Best Selling White Eye Shadow: See Top Product Rankings by Sales Volume & Market Trends

June 2026
118 Products Tracked

Looking for the most popular white eye shadow products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "white eye shadow." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B001TK4LM8 currently leads the white eye shadow market with 5K monthly sales, followed closely by B001ESIZEU with 4K monthly sales and B006OZF0WS with 4K monthly sales. Meanwhile, ASIN B001ESIZEU stands out as the fastest-growing product, achieving an impressive 19.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
1
B001TK4LM8
$5.45·
4.3
Units/sold5K
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
2
B001ESIZEU
$5.48·
4.3
Units/sold4K
Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
3
B006OZF0WS
$7.97·
4.4
Units/sold4K

Top Selling White Eye Shadow

As of June 2026, we analyzed 118 tracked products in Amazon's "white eye shadow" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 2,000 and 5,000 monthly sales. B001TK4LM8 leads the white eye shadow market with an estimated 5,000 monthly sales, down 42.9% from the previous month.

118Products Tracked
3,500Top 10 Avg. Sales
$10.97Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
#1
B001TK4LM8

NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)

5,000
▼ 42.9%
Units Sold/mo
$5.45
Price
4.3
Rating
86.2K
Reviews
2
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
B001ESIZEU
$5.48
4.3 (24.7K)
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
4,000 Units Sold/mo▲ 19.0%
3
Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
B006OZF0WS
$7.97
4.4 (18.8K)
Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
4,000 Units Sold/mo▼ 25.0%
4
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - You're Always White!
B00UZJQ2SK
$1.29
4.6 (17.5K)
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - You're Always White!
4,000 Units Sold/mo▼ 50.0%
5
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$29.75
4.3 (11.8K)
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
4,000 Units Sold/mo▼ 33.3%
10
4 Colors Vanilla Nude Eyeshadow Palette, Light Beige Pink Ivory White Quads, Matte & Shimmer Soft Blendable Eye Shadow, Natural Everyday Makeup for Mature Skin, Vegan, Sombras de Ojos
B0F1F5CM1G
$7.99
4.3 (1.2K)
4 Colors Vanilla Nude Eyeshadow Palette, Light Beige Pink Ivory White Quads, Matte & Shimmer Soft Blendable Eye Shadow, Natural Everyday Makeup for Mature Skin, Vegan, Sombras de Ojos
2,000 Units Sold/mo
View All 118 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the white eye shadow price landscape, we segmented all 118 tracked listings in Amazon's live "white eye shadow" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best white eye shadow price zone, absorbing 61% of the assortment (226 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the white eye shadow category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 61% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
61%
226 products

Top products in this price tier

#1
B001TK4LM8
$5.45
5k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
19%
71 products
$10.00 ~ $20.00
Tier 3
16%
58 products
$50.00 ~ $100.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"White eye shadow" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "white eye shadow" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-05-31 to 2026-06-06, the Amazon USweekly search volume for "white eye shadow" was approximately 427 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #428,587, climbing 61,554 positions from the previous week. Additionally, the top 3 products for this keyword capture 33.5% of the total click share and 27.3% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

white eye shadow

ASINSIGHT
Search Frequency Rank
428,587
61,554
Search Volume
427
14.8%
Top 3 Click Share
33.5%
Top 3 Conv. Share
27.3%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
427
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMay
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