Best Selling Tooth Whitening Toothpaste: See Top Product Rankings by Sales Volume & Market Trends

August 2026
135 Products Tracked

Looking for the most popular tooth whitening toothpaste products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "tooth whitening toothpaste." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B005PLQIQ4 currently leads the tooth whitening toothpaste market with 100K monthly sales, followed closely by B082F1QH7S with 100K monthly sales and B083JHCCV2 with 100K monthly sales. Meanwhile, ASIN B0DPNGKZ9P stands out as the fastest-growing product, achieving an impressive 25.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
1
B005PLQIQ4
$8.99·
4.8
Units/sold100K
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
2
B082F1QH7S
$9.45·
4.7
Units/sold100K
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
3
B083JHCCV2
$11.62·
4.5
Units/sold100K

Top Selling Tooth Whitening Toothpaste

As of August 2026, we analyzed 135 tracked products in Amazon's "tooth whitening toothpaste" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 50,000 and 100,000 monthly sales. B005PLQIQ4 leads the tooth whitening toothpaste market with an estimated 100,000 monthly sales.

135Products Tracked
75,000Top 10 Avg. Sales
$13.37Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
#1
B005PLQIQ4

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

100,000
Units Sold/mo
$8.99
Price
4.8
Rating
52.7K
Reviews
2
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
B082F1QH7S
$9.45
4.7 (50.9K)
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100,000 Units Sold/mo
3
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
B083JHCCV2
$11.62
4.5 (60.3K)
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100,000 Units Sold/mo
4
Crest Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
B09F8FZ18G
$14.94
4.8 (30.6K)
Crest Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100,000 Units Sold/mo
5
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Whitening - 4 Oz, 1PK
B0BSRFKKZJ
$11.62
4.5 (60.2K)
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Whitening - 4 Oz, 1PK
90,000 Units Sold/mo▼ 10.0%
10
Crest Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
B0DPNGKZ9P
$19.99
4.4 (9.1K)
Crest Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
50,000 Units Sold/mo▲ 25.0%
View All 135 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the tooth whitening toothpaste price landscape, we segmented all 135 tracked listings in Amazon's live "tooth whitening toothpaste" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best tooth whitening toothpaste price zone, absorbing 45% of the assortment (126 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the tooth whitening toothpaste category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 45% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
45%
126 products

Top products in this price tier

#1
B005PLQIQ4
$8.99
100k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
27%
76 products
$20.00 ~ $50.00
Tier 3
21%
58 products
$50.00 ~ $100.00
5%
Unlock to view all price tier distributions and their ASIN sales contributions

"Tooth whitening toothpaste" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "tooth whitening toothpaste" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-26 to 2026-08-01, the Amazon USweekly search volume for "tooth whitening toothpaste" was approximately 411 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #444,713, dropping 47,640 positions from the previous week. Additionally, the top 3 products for this keyword capture 33.1% of the total click share and 30.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

tooth whitening toothpaste

ASINSIGHT
Search Frequency Rank
444,713
47,640
Search Volume
411
11.0%
Top 3 Click Share
33.1%
Top 3 Conv. Share
30.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
411
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJul
Multi-Dimensional Data

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