Best Selling Serum Niacinamide The Ordinary: See Top Product Rankings by Sales Volume & Market Trends

July 2026
129 Products Tracked

Looking for the most popular serum niacinamide the ordinary products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "serum niacinamide the ordinary." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01MDTVZTZ currently leads the serum niacinamide the ordinary market with 100K monthly sales, followed closely by B01MYEZPC8 with 100K monthly sales and B071914GGL with 100K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
1
B01MDTVZTZ
$6.00·
4.7
Units/sold100K
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
2
B01MYEZPC8
$9.90·
4.7
Units/sold100K
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
3
B071914GGL
$13.50·
4.7
Units/sold100K
🚀Fastest Growing
by MoM sales growth
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
#1
B01MDTVZTZ
$6.00·
4.7
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Units/sold
100K66.7%
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
#2
B0D8W1YVBX
$23.99·
4.3
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
Units/sold
100K66.7%

Top Selling Serum Niacinamide The Ordinary

As of July 2026, we analyzed 129 tracked products in Amazon's "serum niacinamide the ordinary" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 30,000 and 100,000 monthly sales. B01MDTVZTZ leads the serum niacinamide the ordinary market with an estimated 100,000 monthly sales, up 66.7% from the previous month.

129Products Tracked
83,000Top 10 Avg. Sales
$18.31Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
#1
B01MDTVZTZ

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin

100,000
▲ 66.7%
Units Sold/mo
$6.00
Price
4.7
Rating
59.9K
Reviews
2
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
B01MYEZPC8
$9.90
4.7 (38K)
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100,000 Units Sold/mo▲ 42.9%
3
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
B071914GGL
$13.50
4.7 (55.9K)
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100,000 Units Sold/mo▲ 42.9%
4
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
B0D8W1YVBX
$23.99
4.3 (14.7K)
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
100,000 Units Sold/mo▲ 66.7%
5
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare, 1.01 fl oz.
B0DG1DQ2S7
$22.00
4.5 (5.1K)
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare, 1.01 fl oz.
100,000 Units Sold/mo▲ 2.3%
10
Hyalu B5 Suractivated Hyaluronic Acid Serum for Face, Vitamin B5 + Hyaluronic Acid + Glycerin
B075VX4QVM
$39.97
4.6 (32.1K)
Hyalu B5 Suractivated Hyaluronic Acid Serum for Face, Vitamin B5 + Hyaluronic Acid + Glycerin
30,000 Units Sold/mo▲ 3.0%
View All 129 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the serum niacinamide the ordinary price landscape, we segmented all 129 tracked listings in Amazon's live "serum niacinamide the ordinary" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best serum niacinamide the ordinary price zone, absorbing 38% of the assortment (156 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the serum niacinamide the ordinary category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 38% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
38%
156 products

Top products in this price tier

#1
B01MDTVZTZ
$6.00
100k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
38%
154 products
$0.00 ~ $10.00
Tier 3
16%
65 products
$50.00 ~ $100.00
5%
Unlock to view all price tier distributions and their ASIN sales contributions

"Serum niacinamide the ordinary" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "serum niacinamide the ordinary" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-28 to 2026-07-04, the Amazon USweekly search volume for "serum niacinamide the ordinary" was approximately 102 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #1,594,067, dropping 389,581 positions from the previous week. Additionally, the top 3 products for this keyword capture 79.1% of the total click share and 66.7% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

serum niacinamide the ordinary

ASINSIGHT
Search Frequency Rank
1,594,067
389,581
Search Volume
102
28.2%
Top 3 Click Share
79.1%
Top 3 Conv. Share
66.7%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
102
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

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