Best Selling Toothpaste For Gum Health: See Top Product Rankings by Sales Volume & Market Trends

August 2026
124 Products Tracked

Looking for the most popular toothpaste for gum health products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "toothpaste for gum health." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B005PLQIQ4 currently leads the toothpaste for gum health market with 100K monthly sales, followed closely by B082F1QH7S with 100K monthly sales and B083JHCCV2 with 100K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Crest Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
1
B005PLQIQ4
$8.99·
4.8
Units/sold100K
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
2
B082F1QH7S
$9.99·
4.7
Units/sold100K
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
3
B083JHCCV2
$11.62·
4.5
Units/sold100K

Top Selling Toothpaste For Gum Health

As of August 2026, we analyzed 124 tracked products in Amazon's "toothpaste for gum health" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 40,000 and 100,000 monthly sales. B005PLQIQ4 leads the toothpaste for gum health market with an estimated 100,000 monthly sales.

124Products Tracked
69,000Top 10 Avg. Sales
$14.36Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Crest Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
#1
B005PLQIQ4

Crest Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

100,000
Units Sold/mo
$8.99
Price
4.8
Rating
53K
Reviews
2
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
B082F1QH7S
$9.99
4.7 (51.3K)
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100,000 Units Sold/mo
3
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
B083JHCCV2
$11.62
4.5 (60.8K)
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100,000 Units Sold/mo
4
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
B09F8FZ18G
$14.94
4.8 (30.8K)
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100,000 Units Sold/mo
5
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
B07C1ZQ5ZY
$12.52
4.8 (48.6K)
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
70,000 Units Sold/mo
10
Sensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
B0DDCRRBX2
$21.22
4.8 (5.8K)
Sensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
40,000 Units Sold/mo▼ 42.9%
View All 124 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the toothpaste for gum health price landscape, we segmented all 124 tracked listings in Amazon's live "toothpaste for gum health" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best toothpaste for gum health price zone, absorbing 38% of the assortment (134 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the toothpaste for gum health category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 38% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
38%
134 products

Top products in this price tier

#1
B005PLQIQ4
$8.99
100k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
34%
121 products
$20.00 ~ $50.00
Tier 3
23%
82 products
$50.00 ~ $100.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"Toothpaste for gum health" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "toothpaste for gum health" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-09 to 2026-08-15, the Amazon USweekly search volume for "toothpaste for gum health" was approximately 219 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #810,358, dropping 143,167 positions from the previous week. Additionally, the top 3 products for this keyword capture 52.9% of the total click share and 45.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

toothpaste for gum health

ASINSIGHT
Search Frequency Rank
810,358
143,167
Search Volume
219
18.6%
Top 3 Click Share
52.9%
Top 3 Conv. Share
45.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
219
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug

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