Best Selling Tarte Mascara: See Top Product Rankings by Sales Volume & Market Trends

August 2026
137 Products Tracked

Looking for the most popular tarte mascara products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "tarte mascara." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00U2VQZDS currently leads the tarte mascara market with 100K monthly sales, followed closely by B00T0C9XRK with 90K monthly sales and B004BD107O with 30K monthly sales. Meanwhile, ASIN B0GNTLR45X stands out as the fastest-growing product, achieving an impressive 50.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
1
B00U2VQZDS
$9.97·
4.8
Units/sold100K
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
2
B00T0C9XRK
$4.97·
4.3
Units/sold90K
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
3
B004BD107O
$11.97·
4.6
Units/sold30K

Top Selling Tarte Mascara

As of August 2026, we analyzed 137 tracked products in Amazon's "tarte mascara" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 100,000 monthly sales. B00U2VQZDS leads the tarte mascara market with an estimated 100,000 monthly sales.

137Products Tracked
38,000Top 10 Avg. Sales
$14.02Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
#1
B00U2VQZDS

Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free

100,000
Units Sold/mo
$9.97
Price
4.8
Rating
121.2K
Reviews
2
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
B00T0C9XRK
$4.97
4.3 (401.1K)
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
90,000 Units Sold/mo▼ 20.0%
3
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
B004BD107O
$11.97
4.6 (27.4K)
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
30,000 Units Sold/mo▼ 33.3%
4
Neutrogena Oil-Free Eye Makeup Remover, 8 fl. oz | Gentle Cleanser for Sensitive Eyes, Dissolves Waterproof Mascara, Non-Greasy, Dermatologist & Ophthalmologist Tested
B07T9JV956
$9.97
4.7 (22.6K)
Neutrogena Oil-Free Eye Makeup Remover, 8 fl. oz | Gentle Cleanser for Sensitive Eyes, Dissolves Waterproof Mascara, Non-Greasy, Dermatologist & Ophthalmologist Tested
30,000 Units Sold/mo
5
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
B07TXJHYKB
$4.97
4.4 (82.7K)
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
30,000 Units Sold/mo▼ 33.3%
10
stila Stay All Day Waterproof Liquid Eye Liner, Micro Tip | Ultra-Fine Micro Tip Liquid Eyeliner for Precise Lines, Waterproof Smudge-Proof, Long-Lasting Satin Finish, Cruelty-Free
B0031NNE56
$24.00
4.5 (23.1K)
stila Stay All Day Waterproof Liquid Eye Liner, Micro Tip | Ultra-Fine Micro Tip Liquid Eyeliner for Precise Lines, Waterproof Smudge-Proof, Long-Lasting Satin Finish, Cruelty-Free
10,000 Units Sold/mo▼ 10.0%
View All 137 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the tarte mascara price landscape, we segmented all 137 tracked listings in Amazon's live "tarte mascara" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best tarte mascara price zone, absorbing 48% of the assortment (278 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the tarte mascara category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 48% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
48%
278 products

Top products in this price tier

#1
B00U2VQZDS
$9.97
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
30%
174 products
$0.00 ~ $10.00
Tier 3
20%
115 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Tarte mascara" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "tarte mascara" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-09 to 2026-08-15, the Amazon USweekly search volume for "tarte mascara" was approximately 16,015 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #8,972, climbing 1,055 positions from the previous week. Additionally, the top 3 products for this keyword capture 77.7% of the total click share and 65.1% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

tarte mascara

ASINSIGHT
Search Frequency Rank
8,972
1,055
Search Volume
16,015
9.1%
Top 3 Click Share
77.7%
Top 3 Conv. Share
65.1%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
16,015
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug

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