Best Selling Toy Story Action Figures: See Top Product Rankings by Sales Volume & Market Trends

July 2026
141 Products Tracked

Looking for the most popular toy story action figures products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "toy story action figures." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B07PQFT83F currently leads the toy story action figures market with 20K monthly sales, followed closely by B07QTZ8238 with 10K monthly sales and B07PN7FP76 with 8K monthly sales. Meanwhile, ASIN B0GMQMZ96P stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
1
B07PQFT83F
$39.95·
4.7
Units/sold20K
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
2
B07QTZ8238
$39.88·
4.7
Units/sold10K
Disney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
3
B07PN7FP76
$39.90·
4.7
Units/sold8K
🚀Fastest Growing
by MoM sales growth
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
#1
B0GMQMZ96P
$27.97·
4.8
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
Units/sold
6K100.0%
Disney Store Official Bullseye Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
#2
B07QV1M3S2
$39.95·
4.7
Disney Store Official Bullseye Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units/sold
6K5.0%

Top Selling Toy Story Action Figures

As of July 2026, we analyzed 141 tracked products in Amazon's "toy story action figures" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 20,000 monthly sales. B07PQFT83F leads the toy story action figures market with an estimated 20,000 monthly sales, up 4.0% from the previous month.

141Products Tracked
8,100Top 10 Avg. Sales
$24.72Top 10 Avg. Price
4.8Top 10 Avg. Rating
🏆
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
#1
B07PQFT83F

Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys

20,000
▲ 4.0%
Units Sold/mo
$39.95
Price
4.7
Rating
49K
Reviews
2
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
B07QTZ8238
$39.88
4.7 (49K)
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10,000 Units Sold/mo▲ 2.3%
3
Disney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
B07PN7FP76
$39.90
4.7 (49K)
Disney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
8,000 Units Sold/mo▲ 4.0%
4
Potato Head Express Yourspud Playset with 1 Potato Body and 32 Accessories, Creative Toddler and Preschool Toys for Boys and Girls 2 Years and Up (Amazon Exclusive)
B0CQKQBB8R
$15.99
4.8 (4.1K)
Potato Head Express Yourspud Playset with 1 Potato Body and 32 Accessories, Creative Toddler and Preschool Toys for Boys and Girls 2 Years and Up (Amazon Exclusive)
8,000 Units Sold/mo▲ 3.0%
5
Fisher-Price Little People Disney Pixar Toy Story Figure Pack | 4 Movie Characters, Pretend Play, Toddlers & Preschool Kids Ages 18+ Months
B0FJZQYSWJ
$12.59
4.9 (494)
Fisher-Price Little People Disney Pixar Toy Story Figure Pack | 4 Movie Characters, Pretend Play, Toddlers & Preschool Kids Ages 18+ Months
7,000 Units Sold/mo▲ 2.0%
10
​Mattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
B0FHKMK8F6
$9.97
4.8 (591)
​Mattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
5,000 Units Sold/mo▲ 3.4%
View All 141 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the toy story action figures price landscape, we segmented all 141 tracked listings in Amazon's live "toy story action figures" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best toy story action figures price zone, absorbing 55% of the assortment (201 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the toy story action figures category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 55% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
55%
201 products

Top products in this price tier

#1
B07PQFT83F
$39.95
20k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
27%
98 products
$50.00 ~ $100.00
Tier 3
9%
34 products
$0.00 ~ $10.00
6%
Unlock to view all price tier distributions and their ASIN sales contributions

"Toy story action figures" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "toy story action figures" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-12 to 2026-07-18, the Amazon USweekly search volume for "toy story action figures" was approximately 1,384 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #137,921, dropping 12,836 positions from the previous week. Additionally, the top 3 products for this keyword capture 23.9% of the total click share and 12.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

toy story action figures

ASINSIGHT
Search Frequency Rank
137,921
12,836
Search Volume
1,384
9.7%
Top 3 Click Share
23.9%
Top 3 Conv. Share
12.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
1,384
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
Multi-Dimensional Data

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