Best Selling The Ordinary Serum on Amazon
120
Products
USMarketplace
April 2026Reporting Period
Sales Volume of Top ASINs for 'the ordinary serum' on AmazonApril 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “the ordinary serum” on Amazon.com in the United States, totaling 120 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in April.
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120
ASINs
1
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Title
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Sales Volume
100,000+
Price($)
6.00
Ratings
4.7
Reviews
51,925
2
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Title
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Sales Volume
100,000+
Price($)
9.89
Ratings
4.7
Reviews
33,567
3
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Title
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Sales Volume
100,000+
Price($)
13.50
Ratings
4.7
Reviews
46,300
4
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% + Brightening Vitamin C Face Serum with Hyaluronic Acid & Vitamin E | Dark Spot, Uneven Tone Care | Korean Skincare, 1.01 fl.oz
Title
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% + Brightening Vitamin C Face Serum with Hyaluronic Acid & Vitamin E | Dark Spot, Uneven Tone Care | Korean Skincare, 1.01 fl.oz
Sales Volume
100,000+
Price($)
14.99
Ratings
4.4
Reviews
9,129
5
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. Oz
Title
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. Oz
Sales Volume
100,000+
Price($)
14.90
Ratings
4.6
Reviews
11,537
6
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
Title
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
Sales Volume
70,000+
Price($)
12.20
Ratings
4.5
Reviews
6,133
7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare, 1.01 fl oz.
Title
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare, 1.01 fl oz.
Sales Volume
60,000+
Price($)
15.40
Ratings
4.5
Reviews
3,324
8
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Title
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Sales Volume
50,000+
Price($)
9.00
Ratings
4.7
Reviews
46,300
9
The Ordinary Caffeine Solution 5% + EGCG, Depuffing Eye Serum for Dark Circles and Tired Eyes
Title
The Ordinary Caffeine Solution 5% + EGCG, Depuffing Eye Serum for Dark Circles and Tired Eyes
Sales Volume
40,000+
Price($)
9.20
Ratings
4.4
Reviews
16,818
10
The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
Title
The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
Sales Volume
40,000+
Price($)
6.70
Ratings
4.7
Reviews
7,799
Keyword The Ordinary Serum Weekly Search Volume Trend
4,442
83,641
Search Frequency Rank
During Mar 22–28, this keyword ranked 83,641 in Amazon's Brand Analytics(ABA) report, down 4,442 from the previous week. The most recent Weekly search volume was 2,688 (-7.18% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
The Ordinary Serum Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "the ordinary serum". In the price range of $10–$20, there are 407 ASINs, the highest proportion, accounting for 44.38%. Nearly 79.58% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 55.28% and a combined conversion rate of 38.27%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
14.50%
10-20
44.38%
20-50
29.44%
50-100
7.96%
100-200
3.27%
200-500
0.44%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
5.93%
4.3-4.7
79.58%
3.8-4.2
12.07%
3.3-3.7
2.09%
2.8-3.2
0.11%
0.0-2.7
0.22%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
23.60%
100-500
24.04%
500-1,000
11.20%
1,000-2,000
10.10%
2,000-5,000
12.07%
5,000-10,000
7.57%
10,000-0
11.42%
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Top3 Click Share
55.28%
Trend changes in the combined click share of the Top 3 ASINs for the keyword the ordinary serum.
Top3 Conversion Share
38.27%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword the ordinary serum.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B01MYEZPC8B01MYEZPC8
25.68%
21.43%
B01MDTVZTZB01MDTVZTZ
22.82%
14.80%
B0C3PCJ6SDB0C3PCJ6SD
6.78%
2.04%
Most Selling Products
Search Volume & Trends
Market Overview
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