume
100,000+
Price($)
11.75
Ratings
4.5
Reviews
53,866
4

Title
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Sales Volume
90,000+
Price($)
8.99
Ratings
4.8
Reviews
48,913
5

Title
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk US Manufactured
Sales Volume
80,000+
Price($)
11.75
Ratings
4.5
Reviews
53,917
6

Title
Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush, with Pressure Sensor, 3 Cleaning Modes, SmarTimer and QuadPacer, with 2 Bonus Brush Heads, Travel Case, Black, Model HX6423/34
Sales Volume
80,000+
Price($)
59.96
Ratings
4.5
Reviews
20,588
7

Title
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Sales Volume
70,000+
Price($)
12.96
Ratings
4.7
Reviews
46,178
8

Title
GuruNanda Teeth Whitening Strips - 7-Day Treatment with Non-Slip, Dry Strip Technology - Whitening Designed with Care for a Brighter Smile
Sales Volume
70,000+
Price($)
9.97
Ratings
4.4
Reviews
14,523
9

Title
La Roche-Posay Lipikar AP+ Triple Repair Moisturizing Cream | Face & Body Lotion For Dry Skin | Shea Butter & Niacinamide Moisturizer | Gentle Face & Body Cream For Dry, Rough & Sensitive Skin
Sales Volume
70,000+
Price($)
22.99
Ratings
4.6
Reviews
37,255
10

Title
La Roche-Posay Cicaplast Balm B5, Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin, Body and Hand Balm, Baby Safe, Fragrance Free
Sales Volume
70,000+
Price($)
18.99
Ratings
4.7
Reviews
17,987
Keyword Whitening Toothpaste Weekly Search Volume Trend
4,994
Search Frequency RankWhitening Toothpaste Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "whitening toothpaste". In the price range of $10–$20, there are 429 ASINs, the highest proportion, accounting for 45.16%. Nearly 58.90% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 31.06% and a combined conversion rate of 26.74%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
Top3 Click Share
31.06%
Trend changes in the combined click share of the Top 3 ASINs for the keyword whitening toothpaste.
Top3 Conversion Share
26.74%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword whitening toothpaste.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
Most Selling Products
Search Volume & Trends
Market Overview
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