Best Selling Soaps on Amazon
708
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'soaps' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “soaps” on Amazon.com in the United States, totaling 708 products. Under this keyword, the top-ranked ASIN recorded more than 80,000 orders in January.
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708
ASINs
1
Dawn EZ-Squeeze Ultra Dish Soap, Dishwashing Liquid, Original, Dish Soap Refill, 22 fl oz
Title
Dawn EZ-Squeeze Ultra Dish Soap, Dishwashing Liquid, Original, Dish Soap Refill, 22 fl oz
Sales Volume
80,000+
Price($)
3.94
Ratings
4.8
Reviews
18,913
2
Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz
Title
Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz
Sales Volume
70,000+
Price($)
9.28
Ratings
4.8
Reviews
81,358
3
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser, Oil Free Face Wash for Women & Men with Niacinamide + Ceramides, Pore Cleanser Safe For Sensitive Skin, Won’t Dry Out Skin, Soap Free
Title
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser, Oil Free Face Wash for Women & Men with Niacinamide + Ceramides, Pore Cleanser Safe For Sensitive Skin, Won’t Dry Out Skin, Soap Free
Sales Volume
70,000+
Price($)
17.99
Ratings
4.7
Reviews
46,177
4
Dawn Platinum Powerwash Dish Spray, Dish Soap Liquid, Fresh Scent Bundle, 1 Spray (16oz) + 3 Refills (16oz each)(Pack of 4)
Title
Dawn Platinum Powerwash Dish Spray, Dish Soap Liquid, Fresh Scent Bundle, 1 Spray (16oz) + 3 Refills (16oz each)(Pack of 4)
Sales Volume
60,000+
Price($)
16.88
Ratings
4.8
Reviews
133,174
5
Dove Body Wash with Pump Sensitive Skin For 24hr Lotion-Soft Skin Moisturizing Skin Cleanser Gentle Hypoallergenic Formula with No Sulfates No Parabens 30.6 oz
Title
Dove Body Wash with Pump Sensitive Skin For 24hr Lotion-Soft Skin Moisturizing Skin Cleanser Gentle Hypoallergenic Formula with No Sulfates No Parabens 30.6 oz
Sales Volume
50,000+
Price($)
10.97
Ratings
4.8
Reviews
40,096
6
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
Title
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
Sales Volume
40,000+
Price($)
12.97
Ratings
4.8
Reviews
6,751
7
VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C, Retinol, Collagen, Turmeric - Original Japanese Complex Infused with Hyaluronic Acid, Vitamin E, Shea Butter, Castile Olive Oil (2 Pack)
Title
VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C, Retinol, Collagen, Turmeric - Original Japanese Complex Infused with Hyaluronic Acid, Vitamin E, Shea Butter, Castile Olive Oil (2 Pack)
Sales Volume
40,000+
Price($)
11.99
Ratings
4.2
Reviews
62,736
8
MRS. MEYER'S CLEAN DAY Liquid Hand Soap Refill, Rainwater, 33 OZ
Title
MRS. MEYER'S CLEAN DAY Liquid Hand Soap Refill, Rainwater, 33 OZ
Sales Volume
40,000+
Price($)
6.66
Ratings
4.7
Reviews
192,756
9
MRS. MEYER'S CLEAN DAY Liquid Hand Soap Refill, Cruelty Free, Lavender Scent, 33 Fl Oz (Pack of 1)
Title
MRS. MEYER'S CLEAN DAY Liquid Hand Soap Refill, Cruelty Free, Lavender Scent, 33 Fl Oz (Pack of 1)
Sales Volume
40,000+
Price($)
8.68
Ratings
4.7
Reviews
192,756
10
Dove Beauty Bar Soap Sensitive, 6 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
Title
Dove Beauty Bar Soap Sensitive, 6 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
Sales Volume
30,000+
Price($)
11.00
Ratings
4.8
Reviews
3,576
Keyword Soaps Weekly Search Volume Trend
99,361
291,437
Search Frequency Rank
During Dec 28–3, this keyword ranked 291,437 in Amazon's Brand Analytics(ABA) report, down 99,361 from the previous week. The most recent Weekly search volume was 637 (-35.00% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Soaps Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "soaps". In the price range of $10–$20, there are 288 ASINs, the highest proportion, accounting for 40.97%. Nearly 74.46% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 14.23% and a combined conversion rate of 14.28%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
26.03%
10-20
40.97%
20-50
29.73%
50-100
2.70%
100-200
0.43%
200-500
0.14%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
17.93%
4.3-4.7
74.46%
3.8-4.2
6.46%
3.3-3.7
1.15%
2.8-3.2
0.00%
0.0-2.7
0.00%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
12.77%
100-500
14.63%
500-1,000
10.62%
1,000-2,000
11.91%
2,000-5,000
16.50%
5,000-10,000
10.19%
10,000-0
23.39%
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Top3 Click Share
14.23%
Trend changes in the combined click share of the Top 3 ASINs for the keyword soaps.
Top3 Conversion Share
14.28%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword soaps.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B00I69SEK0B00I69SEK0
5.28%
2.04%
B0779BY2S1B0779BY2S1
4.88%
8.16%
B07CMFDSGKB07CMFDSGK
4.07%
4.08%
Most Selling Products
Search Volume & Trends
Market Overview
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