Best Selling Toothpaste For Gums: See Top Product Rankings by Sales Volume & Market Trends

June 2026
133 Products Tracked

Looking for the most popular toothpaste for gums products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "toothpaste for gums." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B005PLQIQ4 currently leads the toothpaste for gums market with 100K monthly sales, followed closely by B09F8FZ18G with 100K monthly sales and B083JHCCV2 with 90K monthly sales. Meanwhile, ASIN B01BNHREXE stands out as the fastest-growing product, achieving an impressive 2.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
Crest Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
1
B005PLQIQ4
$8.99·
4.8
Units/sold100K
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
2
B09F8FZ18G
$14.99·
4.8
Units/sold100K
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk
3
B083JHCCV2
$11.62·
4.5
Units/sold90K

Top Selling Toothpaste For Gums

As of June 2026, we analyzed 133 tracked products in Amazon's "toothpaste for gums" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 30,000 and 100,000 monthly sales. B005PLQIQ4 leads the toothpaste for gums market with an estimated 100,000 monthly sales, down 40.0% from the previous month.

133Products Tracked
57,000Top 10 Avg. Sales
$12.82Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Crest Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
#1
B005PLQIQ4

Crest Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

100,000
▼ 40.0%
Units Sold/mo
$8.99
Price
4.8
Rating
52K
Reviews
2
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
B09F8FZ18G
$14.99
4.8 (29.7K)
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100,000 Units Sold/mo▼ 30.0%
3
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk
B083JHCCV2
$11.62
4.5 (58.1K)
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk
90,000 Units Sold/mo▼ 50.0%
4
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
B07C1ZQ5ZY
$13.37
4.8 (48.1K)
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
60,000 Units Sold/mo▼ 40.0%
5
Marvis Whitening Mint Toothpaste
B000MEKG30
$13.50
4.4 (17.6K)
Marvis Whitening Mint Toothpaste
40,000 Units Sold/mo▼ 60.0%
10
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)
B01BNHREXE
$6.72
4.7 (36.2K)
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)
30,000 Units Sold/mo▲ 2.0%
View All 133 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the toothpaste for gums price landscape, we segmented all 133 tracked listings in Amazon's live "toothpaste for gums" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best toothpaste for gums price zone, absorbing 43% of the assortment (145 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the toothpaste for gums category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 43% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
43%
145 products

Top products in this price tier

#1
B005PLQIQ4
$8.99
100k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
37%
124 products
$20.00 ~ $50.00
Tier 3
19%
65 products
$50.00 ~ $100.00
0%
Unlock to view all price tier distributions and their ASIN sales contributions

"Toothpaste for gums" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "toothpaste for gums" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-07 to 2026-06-13, the Amazon USweekly search volume for "toothpaste for gums" was approximately 280 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #642,195, dropping 630 positions from the previous week. Additionally, the top 3 products for this keyword capture 35.1% of the total click share and 39.6% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

toothpaste for gums

ASINSIGHT
Search Frequency Rank
642,195
630
Search Volume
280
0.4%
Top 3 Click Share
35.1%
Top 3 Conv. Share
39.6%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
280
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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