Best Selling Underpants For Women: See Top Product Rankings by Sales Volume & Market Trends

July 2026
139 Products Tracked

Looking for the most popular underpants for women products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "underpants for women." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B0B8ZPMKHP currently leads the underpants for women market with 10K monthly sales, followed closely by B07RGCSNWN with 7K monthly sales and B00FZR1C4Q with 6K monthly sales. Meanwhile, ASIN B0DGQPH89C stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Caterlove Women's Seamless Underwear No Show Stretch Bikini Panties Silky Invisible Hipster 6 Pack
1
B0B8ZPMKHP
$9.99·
4.4
Units/sold10K
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
2
B07RGCSNWN
$14.99·
4.6
Units/sold7K
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
3
B00FZR1C4Q
$16.99·
4.4
Units/sold6K
🚀Fastest Growing
by MoM sales growth
Sth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Breathable Cotton Bikini for Ladies 6 Pack
#1
B0DGQPH89C
$8.46·
4.3
Sth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Breathable Cotton Bikini for Ladies 6 Pack
Units/sold
4K100.0%
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
#2
B07RGCSNWN
$14.99·
4.6
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
Units/sold
7K75.0%

Top Selling Underpants For Women

As of July 2026, we analyzed 139 tracked products in Amazon's "underpants for women" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 4,000 and 10,000 monthly sales. B0B8ZPMKHP leads the underpants for women market with an estimated 10,000 monthly sales, up 3.5% from the previous month.

139Products Tracked
6,000Top 10 Avg. Sales
$12.71Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Caterlove Women's Seamless Underwear No Show Stretch Bikini Panties Silky Invisible Hipster 6 Pack
#1
B0B8ZPMKHP

Caterlove Women's Seamless Underwear No Show Stretch Bikini Panties Silky Invisible Hipster 6 Pack

10,000
▲ 3.5%
Units Sold/mo
$9.99
Price
4.4
Rating
10.3K
Reviews
2
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
B07RGCSNWN
$14.99
4.6 (48.9K)
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
7,000 Units Sold/mo▲ 75.0%
3
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
B00FZR1C4Q
$16.99
4.4 (4.6K)
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
6,000 Units Sold/mo▲ 1.5%
4
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
B00FZR1C7I
$9.94
4.3 (8.5K)
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
6,000 Units Sold/mo▲ 4.0%
5
voenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack
B081VSYKL5
$13.99
4.6 (72.7K)
voenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack
6,000 Units Sold/mo▲ 1.7%
10
Sth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Breathable Cotton Bikini for Ladies 6 Pack
B0DGQPH89C
$8.46
4.3 (3.6K)
Sth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Breathable Cotton Bikini for Ladies 6 Pack
4,000 Units Sold/mo▲ 100.0%
View All 139 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the underpants for women price landscape, we segmented all 139 tracked listings in Amazon's live "underpants for women" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best underpants for women price zone, absorbing 46% of the assortment (277 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the underpants for women category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 46% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
46%
277 products

Top products in this price tier

#1
B0B8ZPMKHP
$9.99
10k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
41%
248 products
$0.00 ~ $10.00
Tier 3
12%
70 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Underpants for women" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "underpants for women" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-12 to 2026-07-18, the Amazon USweekly search volume for "underpants for women" was approximately 592 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #312,878, dropping 41,992 positions from the previous week. Additionally, the top 3 products for this keyword capture 13.1% of the total click share and 1.9% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

underpants for women

ASINSIGHT
Search Frequency Rank
312,878
41,992
Search Volume
592
13.8%
Top 3 Click Share
13.1%
Top 3 Conv. Share
1.9%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
592
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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