Best Selling Self Tanning Lotion on Amazon
126
Products
USMarketplace
March 2026Reporting Period
Sales Volume of Top ASINs for 'self tanning lotion' on AmazonMarch 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “self tanning lotion” on Amazon.com in the United States, totaling 126 products. Under this keyword, the top-ranked ASIN recorded more than 30,000 orders in March.
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126
ASINs
1
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark
Title
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark
Sales Volume
30,000+
Price($)
35.99
Ratings
4.3
Reviews
25,676
2
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz
Title
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz
Sales Volume
20,000+
Price($)
10.47
Ratings
4.5
Reviews
40,352
3
Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
Title
Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
Sales Volume
20,000+
Price($)
10.47
Ratings
4.5
Reviews
40,370
4
Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan, Fair to Medium
Title
Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan, Fair to Medium
Sales Volume
10,000+
Price($)
35.99
Ratings
4.3
Reviews
25,690
5
St.Tropez Self Tan Express Mousse, Fast Acting Fake Tan, Develops in 1-3 Hours, Streak-Free Finish, Vegan, Natural & Cruelty Free, 6.7 Fl Oz
Title
St.Tropez Self Tan Express Mousse, Fast Acting Fake Tan, Develops in 1-3 Hours, Streak-Free Finish, Vegan, Natural & Cruelty Free, 6.7 Fl Oz
Sales Volume
10,000+
Price($)
46.00
Ratings
4.4
Reviews
15,325
6
Bondi Sands Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan
Title
Bondi Sands Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan
Sales Volume
10,000+
Price($)
26.99
Ratings
4.5
Reviews
40,613
7
Self Tanning Drops - USA Made with Natural & Organic Ingredients, Medium Face Tanning Drops to Add to Lotion, Moisturizing Bronzing Tanner for Face & Body, Toxin Free Tanner for Fake Tan
Title
Self Tanning Drops - USA Made with Natural & Organic Ingredients, Medium Face Tanning Drops to Add to Lotion, Moisturizing Bronzing Tanner for Face & Body, Toxin Free Tanner for Fake Tan
Sales Volume
10,000+
Price($)
32.00
Ratings
4.2
Reviews
5,928
8
Australian Gold Rapid Tanning Intensifier Lotion, 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
Title
Australian Gold Rapid Tanning Intensifier Lotion, 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
Sales Volume
10,000+
Price($)
5.94
Ratings
4.6
Reviews
17,199
9
Jergens Natural Glow Hydra Gel Moisturizer, Hyaluronic Acid Tanning Lotion, Hydrating Tanning Gel, Fragrance-Free Self Tanner, Fair to Medium Skin Tones, 8.3 Fl Oz
Title
Jergens Natural Glow Hydra Gel Moisturizer, Hyaluronic Acid Tanning Lotion, Hydrating Tanning Gel, Fragrance-Free Self Tanner, Fair to Medium Skin Tones, 8.3 Fl Oz
Sales Volume
8,000+
Price($)
13.47
Ratings
4.6
Reviews
240
10
Coco & Eve Self Tanner Mousse Kit - (Medium) All Natural Sunless Instant Self Tanning with Bronzer & Mitt Applicator | Sunny Honey Bali Bronzing Kit
Title
Coco & Eve Self Tanner Mousse Kit - (Medium) All Natural Sunless Instant Self Tanning with Bronzer & Mitt Applicator | Sunny Honey Bali Bronzing Kit
Sales Volume
8,000+
Price($)
41.00
Ratings
4.4
Reviews
9,733
Keyword Self Tanning Lotion Weekly Search Volume Trend
1,381
11,551
Search Frequency Rank
During Mar 8–14, this keyword ranked 11,551 in Amazon's Brand Analytics(ABA) report, down 1,381 from the previous week. The most recent Weekly search volume was 13,165 (-9.31% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Self Tanning Lotion Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "self tanning lotion". In the price range of $20–$50, there are 521 ASINs, the highest proportion, accounting for 48.51%. Nearly 56.17% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 37.09% and a combined conversion rate of 26.42%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
16.29%
10-20
24.12%
20-50
48.51%
50-100
9.12%
100-200
1.68%
200-500
0.19%
500-1,000
0.09%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
7.70%
4.3-4.7
56.17%
3.8-4.2
29.81%
3.3-3.7
4.64%
2.8-3.2
0.79%
0.0-2.7
0.89%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
28.39%
100-500
20.08%
500-1,000
11.28%
1,000-2,000
11.37%
2,000-5,000
11.77%
5,000-10,000
8.31%
10,000-0
8.80%
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Top3 Click Share
37.09%
Trend changes in the combined click share of the Top 3 ASINs for the keyword self tanning lotion.
Top3 Conversion Share
26.42%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword self tanning lotion.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B00L2PB3BWB00L2PB3BW
14.03%
8.92%
B001UTK76CB001UTK76C
12.71%
12.45%
B09J1LZCWHB09J1LZCWH
10.35%
5.05%
Most Selling Products
Search Volume & Trends
Market Overview
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