Best Selling Tootpaste: See Top Product Rankings by Sales Volume & Market Trends

August 2026
132 Products Tracked

Looking for the most popular tootpaste products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "tootpaste." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B005PLQIQ4 currently leads the tootpaste market with 100K monthly sales, followed closely by B082F1QH7S with 100K monthly sales and B09F8FZ18G with 100K monthly sales. Meanwhile, ASIN B01BNEWDFQ stands out as the fastest-growing product, achieving an impressive 33.3% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
1
B005PLQIQ4
$8.99·
4.8
Units/sold100K
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
2
B082F1QH7S
$9.29·
4.7
Units/sold100K
Crest Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
3
B09F8FZ18G
$14.94·
4.8
Units/sold100K
🚀Fastest Growing
by MoM sales growth
Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz | Bulk Anticavity Adult Toothpaste, Fights Cavities, Enamel Strengthening, ADA Accepted, Great Regular Mint Flavor
#1
B01BNEWDFQ
$9.98·
4.8
Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz | Bulk Anticavity Adult Toothpaste, Fights Cavities, Enamel Strengthening, ADA Accepted, Great Regular Mint Flavor
Units/sold
40K33.3%
Crest Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
#2
B0DPNGKZ9P
$19.99·
4.4
Crest Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units/sold
50K25.0%

Top Selling Tootpaste

As of August 2026, we analyzed 132 tracked products in Amazon's "tootpaste" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 40,000 and 100,000 monthly sales. B005PLQIQ4 leads the tootpaste market with an estimated 100,000 monthly sales.

132Products Tracked
67,000Top 10 Avg. Sales
$14.81Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
#1
B005PLQIQ4

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

100,000
Units Sold/mo
$8.99
Price
4.8
Rating
52.8K
Reviews
2
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
B082F1QH7S
$9.29
4.7 (51K)
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100,000 Units Sold/mo
3
Crest Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
B09F8FZ18G
$14.94
4.8 (30.6K)
Crest Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100,000 Units Sold/mo
4
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Whitening - 4 Oz, 1PK
B0BSRFKKZJ
$11.62
4.5 (60.2K)
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Whitening - 4 Oz, 1PK
80,000 Units Sold/mo▼ 10.0%
5
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
B07C1ZQ5ZY
$13.37
4.8 (48.5K)
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
60,000 Units Sold/mo
10
Sensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
B0DDCRRBX2
$24.99
4.8 (5.6K)
Sensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
40,000 Units Sold/mo▼ 42.9%
View All 132 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the tootpaste price landscape, we segmented all 132 tracked listings in Amazon's live "tootpaste" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best tootpaste price zone, absorbing 47% of the assortment (159 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the tootpaste category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 47% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
47%
159 products

Top products in this price tier

#1
B005PLQIQ4
$8.99
100k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
32%
110 products
$20.00 ~ $50.00
Tier 3
17%
59 products
$50.00 ~ $100.00
2%
Unlock to view all price tier distributions and their ASIN sales contributions

"Tootpaste" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "tootpaste" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-26 to 2026-08-01, the Amazon USweekly search volume for "tootpaste" was approximately 486 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #378,356, climbing 74,648 positions from the previous week. Additionally, the top 3 products for this keyword capture 27.6% of the total click share and 26.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

tootpaste

ASINSIGHT
Search Frequency Rank
378,356
74,648
Search Volume
486
20.6%
Top 3 Click Share
27.6%
Top 3 Conv. Share
26.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
486
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJul
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