Best Selling Serum The Ordinary: See Top Product Rankings by Sales Volume & Market Trends

August 2026
131 Products Tracked

Looking for the most popular serum the ordinary products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "serum the ordinary." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01MDTVZTZ currently leads the serum the ordinary market with 100K monthly sales, followed closely by B01MYEZPC8 with 100K monthly sales and B071914GGL with 100K monthly sales. Meanwhile, ASIN B0GCC2JV65 stands out as the fastest-growing product, achieving an impressive 33.3% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
1
B01MDTVZTZ
$6.00·
4.7
Units/sold100K
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
2
B01MYEZPC8
$9.90·
4.7
Units/sold100K
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
3
B071914GGL
$13.50·
4.7
Units/sold100K

Top Selling Serum The Ordinary

As of August 2026, we analyzed 131 tracked products in Amazon's "serum the ordinary" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 30,000 and 100,000 monthly sales. B01MDTVZTZ leads the serum the ordinary market with an estimated 100,000 monthly sales.

131Products Tracked
67,000Top 10 Avg. Sales
$13.67Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
#1
B01MDTVZTZ

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin

100,000
Units Sold/mo
$6.00
Price
4.7
Rating
63.5K
Reviews
2
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
B01MYEZPC8
$9.90
4.7 (39.9K)
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100,000 Units Sold/mo
3
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
B071914GGL
$13.50
4.7 (61K)
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100,000 Units Sold/mo
4
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
B06WD5J8KY
$12.20
4.5 (8.7K)
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
90,000 Units Sold/mo
5
The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
B0C3PCJ6SD
$6.70
4.7 (12.7K)
The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
70,000 Units Sold/mo
10
COSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
B00PBX3L7K
$18.50
4.6 (106.2K)
COSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
30,000 Units Sold/mo▼ 60.0%
View All 131 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the serum the ordinary price landscape, we segmented all 131 tracked listings in Amazon's live "serum the ordinary" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best serum the ordinary price zone, absorbing 35% of the assortment (116 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the serum the ordinary category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 35% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
35%
116 products

Top products in this price tier

#1
B01MDTVZTZ
$6.00
100k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
35%
115 products
$0.00 ~ $10.00
Tier 3
16%
53 products
$50.00 ~ $100.00
7%
Unlock to view all price tier distributions and their ASIN sales contributions

"Serum the ordinary" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "serum the ordinary" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-09 to 2026-08-15, the Amazon USweekly search volume for "serum the ordinary" was approximately 166 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #1,047,084, dropping 284,085 positions from the previous week. Additionally, the top 3 products for this keyword capture 59.1% of the total click share and 50% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

serum the ordinary

ASINSIGHT
Search Frequency Rank
1,047,084
284,085
Search Volume
166
29.1%
Top 3 Click Share
59.1%
Top 3 Conv. Share
50%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
166
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug

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