Best Selling Toothpaate: See Top Product Rankings by Sales Volume & Market Trends

August 2026
130 Products Tracked

Looking for the most popular toothpaate products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "toothpaate." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B082F1QH7S currently leads the toothpaate market with 80K monthly sales, followed closely by B09F8FZ18G with 80K monthly sales and B005PLQIQ4 with 70K monthly sales. Meanwhile, ASIN B01BNEWDFQ stands out as the fastest-growing product, achieving an impressive 33.3% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
1
B082F1QH7S
$9.40·
4.7
Units/sold80K
Crest Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
2
B09F8FZ18G
$14.94·
4.8
Units/sold80K
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
3
B005PLQIQ4
$8.99·
4.8
Units/sold70K
🚀Fastest Growing
by MoM sales growth
Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz | Bulk Anticavity Adult Toothpaste, Fights Cavities, Enamel Strengthening, ADA Accepted, Great Regular Mint Flavor
#1
B01BNEWDFQ
$9.98·
4.8
Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz | Bulk Anticavity Adult Toothpaste, Fights Cavities, Enamel Strengthening, ADA Accepted, Great Regular Mint Flavor
Units/sold
30K33.3%
Crest Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
#2
B0DPNGKZ9P
$19.99·
4.4
Crest Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units/sold
30K25.0%

Top Selling Toothpaate

As of August 2026, we analyzed 130 tracked products in Amazon's "toothpaate" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 30,000 and 80,000 monthly sales. B082F1QH7S leads the toothpaate market with an estimated 80,000 monthly sales.

130Products Tracked
51,000Top 10 Avg. Sales
$12.19Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
#1
B082F1QH7S

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula

80,000
Units Sold/mo
$9.40
Price
4.7
Rating
51.2K
Reviews
2
Crest Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
B09F8FZ18G
$14.94
4.8 (30.7K)
Crest Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
80,000 Units Sold/mo
3
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
B005PLQIQ4
$8.99
4.8 (52.9K)
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
70,000 Units Sold/mo
4
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
B07C1ZQ5ZY
$12.52
4.8 (48.6K)
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
60,000 Units Sold/mo
5
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
B00JUJ1E0W
$11.01
4.6 (45.8K)
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
50,000 Units Sold/mo▼ 20.0%
10
Crest Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
B0DPNGKZ9P
$19.99
4.4 (9.2K)
Crest Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
30,000 Units Sold/mo▲ 25.0%
View All 130 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the toothpaate price landscape, we segmented all 130 tracked listings in Amazon's live "toothpaate" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best toothpaate price zone, absorbing 49% of the assortment (161 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the toothpaate category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 49% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
49%
161 products

Top products in this price tier

#1
B082F1QH7S
$9.40
80k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
33%
108 products
$20.00 ~ $50.00
Tier 3
15%
50 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Toothpaate" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "toothpaate" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-02 to 2026-08-08, the Amazon USweekly search volume for "toothpaate" was approximately 328 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #553,436, climbing 28,770 positions from the previous week. Additionally, the top 3 products for this keyword capture 30.5% of the total click share and 27.3% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

toothpaate

ASINSIGHT
Search Frequency Rank
553,436
28,770
Search Volume
328
5.5%
Top 3 Click Share
30.5%
Top 3 Conv. Share
27.3%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
328
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug

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