Best Selling Toothpaste on Amazon
1,253
Products
USMarketplace
March 2026Reporting Period
Sales Volume of Top ASINs for 'toothpaste' on AmazonMarch 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “toothpaste” on Amazon.com in the United States, totaling 1,253 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in March.
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1,253
ASINs
1
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Title
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Sales Volume
100,000+
Price($)
14.01
Ratings
4.7
Reviews
52,135
2
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Title
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Sales Volume
100,000+
Price($)
8.99
Ratings
4.8
Reviews
50,393
3
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Title
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Sales Volume
100,000+
Price($)
12.99
Ratings
4.7
Reviews
48,271
4
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult, Kids Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk US Manufactured
Title
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult, Kids Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk US Manufactured
Sales Volume
100,000+
Price($)
11.62
Ratings
4.6
Reviews
38,813
5
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk US Manufactured
Title
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk US Manufactured
Sales Volume
100,000+
Price($)
11.62
Ratings
4.4
Reviews
7,715
6
Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
Title
Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
Sales Volume
80,000+
Price($)
27.39
Ratings
4.8
Reviews
259,510
7
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
Title
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
Sales Volume
70,000+
Price($)
13.37
Ratings
4.8
Reviews
51,249
8
Crest 3D Whitestrips Professional Effects – Teeth Whitening Kit, 22 Treatments (20 + 2 Bonus), Each with 1 Upper/1Lower, 44 Strips – Crest 3DWhite Teeth Whitening Strips
Title
Crest 3D Whitestrips Professional Effects – Teeth Whitening Kit, 22 Treatments (20 + 2 Bonus), Each with 1 Upper/1Lower, 44 Strips – Crest 3DWhite Teeth Whitening Strips
Sales Volume
70,000+
Price($)
45.99
Ratings
4.6
Reviews
102,538
9
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Title
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Sales Volume
70,000+
Price($)
9.89
Ratings
4.8
Reviews
110,451
10
GuruNanda Teeth Whitening Strips - 7-Day Treatment with Non-Slip, Dry Strip Technology - Whitening Designed with Care for a Brighter Smile
Title
GuruNanda Teeth Whitening Strips - 7-Day Treatment with Non-Slip, Dry Strip Technology - Whitening Designed with Care for a Brighter Smile
Sales Volume
60,000+
Price($)
9.97
Ratings
4.4
Reviews
17,365
Keyword Toothpaste Weekly Search Volume Trend
12
20
Search Frequency Rank
During Feb 22–28, this keyword ranked 20 in Amazon's Brand Analytics(ABA) report, up 12 from the previous week. The most recent Weekly search volume was 758,972 (+16.63% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Toothpaste Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "toothpaste". In the price range of $10–$20, there are 513 ASINs, the highest proportion, accounting for 42.01%. Nearly 63.98% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 25.71% and a combined conversion rate of 27.14%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
28.83%
10-20
42.01%
20-50
26.70%
50-100
2.05%
100-200
0.41%
200-500
0.00%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
16.30%
4.3-4.7
63.98%
3.8-4.2
14.90%
3.3-3.7
2.54%
2.8-3.2
1.31%
0.0-2.7
0.96%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
25.77%
100-500
19.89%
500-1,000
9.90%
1,000-2,000
10.25%
2,000-5,000
14.99%
5,000-10,000
7.27%
10,000-0
11.92%
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Top3 Click Share
25.71%
Trend changes in the combined click share of the Top 3 ASINs for the keyword toothpaste.
Top3 Conversion Share
27.14%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword toothpaste.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B005PLQIQ4B005PLQIQ4
11.75%
12.69%
B09F8FZ18GB09F8FZ18G
8.89%
9.72%
B082F1QH7SB082F1QH7S
5.07%
4.73%
Most Selling Products
Search Volume & Trends
Market Overview
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