Best Selling Toothpaste on Amazon
1,289
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'toothpaste' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “toothpaste” on Amazon.com in the United States, totaling 1,289 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in January.
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1,289
ASINs
1
Crest 3D Whitestrips Professional Effects – Teeth Whitening Kit, 22 Treatments (20 + 2 Bonus), Each with 1 Upper/1Lower, 44 Strips – Crest 3DWhite Teeth Whitening Strips
Title
Crest 3D Whitestrips Professional Effects – Teeth Whitening Kit, 22 Treatments (20 + 2 Bonus), Each with 1 Upper/1Lower, 44 Strips – Crest 3DWhite Teeth Whitening Strips
Sales Volume
100,000+
Price($)
29.99
Ratings
4.6
Reviews
100,589
2
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Title
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Sales Volume
80,000+
Price($)
8.99
Ratings
4.8
Reviews
49,343
3
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Title
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Sales Volume
80,000+
Price($)
14.01
Ratings
4.7
Reviews
25,704
4
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Title
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Sales Volume
70,000+
Price($)
12.73
Ratings
4.7
Reviews
47,337
5
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk US Manufactured
Title
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk US Manufactured
Sales Volume
70,000+
Price($)
11.62
Ratings
4.5
Reviews
55,633
6
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult, Kids Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk US Manufactured
Title
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult, Kids Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk US Manufactured
Sales Volume
70,000+
Price($)
11.62
Ratings
4.5
Reviews
55,571
7
Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
Title
Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
Sales Volume
70,000+
Price($)
27.48
Ratings
4.8
Reviews
256,526
8
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
Title
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
Sales Volume
50,000+
Price($)
13.37
Ratings
4.7
Reviews
50,427
9
Marvis Whitening Mint Toothpaste
Title
Marvis Whitening Mint Toothpaste
Sales Volume
50,000+
Price($)
13.50
Ratings
4.4
Reviews
14,974
10
Downy Unstopables In Wash Scent Booster Beads, Fresh Scent, 24 oz, Laundry Beads for odor Protection, Downy Scent Booster Beads, Laundry Scent Boosters
Title
Downy Unstopables In Wash Scent Booster Beads, Fresh Scent, 24 oz, Laundry Beads for odor Protection, Downy Scent Booster Beads, Laundry Scent Boosters
Sales Volume
50,000+
Price($)
15.97
Ratings
4.8
Reviews
123,390
Keyword Toothpaste Weekly Search Volume Trend
5
90
Search Frequency Rank
During Dec 21–27, this keyword ranked 90 in Amazon's Brand Analytics(ABA) report, up 5 from the previous week. The most recent Weekly search volume was 344,142 (+4.65% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Toothpaste Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "toothpaste". In the price range of $10–$20, there are 527 ASINs, the highest proportion, accounting for 41.59%. Nearly 68.43% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 26.83% and a combined conversion rate of 24.51%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
30.70%
10-20
41.59%
20-50
24.39%
50-100
2.76%
100-200
0.55%
200-500
0.00%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
14.07%
4.3-4.7
68.43%
3.8-4.2
13.15%
3.3-3.7
3.02%
2.8-3.2
1.09%
0.0-2.7
0.25%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
21.86%
100-500
20.69%
500-1,000
11.06%
1,000-2,000
12.65%
2,000-5,000
13.40%
5,000-10,000
7.62%
10,000-0
12.73%
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Top3 Click Share
26.83%
Trend changes in the combined click share of the Top 3 ASINs for the keyword toothpaste.
Top3 Conversion Share
24.51%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword toothpaste.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B005PLQIQ4B005PLQIQ4
12.41%
11.35%
B09F8FZ18GB09F8FZ18G
8.26%
7.47%
B082F1QH7SB082F1QH7S
6.16%
5.69%
Most Selling Products
Search Volume & Trends
Market Overview
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