Best Selling Water Based Personal Lubricant: See Top Product Rankings by Sales Volume & Market Trends

June 2026
127 Products Tracked

Looking for the most popular water based personal lubricant products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "water based personal lubricant." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B075SN1MY9 currently leads the water based personal lubricant market with 60K monthly sales, followed closely by B00OCZKR2A with 30K monthly sales and B07DGQ4QR3 with 30K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz
1
B075SN1MY9
$9.97·
4.5
Units/sold60K
K-Y Jelly Water Based Lube For Sex, Anal Lube, Non-Greasy Water Based Personal Lubricant, pH Friendly Sex Lube Can Be Used With Sex Toys For Women & Male Sex Toys, Condom Friendly Personal Lube, 2 oz
2
B00OCZKR2A
$3.47·
4.5
Units/sold30K
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
3
B07DGQ4QR3
$11.19·
4.5
Units/sold30K

Top Selling Water Based Personal Lubricant

As of June 2026, we analyzed 127 tracked products in Amazon's "water based personal lubricant" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 60,000 monthly sales. B075SN1MY9 leads the water based personal lubricant market with an estimated 60,000 monthly sales, down 50.0% from the previous month.

127Products Tracked
23,000Top 10 Avg. Sales
$9.68Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz
#1
B075SN1MY9

LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz

60,000
▼ 50.0%
Units Sold/mo
$9.97
Price
4.5
Rating
169K
Reviews
2
K-Y Jelly Water Based Lube For Sex, Anal Lube, Non-Greasy Water Based Personal Lubricant, pH Friendly Sex Lube Can Be Used With Sex Toys For Women & Male Sex Toys, Condom Friendly Personal Lube, 2 oz
B00OCZKR2A
$3.47
4.5 (19.3K)
K-Y Jelly Water Based Lube For Sex, Anal Lube, Non-Greasy Water Based Personal Lubricant, pH Friendly Sex Lube Can Be Used With Sex Toys For Women & Male Sex Toys, Condom Friendly Personal Lube, 2 oz
30,000 Units Sold/mo▼ 33.3%
3
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
B07DGQ4QR3
$11.19
4.5 (169K)
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
30,000 Units Sold/mo▼ 33.3%
4
K-Y Jelly Water Based Lube for Sex, Anal Lube, Non-Greasy Water Based Personal Lubricant, pH Friendly Sex Lube Can Be Used with Sex Toys for Women & Male Sex Toys, Condom Friendly Personal
B0046OFTQG
$6.57
4.5 (19.3K)
K-Y Jelly Water Based Lube for Sex, Anal Lube, Non-Greasy Water Based Personal Lubricant, pH Friendly Sex Lube Can Be Used with Sex Toys for Women & Male Sex Toys, Condom Friendly Personal
20,000 Units Sold/mo
5
Uberlube Premium Silicone Lube (1.86 Fl Oz.) Unscented, Long Lasting Sex Lube, Waterproof, Ultra Smooth Performance, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
B00KDHS8PO
$21.99
4.6 (42.6K)
Uberlube Premium Silicone Lube (1.86 Fl Oz.) Unscented, Long Lasting Sex Lube, Waterproof, Ultra Smooth Performance, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
20,000 Units Sold/mo▼ 50.0%
10
K-Y Jelly Personal Lubricant, Body-Friendly Water-Based Formula, Safe for Anal Sex, Safe to Use with Latex Condoms. Glide into a Wetter, Better Experience Every Day. for Men, Women, Couples, 4 FL OZ
B00ZCMD9K4
$5.97
4.5 (19.3K)
K-Y Jelly Personal Lubricant, Body-Friendly Water-Based Formula, Safe for Anal Sex, Safe to Use with Latex Condoms. Glide into a Wetter, Better Experience Every Day. for Men, Women, Couples, 4 FL OZ
10,000 Units Sold/mo
View All 127 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the water based personal lubricant price landscape, we segmented all 127 tracked listings in Amazon's live "water based personal lubricant" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best water based personal lubricant price zone, absorbing 43% of the assortment (131 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the water based personal lubricant category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 43% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
43%
131 products

Top products in this price tier

#1
B075SN1MY9
$9.97
60k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
39%
120 products
$20.00 ~ $50.00
Tier 3
17%
52 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Water based personal lubricant" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "water based personal lubricant" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-14 to 2026-06-20, the Amazon USweekly search volume for "water based personal lubricant" was approximately 222 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #800,638, dropping 114,782 positions from the previous week. Additionally, the top 3 products for this keyword capture 29.7% of the total click share and 22.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

water based personal lubricant

ASINSIGHT
Search Frequency Rank
800,638
114,782
Search Volume
222
14.9%
Top 3 Click Share
29.7%
Top 3 Conv. Share
22.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
222
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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