Best Selling Toothpaste: See Top Product Rankings by Sales Volume & Market Trends
Looking for the most popular toothpaste products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "toothpaste." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.
Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09F8FZ18G currently leads the toothpaste market with 100K monthly sales, followed closely by B005PLQIQ4 with 100K monthly sales and B082F1QH7S with 100K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.
Top Selling Toothpaste
As of March 2026, we analyzed 1253 tracked products in Amazon's "toothpaste" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 60,000 and 100,000 monthly sales. B09F8FZ18G leads the toothpaste market with an estimated 100,000 monthly sales.
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
For sellers and category managers benchmarking the toothpaste price landscape, we segmented all 1253 tracked listings in Amazon's live "toothpaste" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.
Leading the distribution, the $10.00 ~ $20.00 band is the category's best toothpaste price zone, absorbing 42% of the assortment (513 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the toothpaste category.
Top 3 Price Tiers
$10.00 ~ $20.00 is the most competitive price tier, containing 42% of tracked products.
Top products in this price tier
"Toothpaste" Search Volume and Market Trends on Amazon
Amazon keyword search volume data for "toothpaste" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.
During the week of 2026-02-22 to 2026-02-28, the Amazon USweekly search volume for "toothpaste" was approximately 758,972 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #20, climbing 12 positions from the previous week. Additionally, the top 3 products for this keyword capture 25.7% of the total click share and 27.1% of the conversion share, indicating the level of market concentration.
toothpaste
Search Volume Trend
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