Best Selling Softener on Amazon
137
Products
USMarketplace
March 2026Reporting Period
Sales Volume of Top ASINs for 'softener' on AmazonMarch 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “softener” on Amazon.com in the United States, totaling 137 products. Under this keyword, the top-ranked ASIN recorded more than 60,000 orders in March.
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137
ASINs
1
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Title
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Sales Volume
60,000+
Price($)
12.97
Ratings
4.8
Reviews
33,467
2
Bounce Fabric Softener Sheets, Outdoor Fresh Scent, 240 Count
Title
Bounce Fabric Softener Sheets, Outdoor Fresh Scent, 240 Count
Sales Volume
60,000+
Price($)
9.97
Ratings
4.8
Reviews
112,467
3
Downy Unstopables In Wash Scent Booster Beads, Fresh Scent, 24 oz, Laundry Beads For Odor Protection, Downy Scent Booster Beads, Laundry Scent Boosters
Title
Downy Unstopables In Wash Scent Booster Beads, Fresh Scent, 24 oz, Laundry Beads For Odor Protection, Downy Scent Booster Beads, Laundry Scent Boosters
Sales Volume
60,000+
Price($)
15.94
Ratings
4.8
Reviews
125,074
4
Handy Laundry Wool Dryer Balls - Natural Fabric Softener, Reusable, Reduces Clothing Wrinkles and Saves Drying Time, Better Alternative to Plastic Balls and Liquid Softener (Pack of 6)
Title
Handy Laundry Wool Dryer Balls - Natural Fabric Softener, Reusable, Reduces Clothing Wrinkles and Saves Drying Time, Better Alternative to Plastic Balls and Liquid Softener (Pack of 6)
Sales Volume
30,000+
Price($)
12.99
Ratings
4.6
Reviews
92,595
5
Gain Super Fresh Blast Liquid Odor Defense Fabric Softener, 140 FL OZ 190 Load, Softening Laundry Conditioner for 2 in 1 Freshness plus Odor Protection
Title
Gain Super Fresh Blast Liquid Odor Defense Fabric Softener, 140 FL OZ 190 Load, Softening Laundry Conditioner for 2 in 1 Freshness plus Odor Protection
Sales Volume
20,000+
Price($)
12.99
Ratings
4.8
Reviews
6,856
6
Downy Soft, 2 in 1 Soft and Fresh Liquid Fabric Softener, Cool Cotton, 140 fl oz, 190 Loads, Fabric Conditioner Liquid provides softness and freshness for fabrics
Title
Downy Soft, 2 in 1 Soft and Fresh Liquid Fabric Softener, Cool Cotton, 140 fl oz, 190 Loads, Fabric Conditioner Liquid provides softness and freshness for fabrics
Sales Volume
20,000+
Price($)
12.97
Ratings
4.8
Reviews
31,995
7
Snuggle Fabric Softener Dryer Sheets, Blue Sparkle Cuddle-Up Fresh, 230 Ct, Long-Lasting Fresh & Clean Scent, Softens Fabric, Reduces Static, Fights Wrinkles, Helps Repel Lint & Pet Hair, HE Safe
Title
Snuggle Fabric Softener Dryer Sheets, Blue Sparkle Cuddle-Up Fresh, 230 Ct, Long-Lasting Fresh & Clean Scent, Softens Fabric, Reduces Static, Fights Wrinkles, Helps Repel Lint & Pet Hair, HE Safe
Sales Volume
20,000+
Price($)
8.79
Ratings
4.8
Reviews
56,990
8
Downy Fabric Softener Liquid, April Fresh Scent, 111 fl oz, 150 Loads
Title
Downy Fabric Softener Liquid, April Fresh Scent, 111 fl oz, 150 Loads
Sales Volume
10,000+
Price($)
10.97
Ratings
4.8
Reviews
33,489
9
Downy Infusions CALM Liquid Fabric Softener, Soothing Lavender And Vanilla Bean, 56 Fl Oz, Fabric Conditioner For Softness And Scent, Pack of 2
Title
Downy Infusions CALM Liquid Fabric Softener, Soothing Lavender And Vanilla Bean, 56 Fl Oz, Fabric Conditioner For Softness And Scent, Pack of 2
Sales Volume
10,000+
Price($)
19.98
Ratings
4.8
Reviews
63,555
10
Downy Ultra Soft Fabric Softener Liquid, Calm, Lavender and Vanilla Bean, 56 fl oz, 83 Loads
Title
Downy Ultra Soft Fabric Softener Liquid, Calm, Lavender and Vanilla Bean, 56 fl oz, 83 Loads
Sales Volume
10,000+
Price($)
9.97
Ratings
4.8
Reviews
63,555
Keyword Softener Weekly Search Volume Trend
1,350
38,514
Search Frequency Rank
During Mar 8–14, this keyword ranked 38,514 in Amazon's Brand Analytics(ABA) report, down 1,350 from the previous week. The most recent Weekly search volume was 5,602 (-2.54% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Softener Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "softener". In the price range of $10–$20, there are 443 ASINs, the highest proportion, accounting for 36.52%. Nearly 62.61% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 33.20% and a combined conversion rate of 29.18%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
20.20%
10-20
36.52%
20-50
32.07%
50-100
4.45%
100-200
1.32%
200-500
1.15%
500-1,000
2.56%
1,000-0
1.73%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
18.26%
4.3-4.7
62.61%
3.8-4.2
15.39%
3.3-3.7
2.35%
2.8-3.2
0.61%
0.0-2.7
0.78%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
22.32%
100-500
21.45%
500-1,000
8.98%
1,000-2,000
11.86%
2,000-5,000
13.34%
5,000-10,000
6.63%
10,000-0
15.43%
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Top3 Click Share
33.20%
Trend changes in the combined click share of the Top 3 ASINs for the keyword softener.
Top3 Conversion Share
29.18%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword softener.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0C8XBKZYGB0C8XBKZYG
19.59%
16.33%
B0CCK46S54B0CCK46S54
7.63%
6.96%
B0CCK41736B0CCK41736
5.98%
5.89%
Most Selling Products
Search Volume & Trends
Market Overview
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