Best Selling Water Based Primer: See Top Product Rankings by Sales Volume & Market Trends

June 2026
123 Products Tracked

Looking for the most popular water based primer products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "water based primer." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09XMYFTB7 currently leads the water based primer market with 40K monthly sales, followed closely by B004KELK4C with 10K monthly sales and B09WYT4QTJ with 10K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
1
B09XMYFTB7
$10.00·
4.6
Units/sold40K
Embryolisse Lait-Crème Concentré Face Moisturizer and Makeup Primer, French Face Cream With Shea Butter & Aloe Vera
2
B004KELK4C
$19.00·
4.6
Units/sold10K
Smashbox Photo Finish Primers | Face Primers for Makeup, Smooths Skin & Extends Makeup Wear | Hydrating, Pore-Minimizing & Mattifying Formulas
3
B09WYT4QTJ
$16.00·
4.4
Units/sold10K

Top Selling Water Based Primer

As of June 2026, we analyzed 123 tracked products in Amazon's "water based primer" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 9,000 and 40,000 monthly sales. B09XMYFTB7 leads the water based primer market with an estimated 40,000 monthly sales, down 50.0% from the previous month.

123Products Tracked
12,700Top 10 Avg. Sales
$11.90Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
#1
B09XMYFTB7

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

40,000
▼ 50.0%
Units Sold/mo
$10.00
Price
4.6
Rating
41.7K
Reviews
2
Embryolisse Lait-Crème Concentré Face Moisturizer and Makeup Primer, French Face Cream With Shea Butter & Aloe Vera
B004KELK4C
$19.00
4.6 (29.6K)
Embryolisse Lait-Crème Concentré Face Moisturizer and Makeup Primer, French Face Cream With Shea Butter & Aloe Vera
10,000 Units Sold/mo▼ 20.0%
3
Smashbox Photo Finish Primers | Face Primers for Makeup, Smooths Skin & Extends Makeup Wear | Hydrating, Pore-Minimizing & Mattifying Formulas
B09WYT4QTJ
$16.00
4.4 (3.9K)
Smashbox Photo Finish Primers | Face Primers for Makeup, Smooths Skin & Extends Makeup Wear | Hydrating, Pore-Minimizing & Mattifying Formulas
10,000 Units Sold/mo▼ 22.2%
4
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
B0BQQS5GBQ
$10.00
4.6 (14.3K)
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
10,000 Units Sold/mo▼ 30.0%
5
TIRTIR Mask Fit Make-up Fixer | 24H Transfer-Resistant Lightweight Non-Greasy Makeup Setting Spray 2.7 Fl Oz
B0BT1D5J52
$14.99
4.5 (5.2K)
TIRTIR Mask Fit Make-up Fixer | 24H Transfer-Resistant Lightweight Non-Greasy Makeup Setting Spray 2.7 Fl Oz
10,000 Units Sold/mo
10
Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count
B0DMQM25H9
$9.97
4.6 (2.3K)
Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count
9,000 Units Sold/mo▼ 37.5%
View All 123 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the water based primer price landscape, we segmented all 123 tracked listings in Amazon's live "water based primer" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best water based primer price zone, absorbing 39% of the assortment (149 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the water based primer category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 39% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
39%
149 products

Top products in this price tier

#1
B09XMYFTB7
$10.00
40k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
27%
105 products
$20.00 ~ $50.00
Tier 3
26%
100 products
$50.00 ~ $100.00
7%
Unlock to view all price tier distributions and their ASIN sales contributions

"Water based primer" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "water based primer" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-07 to 2026-06-13, the Amazon USweekly search volume for "water based primer" was approximately 259 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #692,619, dropping 6,798 positions from the previous week. Additionally, the top 3 products for this keyword capture 34% of the total click share and 40% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

water based primer

ASINSIGHT
Search Frequency Rank
692,619
6,798
Search Volume
259
1.1%
Top 3 Click Share
34%
Top 3 Conv. Share
40%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
259
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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