Best Selling Water Proof Mascara: See Top Product Rankings by Sales Volume & Market Trends

June 2026
118 Products Tracked

Looking for the most popular water proof mascara products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "water proof mascara." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B07TXJHYKB currently leads the water proof mascara market with 20K monthly sales, followed closely by B00PFCT2R0 with 10K monthly sales and B07P3MSVYM with 10K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
1
B07TXJHYKB
$4.97·
4.4
Units/sold20K
MAYBELLINE Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
2
B00PFCT2R0
$10.98·
4.5
Units/sold10K
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Waterproof, Black, 0.27 Fl Oz., 1 Count
3
B07P3MSVYM
$11.97·
4.4
Units/sold10K

Top Selling Water Proof Mascara

As of June 2026, we analyzed 118 tracked products in Amazon's "water proof mascara" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 4,000 and 20,000 monthly sales. B07TXJHYKB leads the water proof mascara market with an estimated 20,000 monthly sales, down 66.7% from the previous month.

118Products Tracked
8,200Top 10 Avg. Sales
$10.40Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
#1
B07TXJHYKB

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

20,000
▼ 66.7%
Units Sold/mo
$4.97
Price
4.4
Rating
81.6K
Reviews
2
MAYBELLINE Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
B00PFCT2R0
$10.98
4.5 (69.8K)
MAYBELLINE Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
10,000 Units Sold/mo▼ 20.0%
3
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Waterproof, Black, 0.27 Fl Oz., 1 Count
B07P3MSVYM
$11.97
4.4 (9.4K)
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Waterproof, Black, 0.27 Fl Oz., 1 Count
10,000 Units Sold/mo▼ 40.0%
4
MAYBELLINE Lash Sensational Sky High Waterproof Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
B08H46YXYH
$10.00
4.5 (184K)
MAYBELLINE Lash Sensational Sky High Waterproof Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
10,000 Units Sold/mo▼ 10.0%
5
Maybelline Lash Sensational Waterproof Mascara, Lengthening and Volumizing for a Full Fan Effect, Brownish Black, 1 Count
B00PFCT02W
$8.74
4.4 (21.2K)
Maybelline Lash Sensational Waterproof Mascara, Lengthening and Volumizing for a Full Fan Effect, Brownish Black, 1 Count
7,000 Units Sold/mo▼ 42.9%
10
Maybelline Great Lash Waterproof Mascara, Volumizing, Lengthening and Lash-Doubling Formula for Thicker Lashes, Very Black, 1 Count
B00008MOQN
$6.82
4.5 (8.1K)
Maybelline Great Lash Waterproof Mascara, Volumizing, Lengthening and Lash-Doubling Formula for Thicker Lashes, Very Black, 1 Count
4,000 Units Sold/mo▼ 60.0%
View All 118 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the water proof mascara price landscape, we segmented all 118 tracked listings in Amazon's live "water proof mascara" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best water proof mascara price zone, absorbing 45% of the assortment (144 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the water proof mascara category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 45% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
45%
144 products

Top products in this price tier

#1
B07TXJHYKB
$4.97
20k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
31%
99 products
$20.00 ~ $50.00
Tier 3
24%
77 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Water proof mascara" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "water proof mascara" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-05-31 to 2026-06-06, the Amazon USweekly search volume for "water proof mascara" was approximately 1,274 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #149,347, dropping 8,457 positions from the previous week. Additionally, the top 3 products for this keyword capture 37.2% of the total click share and 35% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

water proof mascara

ASINSIGHT
Search Frequency Rank
149,347
8,457
Search Volume
1,274
5.9%
Top 3 Click Share
37.2%
Top 3 Conv. Share
35%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
1,274
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMay
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