Best Selling Toys on Amazon
4,295
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'toys' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “toys” on Amazon.com in the United States, totaling 4,295 products. Under this keyword, the top-ranked ASIN recorded more than 40,000 orders in January.
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4,295
ASINs
1
Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube
Title
Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube
Sales Volume
40,000+
Price($)
13.90
Ratings
4.3
Reviews
3,604
2
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Title
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Sales Volume
30,000+
Price($)
7.99
Ratings
4.8
Reviews
66,875
3
Schylling NeeDoh Nice Ice Baby - Sensory Squeeze Toy - Super Solid Squish - 1.25" Wide - Color May Vary (Pack of 1)
Title
Schylling NeeDoh Nice Ice Baby - Sensory Squeeze Toy - Super Solid Squish - 1.25" Wide - Color May Vary (Pack of 1)
Sales Volume
30,000+
Price($)
6.79
Ratings
4.1
Reviews
2,062
4
Party Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls
Title
Party Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls
Sales Volume
20,000+
Price($)
12.99
Ratings
4.4
Reviews
1,050
5
LEGO Botanicals Happy Plants Building Toy for Kids, Girls, and Boys 9+ - Playroom Decor for Desk or Shelf - Birthday Gift Idea for Young Gardeners - Artificial Indoor Plant for Play & Display - 10349
Title
LEGO Botanicals Happy Plants Building Toy for Kids, Girls, and Boys 9+ - Playroom Decor for Desk or Shelf - Birthday Gift Idea for Young Gardeners - Artificial Indoor Plant for Play & Display - 10349
Sales Volume
20,000+
Price($)
19.97
Ratings
4.9
Reviews
2,413
6
Monster Energy Zero Ultra, Sugar Free Energy Drink, 16 Ounce | Pack of 15
Title
Monster Energy Zero Ultra, Sugar Free Energy Drink, 16 Ounce | Pack of 15
Sales Volume
20,000+
Price($)
27.49
Ratings
4.7
Reviews
82,634
7
Monster Energy Ultra Sunrise, Sugar Free Energy Drink, 16 Fl Oz | Pack of 15
Title
Monster Energy Ultra Sunrise, Sugar Free Energy Drink, 16 Fl Oz | Pack of 15
Sales Volume
20,000+
Price($)
29.98
Ratings
4.7
Reviews
82,634
8
Schylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1)
Title
Schylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1)
Sales Volume
20,000+
Price($)
9.99
Ratings
4.3
Reviews
13,467
9
ARTISTRO 24 Acrylic Paint Markers for Rock, Fabric, Wood, Glass, Decoration - Dual-Tip Paint Pens for Coloring Books for Adults, Teens, Kids - Art and Craft Supplies Kit - Gift Idea
Title
ARTISTRO 24 Acrylic Paint Markers for Rock, Fabric, Wood, Glass, Decoration - Dual-Tip Paint Pens for Coloring Books for Adults, Teens, Kids - Art and Craft Supplies Kit - Gift Idea
Sales Volume
20,000+
Price($)
8.99
Ratings
4.6
Reviews
8,712
10
LEGO Botanicals Mini Orchid Building Set - Artificial, for Home Decor, Adults Ages 18+ - Gift for Birthdays - Indoor Plant Decorations for Table, Desk, Office - 10343
Title
LEGO Botanicals Mini Orchid Building Set - Artificial, for Home Decor, Adults Ages 18+ - Gift for Birthdays - Indoor Plant Decorations for Table, Desk, Office - 10343
Sales Volume
20,000+
Price($)
23.95
Ratings
4.9
Reviews
3,671
Keyword Toys Weekly Search Volume Trend
11
956
Search Frequency Rank
During Jan 18–24, this keyword ranked 956 in Amazon's Brand Analytics(ABA) report, up 11 from the previous week. The most recent Weekly search volume was 110,825 (+0.49% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Toys Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "toys". In the price range of $20–$50, there are 2,193 ASINs, the highest proportion, accounting for 51.38%. Nearly 65.63% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 13.57% and a combined conversion rate of 5.30%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
10.50%
10-20
27.76%
20-50
51.38%
50-100
6.28%
100-200
2.37%
200-500
1.45%
500-1,000
0.19%
1,000-0
0.07%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
19.30%
4.3-4.7
65.63%
3.8-4.2
12.26%
3.3-3.7
1.90%
2.8-3.2
0.50%
0.0-2.7
0.41%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
28.63%
100-500
22.78%
500-1,000
11.79%
1,000-2,000
10.51%
2,000-5,000
11.50%
5,000-10,000
6.83%
10,000-0
7.96%
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Top3 Click Share
13.57%
Trend changes in the combined click share of the Top 3 ASINs for the keyword toys.
Top3 Conversion Share
5.30%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword toys.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0D7CQGK8XB0D7CQGK8X
5.03%
1.44%
B0F8LLT3JRB0F8LLT3JR
4.61%
2.15%
B08CLH6Q5JB08CLH6Q5J
3.93%
1.71%
Most Selling Products
Search Volume & Trends
Market Overview
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