Best Selling Under Eye Primer: See Top Product Rankings by Sales Volume & Market Trends

August 2026
132 Products Tracked

Looking for the most popular under eye primer products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "under eye primer." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B091NJQ29P currently leads the under eye primer market with 60K monthly sales, followed closely by B09XMYFTB7 with 40K monthly sales and B09V1CPTR1 with 30K monthly sales. Meanwhile, ASIN B0DM4D187H stands out as the fastest-growing product, achieving an impressive 2.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
1
B091NJQ29P
$5.89·
4.3
Units/sold60K
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
2
B09XMYFTB7
$10.00·
4.6
Units/sold40K
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
3
B09V1CPTR1
$6.00·
4.2
Units/sold30K

Top Selling Under Eye Primer

As of August 2026, we analyzed 132 tracked products in Amazon's "under eye primer" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 60,000 monthly sales. B091NJQ29P leads the under eye primer market with an estimated 60,000 monthly sales, down 16.7% from the previous month.

132Products Tracked
26,000Top 10 Avg. Sales
$16.04Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
#1
B091NJQ29P

Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.

60,000
▼ 16.7%
Units Sold/mo
$5.89
Price
4.3
Rating
32.9K
Reviews
2
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
B09XMYFTB7
$10.00
4.6 (42.7K)
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
40,000 Units Sold/mo▼ 25.0%
3
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
B09V1CPTR1
$6.00
4.2 (23.3K)
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
30,000 Units Sold/mo▼ 40.0%
4
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
B0DM4D187H
$12.59
4.2 (6.6K)
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30,000 Units Sold/mo▲ 2.0%
5
RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness, 0.50z | Anti-Aging Retinol Eye Treatment, Clinically Proven, Daily Wrinkle Cream for Women & Men, Absorbs Fast, packaging may vary
B0009RFB76
$21.97
4.3 (34.1K)
RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness, 0.50z | Anti-Aging Retinol Eye Treatment, Clinically Proven, Daily Wrinkle Cream for Women & Men, Absorbs Fast, packaging may vary
20,000 Units Sold/mo
10
L'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 1 Count
B01DPA6OHO
$9.12
4.5 (45.5K)
L'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 1 Count
10,000 Units Sold/mo▼ 50.0%
View All 132 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the under eye primer price landscape, we segmented all 132 tracked listings in Amazon's live "under eye primer" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best under eye primer price zone, absorbing 37% of the assortment (145 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the under eye primer category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 37% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
37%
145 products

Top products in this price tier

#1
B091NJQ29P
$5.89
60k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
30%
119 products
$10.00 ~ $20.00
Tier 3
25%
100 products
$50.00 ~ $100.00
7%
Unlock to view all price tier distributions and their ASIN sales contributions

"Under eye primer" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "under eye primer" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-02 to 2026-08-08, the Amazon USweekly search volume for "under eye primer" was approximately 370 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #492,721, dropping 79,923 positions from the previous week. Additionally, the top 3 products for this keyword capture 50% of the total click share and 54.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

under eye primer

ASINSIGHT
Search Frequency Rank
492,721
79,923
Search Volume
370
16.7%
Top 3 Click Share
50%
Top 3 Conv. Share
54.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
370
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug

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