Best Selling Skin Serum: See Top Product Rankings by Sales Volume & Market Trends

June 2026
133 Products Tracked

Looking for the most popular skin serum products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "skin serum." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01MDTVZTZ currently leads the skin serum market with 100K monthly sales, followed closely by B01MYEZPC8 with 100K monthly sales and B071914GGL with 100K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
1
B01MDTVZTZ
$6.00·
4.7
Units/sold100K
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
2
B01MYEZPC8
$9.90·
4.7
Units/sold100K
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
3
B071914GGL
$13.50·
4.7
Units/sold100K

Top Selling Skin Serum

As of June 2026, we analyzed 133 tracked products in Amazon's "skin serum" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 60,000 and 100,000 monthly sales. B01MDTVZTZ leads the skin serum market with an estimated 100,000 monthly sales.

133Products Tracked
80,000Top 10 Avg. Sales
$14.59Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
#1
B01MDTVZTZ

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin

100,000
Units Sold/mo
$6.00
Price
4.7
Rating
57.6K
Reviews
2
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
B01MYEZPC8
$9.90
4.7 (36.7K)
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100,000 Units Sold/mo
3
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
B071914GGL
$13.50
4.7 (52.9K)
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100,000 Units Sold/mo
4
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
B00365DABC
$14.92
4.7 (61.9K)
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
80,000 Units Sold/mo
5
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
B0D8W1YVBX
$15.99
4.3 (13.2K)
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
80,000 Units Sold/mo
10
celimax The Vita A Retinal Shot Tightening Booster | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid for Anti-Aging, Pore Minimizer, Wrinkles & Fine Lines, Firmer Skin, 15ml, Korean Skin Care Gift
B0DK4Y2YP3
$19.10
4.5 (15.9K)
celimax The Vita A Retinal Shot Tightening Booster | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid for Anti-Aging, Pore Minimizer, Wrinkles & Fine Lines, Firmer Skin, 15ml, Korean Skin Care Gift
60,000 Units Sold/mo
View All 133 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the skin serum price landscape, we segmented all 133 tracked listings in Amazon's live "skin serum" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best skin serum price zone, absorbing 44% of the assortment (142 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the skin serum category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 44% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
44%
142 products

Top products in this price tier

#1
B01MDTVZTZ
$6.00
100k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
39%
124 products
$50.00 ~ $100.00
Tier 3
7%
22 products
$0.00 ~ $10.00
6%
Unlock to view all price tier distributions and their ASIN sales contributions

"Skin serum" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "skin serum" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-05-31 to 2026-06-06, the Amazon USweekly search volume for "skin serum" was approximately 499 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #369,032, climbing 7,085 positions from the previous week. Additionally, the top 3 products for this keyword capture 27.4% of the total click share and 19.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

skin serum

ASINSIGHT
Search Frequency Rank
369,032
7,085
Search Volume
499
2.0%
Top 3 Click Share
27.4%
Top 3 Conv. Share
19.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
499
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMay
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