Best Selling Toilet Paper Soft: See Top Product Rankings by Sales Volume & Market Trends

May 2026
142 Products Tracked

Looking for the most popular toilet paper soft products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "toilet paper soft." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B0798DVT68 currently leads the toilet paper soft market with 100K monthly sales, followed closely by B07BGLT25K with 100K monthly sales and B095CN96JS with 100K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales May 2026
Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
1
B0798DVT68
$35.39·
4.8
Units/sold100K
Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
2
B07BGLT25K
$5.68·
4.6
Units/sold100K
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
3
B095CN96JS
$25.21·
4.4
Units/sold100K

Top Selling Toilet Paper Soft

As of May 2026, we analyzed 142 tracked products in Amazon's "toilet paper soft" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 70,000 and 100,000 monthly sales. B0798DVT68 leads the toilet paper soft market with an estimated 100,000 monthly sales.

142Products Tracked
94,000Top 10 Avg. Sales
$16.75Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
#1
B0798DVT68

Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White

100,000
Units Sold/mo
$35.39
Price
4.8
Rating
125.3K
Reviews
2
Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
B07BGLT25K
$5.68
4.6 (139.1K)
Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100,000 Units Sold/mo
3
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
B095CN96JS
$25.21
4.4 (98.6K)
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
100,000 Units Sold/mo
4
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue | 3X Thicker*
B0BB3JGBH5
$6.98
4.7 (96.1K)
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue | 3X Thicker*
100,000 Units Sold/mo
5
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)
B0DF8RSVJK
$6.84
4.6 (41.6K)
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)
100,000 Units Sold/mo
10
Charmin Ultra Soft Cushiony Touch 2-Ply Toilet Paper, 18 Family Mega Rolls = 90 Regular Rolls, White
B07986PWD3
$32.91
4.8 (125.3K)
Charmin Ultra Soft Cushiony Touch 2-Ply Toilet Paper, 18 Family Mega Rolls = 90 Regular Rolls, White
70,000 Units Sold/mo
View All 142 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the toilet paper soft price landscape, we segmented all 142 tracked listings in Amazon's live "toilet paper soft" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best toilet paper soft price zone, absorbing 48% of the assortment (150 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the toilet paper soft category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 48% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
48%
150 products

Top products in this price tier

#1
B0798DVT68
$35.39
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
19%
61 products
$50.00 ~ $100.00
Tier 3
17%
52 products
$0.00 ~ $10.00
15%
Unlock to view all price tier distributions and their ASIN sales contributions

"Toilet paper soft" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "toilet paper soft" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-05-17 to 2026-05-23, the Amazon USweekly search volume for "toilet paper soft" was approximately 781 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #239,063, climbing 21,758 positions from the previous week. Additionally, the top 3 products for this keyword capture 26.6% of the total click share and 25.3% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

toilet paper soft

ASINSIGHT
Search Frequency Rank
239,063
21,758
Search Volume
781
9.4%
Top 3 Click Share
26.6%
Top 3 Conv. Share
25.3%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
781
View full trends for the past 3 years
MayJunJulAugSepOctNovDecJanFebMarAprMay
Multi-Dimensional Data

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