Best Selling Sensitive Toothpaste: See Top Product Rankings by Sales Volume & Market Trends

June 2026
136 Products Tracked

Looking for the most popular sensitive toothpaste products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "sensitive toothpaste." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B005PLQIQ4 currently leads the sensitive toothpaste market with 100K monthly sales, followed closely by B083JHCCV2 with 80K monthly sales and B0BSRFKKZJ with 80K monthly sales. Meanwhile, ASIN B01BNHREXE stands out as the fastest-growing product, achieving an impressive 2.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
Crest Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
1
B005PLQIQ4
$8.99·
4.8
Units/sold100K
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk
2
B083JHCCV2
$11.62·
4.5
Units/sold80K
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk
3
B0BSRFKKZJ
$11.62·
4.5
Units/sold80K

Top Selling Sensitive Toothpaste

As of June 2026, we analyzed 136 tracked products in Amazon's "sensitive toothpaste" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 30,000 and 100,000 monthly sales. B005PLQIQ4 leads the sensitive toothpaste market with an estimated 100,000 monthly sales, down 40.0% from the previous month.

136Products Tracked
55,000Top 10 Avg. Sales
$13.90Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Crest Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
#1
B005PLQIQ4

Crest Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

100,000
▼ 40.0%
Units Sold/mo
$8.99
Price
4.8
Rating
51.9K
Reviews
2
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk
B083JHCCV2
$11.62
4.5 (57.9K)
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk
80,000 Units Sold/mo▼ 50.0%
3
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk
B0BSRFKKZJ
$11.62
4.5 (57.9K)
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk
80,000 Units Sold/mo▼ 28.6%
4
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
B07C1ZQ5ZY
$13.37
4.8 (48K)
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
60,000 Units Sold/mo▼ 40.0%
5
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)
B01BNHREXE
$6.72
4.7 (36.2K)
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)
50,000 Units Sold/mo▲ 2.0%
10
SENSODYNE PRONAMEL Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection, Whitening Toothpaste to Strengthen Enamel, Arctic Breeze - 3.4 Ounces x 4
B095Z5WQWM
$23.17
4.8 (10.9K)
SENSODYNE PRONAMEL Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection, Whitening Toothpaste to Strengthen Enamel, Arctic Breeze - 3.4 Ounces x 4
30,000 Units Sold/mo
View All 136 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the sensitive toothpaste price landscape, we segmented all 136 tracked listings in Amazon's live "sensitive toothpaste" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best sensitive toothpaste price zone, absorbing 46% of the assortment (240 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the sensitive toothpaste category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 46% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
46%
240 products

Top products in this price tier

#1
B005PLQIQ4
$8.99
100k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
34%
176 products
$20.00 ~ $50.00
Tier 3
19%
99 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Sensitive toothpaste" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "sensitive toothpaste" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-05-31 to 2026-06-06, the Amazon USweekly search volume for "sensitive toothpaste" was approximately 8,559 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #20,935, dropping 556 positions from the previous week. Additionally, the top 3 products for this keyword capture 31.4% of the total click share and 27.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

sensitive toothpaste

ASINSIGHT
Search Frequency Rank
20,935
556
Search Volume
8,559
1.9%
Top 3 Click Share
31.4%
Top 3 Conv. Share
27.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
8,559
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMay
Multi-Dimensional Data

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