Best Selling Vegan Mascara: See Top Product Rankings by Sales Volume & Market Trends

June 2026
121 Products Tracked

Looking for the most popular vegan mascara products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "vegan mascara." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00T0C9XRK currently leads the vegan mascara market with 90K monthly sales, followed closely by B08H4FSGDW with 40K monthly sales and B07TXJHYKB with 30K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
1
B00T0C9XRK
$4.97·
4.3
Units/sold90K
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
2
B08H4FSGDW
$9.86·
4.5
Units/sold40K
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
3
B07TXJHYKB
$4.97·
4.4
Units/sold30K

Top Selling Vegan Mascara

As of June 2026, we analyzed 121 tracked products in Amazon's "vegan mascara" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 90,000 monthly sales. B00T0C9XRK leads the vegan mascara market with an estimated 90,000 monthly sales, down 40.0% from the previous month.

121Products Tracked
25,000Top 10 Avg. Sales
$13.48Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
#1
B00T0C9XRK

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

90,000
▼ 40.0%
Units Sold/mo
$4.97
Price
4.3
Rating
414.2K
Reviews
2
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
B08H4FSGDW
$9.86
4.5 (184.3K)
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
40,000 Units Sold/mo▼ 50.0%
3
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
B07TXJHYKB
$4.97
4.4 (81.7K)
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
30,000 Units Sold/mo▼ 66.7%
4
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
B004BD107O
$11.97
4.6 (26.5K)
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20,000 Units Sold/mo▼ 50.0%
5
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
B0BG6FXQCC
$28.00
4.0 (25.3K)
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
20,000 Units Sold/mo▼ 50.0%
10
ILIA - Limitless Lash Mascara | Lengthen, Lift, Separate | 12-HR Wear | Flake + Smudge-Resistant | Conditioning Ingredients | Safe for Sensitive Eyes, Clean, Cruelty-Free (After Midnight | Soft black)
B07BWYRQ8C
$29.00
4.3 (6.9K)
ILIA - Limitless Lash Mascara | Lengthen, Lift, Separate | 12-HR Wear | Flake + Smudge-Resistant | Conditioning Ingredients | Safe for Sensitive Eyes, Clean, Cruelty-Free (After Midnight | Soft black)
10,000 Units Sold/mo▼ 30.0%
View All 121 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the vegan mascara price landscape, we segmented all 121 tracked listings in Amazon's live "vegan mascara" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best vegan mascara price zone, absorbing 43% of the assortment (135 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the vegan mascara category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 43% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
43%
135 products

Top products in this price tier

#1
B00T0C9XRK
$4.97
90k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
28%
90 products
$10.00 ~ $20.00
Tier 3
27%
85 products
$50.00 ~ $100.00
2%
Unlock to view all price tier distributions and their ASIN sales contributions

"Vegan mascara" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "vegan mascara" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-07 to 2026-06-13, the Amazon USweekly search volume for "vegan mascara" was approximately 318 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #569,739, dropping 23,296 positions from the previous week. Additionally, the top 3 products for this keyword capture 28.8% of the total click share and 24.3% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

vegan mascara

ASINSIGHT
Search Frequency Rank
569,739
23,296
Search Volume
318
4.2%
Top 3 Click Share
28.8%
Top 3 Conv. Share
24.3%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
318
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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