Best Selling Tooth Paste on Amazon
1,318
Products
USMarketplace
February 2026Reporting Period
Sales Volume of Top ASINs for 'tooth paste' on AmazonFebruary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “tooth paste” on Amazon.com in the United States, totaling 1,318 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in February.
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1,318
ASINs
1
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Title
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Sales Volume
100,000+
Price($)
12.69
Ratings
4.7
Reviews
47,949
2
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Title
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Sales Volume
100,000+
Price($)
8.99
Ratings
4.8
Reviews
50,042
3
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Title
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Sales Volume
100,000+
Price($)
14.01
Ratings
4.7
Reviews
26,788
4
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult, Kids Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk US Manufactured
Title
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult, Kids Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk US Manufactured
Sales Volume
90,000+
Price($)
11.62
Ratings
4.5
Reviews
58,216
5
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk US Manufactured
Title
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk US Manufactured
Sales Volume
90,000+
Price($)
11.62
Ratings
4.5
Reviews
58,273
6
Crest 3D Whitestrips Professional Effects – Teeth Whitening Kit, 22 Treatments (20 + 2 Bonus), Each with 1 Upper/1Lower, 44 Strips – Crest 3DWhite Teeth Whitening Strips
Title
Crest 3D Whitestrips Professional Effects – Teeth Whitening Kit, 22 Treatments (20 + 2 Bonus), Each with 1 Upper/1Lower, 44 Strips – Crest 3DWhite Teeth Whitening Strips
Sales Volume
70,000+
Price($)
45.99
Ratings
4.6
Reviews
101,934
7
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
Title
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
Sales Volume
60,000+
Price($)
13.36
Ratings
4.7
Reviews
51,000
8
GuruNanda Teeth Whitening Strips - 7-Day Treatment with Non-Slip, Dry Strip Technology - Whitening Designed with Care for a Brighter Smile
Title
GuruNanda Teeth Whitening Strips - 7-Day Treatment with Non-Slip, Dry Strip Technology - Whitening Designed with Care for a Brighter Smile
Sales Volume
60,000+
Price($)
9.97
Ratings
4.4
Reviews
16,733
9
Brawny Tear-A-Square 3-Ply Paper Towels, 6 Double Rolls = 12 Regular Rolls, Strong, Absorbent, and Durable with 3 Sheet Sizes (Quarter, Half, Full)
Title
Brawny Tear-A-Square 3-Ply Paper Towels, 6 Double Rolls = 12 Regular Rolls, Strong, Absorbent, and Durable with 3 Sheet Sizes (Quarter, Half, Full)
Sales Volume
60,000+
Price($)
10.58
Ratings
4.8
Reviews
11,465
10
Resilia Softgels with Black Seed Oil 6000mg – Organic Oregano Oil Capsules for Immune & Digestive Support – Non-GMO, Gluten-Free Softgels – Natural Herbal Wellness Supplement (60 Count)
Title
Resilia Softgels with Black Seed Oil 6000mg – Organic Oregano Oil Capsules for Immune & Digestive Support – Non-GMO, Gluten-Free Softgels – Natural Herbal Wellness Supplement (60 Count)
Sales Volume
60,000+
Price($)
27.99
Ratings
4.0
Reviews
916
Keyword Tooth Paste Weekly Search Volume Trend
493
7,399
Search Frequency Rank
During Feb 1–7, this keyword ranked 7,399 in Amazon's Brand Analytics(ABA) report, up 493 from the previous week. The most recent Weekly search volume was 18,702 (+5.38% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Tooth Paste Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "tooth paste". In the price range of $10–$20, there are 519 ASINs, the highest proportion, accounting for 40.80%. Nearly 65.40% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 27.06% and a combined conversion rate of 28.04%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
30.03%
10-20
40.80%
20-50
26.57%
50-100
1.81%
100-200
0.63%
200-500
0.16%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
13.18%
4.3-4.7
65.40%
3.8-4.2
16.06%
3.3-3.7
4.12%
2.8-3.2
0.82%
0.0-2.7
0.41%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
24.42%
100-500
19.88%
500-1,000
9.49%
1,000-2,000
12.87%
2,000-5,000
13.86%
5,000-10,000
7.59%
10,000-0
11.88%
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Top3 Click Share
27.06%
Trend changes in the combined click share of the Top 3 ASINs for the keyword tooth paste.
Top3 Conversion Share
28.04%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword tooth paste.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B082F1QH7SB082F1QH7S
11.16%
11.10%
B005PLQIQ4B005PLQIQ4
7.96%
8.64%
B09F8FZ18GB09F8FZ18G
7.94%
8.30%
Most Selling Products
Search Volume & Trends
Market Overview
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