Best Selling Soft Toilet Paper on Amazon
145
Products
USMarketplace
April 2026Reporting Period
Sales Volume of Top ASINs for 'soft toilet paper' on AmazonApril 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “soft toilet paper” on Amazon.com in the United States, totaling 145 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in April.
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145
ASINs
1
Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
Title
Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
Sales Volume
100,000+
Price($)
35.49
Ratings
4.8
Reviews
124,361
2
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
Title
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
Sales Volume
100,000+
Price($)
25.21
Ratings
4.4
Reviews
96,891
3
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue | 3X Thicker*, Ultra Soft
Title
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue | 3X Thicker*, Ultra Soft
Sales Volume
100,000+
Price($)
6.98
Ratings
4.8
Reviews
20,680
4
Amazon Basics 2-Ply Soft Toilet Paper, 6 Rolls, 350 Sheets per Roll, Equivalent to 37 Regular Rolls, Septic Safe
Title
Amazon Basics 2-Ply Soft Toilet Paper, 6 Rolls, 350 Sheets per Roll, Equivalent to 37 Regular Rolls, Septic Safe
Sales Volume
100,000+
Price($)
6.31
Ratings
4.4
Reviews
96,891
5
Cottonelle Ultra Clean Toilet Paper with Active CleaningRipples Texture, Strong Bath Tissue, 24 Family Mega Rolls = 132 Regular Rolls (4 Packs of 6)
Title
Cottonelle Ultra Clean Toilet Paper with Active CleaningRipples Texture, Strong Bath Tissue, 24 Family Mega Rolls = 132 Regular Rolls (4 Packs of 6)
Sales Volume
100,000+
Price($)
27.59
Ratings
4.8
Reviews
27,812
6
Charmin Ultra Soft Toilet Paper, 6 Mega Rolls = 24 Regular Rolls
Title
Charmin Ultra Soft Toilet Paper, 6 Mega Rolls = 24 Regular Rolls
Sales Volume
100,000+
Price($)
7.97
Ratings
4.8
Reviews
27,826
7
Angel Soft Toilet Paper, 18 Mega Rolls = 72 Regular Rolls, Soft and Strong Toilet Tissue
Title
Angel Soft Toilet Paper, 18 Mega Rolls = 72 Regular Rolls, Soft and Strong Toilet Tissue
Sales Volume
90,000+
Price($)
12.66
Ratings
4.7
Reviews
99,063
8
Charmin Ultra Strong Clean Touch Toilet Paper, 24 Family Mega Rolls = 120 Regular Rolls
Title
Charmin Ultra Strong Clean Touch Toilet Paper, 24 Family Mega Rolls = 120 Regular Rolls
Sales Volume
80,000+
Price($)
35.49
Ratings
4.8
Reviews
34,867
9
Quilted Northern Ultra Plush Toilet Paper, 24 Mega Rolls = 96 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue
Title
Quilted Northern Ultra Plush Toilet Paper, 24 Mega Rolls = 96 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue
Sales Volume
80,000+
Price($)
23.28
Ratings
4.8
Reviews
61,932
10
Presto! Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper, Septic-Safe, 24 Family Mega Rolls = 120 Regular Rolls, 308 Sheets, Unscented, Pack of 4
Title
Presto! Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper, Septic-Safe, 24 Family Mega Rolls = 120 Regular Rolls, 308 Sheets, Unscented, Pack of 4
Sales Volume
70,000+
Price($)
28.99
Ratings
4.6
Reviews
126,437
Keyword Soft Toilet Paper Weekly Search Volume Trend
23,473
125,725
Search Frequency Rank
During Apr 5–11, this keyword ranked 125,725 in Amazon's Brand Analytics(ABA) report, up 23,473 from the previous week. The most recent Weekly search volume was 1,525 (+19.61% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Soft Toilet Paper Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "soft toilet paper". In the price range of $20–$50, there are 158 ASINs, the highest proportion, accounting for 46.61%. Nearly 67.36% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 38.53% and a combined conversion rate of 32.26%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
17.11%
10-20
21.53%
20-50
46.61%
50-100
14.16%
100-200
0.59%
200-500
0.00%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
21.66%
4.3-4.7
67.36%
3.8-4.2
8.61%
3.3-3.7
1.78%
2.8-3.2
0.30%
0.0-2.7
0.30%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
16.62%
100-500
19.58%
500-1,000
7.42%
1,000-2,000
11.57%
2,000-5,000
10.09%
5,000-10,000
7.42%
10,000-0
27.30%
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Top3 Click Share
38.53%
Trend changes in the combined click share of the Top 3 ASINs for the keyword soft toilet paper.
Top3 Conversion Share
32.26%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword soft toilet paper.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0FLFR269FB0FLFR269F
16.54%
15.05%
B0CGWF2BRFB0CGWF2BRF
14.40%
9.32%
B0BB3JGBH5B0BB3JGBH5
7.59%
7.89%
Most Selling Products
Search Volume & Trends
Market Overview
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