Best Selling White Lipstick: See Top Product Rankings by Sales Volume & Market Trends

August 2026
132 Products Tracked

Looking for the most popular white lipstick products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "white lipstick." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09SP2XHKT currently leads the white lipstick market with 9K monthly sales, followed closely by B0B9YDQTXN with 7K monthly sales and B010GNWPMQ with 3K monthly sales. Meanwhile, ASIN B09PQLHP3F stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Sugar Glass ,Clear
1
B09SP2XHKT
$5.97·
4.5
Units/sold9K
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof light rose lip tint with comfortable all-day wear for natural-looking lips from day to night.
2
B0B9YDQTXN
$22.00·
3.8
Units/sold7K
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Cherry Frost
3
B010GNWPMQ
$1.00·
4.3
Units/sold3K
🚀Fastest Growing
by MoM sales growth
Wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick
#1
B09PQLHP3F
$1.94·
4.3
Wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick
Units/sold
2K100.0%
LAURA GELLER Italian Marble Sheer Hydrating Lipstick -Berry Vanilla
#2
B08MJ5BR7D
$19.44·
4.3
LAURA GELLER Italian Marble Sheer Hydrating Lipstick -Berry Vanilla
Units/sold
2K50.0%

Top Selling White Lipstick

As of August 2026, we analyzed 132 tracked products in Amazon's "white lipstick" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 2,000 and 9,000 monthly sales. B09SP2XHKT leads the white lipstick market with an estimated 9,000 monthly sales, down 20.0% from the previous month.

132Products Tracked
3,500Top 10 Avg. Sales
$6.88Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Sugar Glass ,Clear
#1
B09SP2XHKT

NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Sugar Glass ,Clear

9,000
▼ 20.0%
Units Sold/mo
$5.97
Price
4.5
Rating
125.6K
Reviews
2
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof light rose lip tint with comfortable all-day wear for natural-looking lips from day to night.
B0B9YDQTXN
$22.00
3.8 (31.8K)
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof light rose lip tint with comfortable all-day wear for natural-looking lips from day to night.
7,000 Units Sold/mo▼ 25.0%
3
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Cherry Frost
B010GNWPMQ
$1.00
4.3 (65K)
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Cherry Frost
3,000 Units Sold/mo
4
Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy
B01LTHKXMM
$4.97
4.4 (24K)
Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy
3,000 Units Sold/mo▼ 25.0%
5
Maybelline Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Exhilarator, Ruby Red, 1 Count, Packaging May Vary
B08H4FSGDX
$8.94
4.4 (190.5K)
Maybelline Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Exhilarator, Ruby Red, 1 Count, Packaging May Vary
3,000 Units Sold/mo▼ 33.3%
10
Wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick
B09PQLHP3F
$1.94
4.3 (16.9K)
Wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick
2,000 Units Sold/mo▲ 100.0%
View All 132 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the white lipstick price landscape, we segmented all 132 tracked listings in Amazon's live "white lipstick" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best white lipstick price zone, absorbing 51% of the assortment (246 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the white lipstick category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 51% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
51%
246 products

Top products in this price tier

#1
B09SP2XHKT
$5.97
9k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
29%
139 products
$10.00 ~ $20.00
Tier 3
19%
92 products
$50.00 ~ $100.00
0%
Unlock to view all price tier distributions and their ASIN sales contributions

"White lipstick" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "white lipstick" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-02 to 2026-08-08, the Amazon USweekly search volume for "white lipstick" was approximately 353 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #514,427, climbing 77,842 positions from the previous week. Additionally, the top 3 products for this keyword capture 43.4% of the total click share and 39.1% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

white lipstick

ASINSIGHT
Search Frequency Rank
514,427
77,842
Search Volume
353
15.7%
Top 3 Click Share
43.4%
Top 3 Conv. Share
39.1%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
353
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug

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