Best Selling Rolled Oats: See Top Product Rankings by Sales Volume & Market Trends

July 2026
128 Products Tracked

Looking for the most popular rolled oats products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "rolled oats." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01KV4H51G currently leads the rolled oats market with 10K monthly sales, followed closely by B07NSRHMPR with 10K monthly sales and B07NSRM5G3 with 10K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Quaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
1
B01KV4H51G
$16.88·
4.8
Units/sold10K
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
2
B07NSRHMPR
$4.29·
4.6
Units/sold10K
365 by Whole Foods Market, Organic Old-Fashioned Rolled Oats, 42 Ounce
3
B07NSRM5G3
$7.49·
4.5
Units/sold10K
🚀Fastest Growing
by MoM sales growth
Quaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
#1
B01KV4H51G
$16.88·
4.8
Quaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
Units/sold
10K100.0%
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
#2
B07NSRHMPR
$4.29·
4.6
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
Units/sold
10K100.0%

Top Selling Rolled Oats

As of July 2026, we analyzed 128 tracked products in Amazon's "rolled oats" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 10,000 monthly sales. B01KV4H51G leads the rolled oats market with an estimated 10,000 monthly sales, up 100.0% from the previous month.

128Products Tracked
7,500Top 10 Avg. Sales
$9.70Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Quaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
#1
B01KV4H51G

Quaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)

10,000
▲ 100.0%
Units Sold/mo
$16.88
Price
4.8
Rating
11.2K
Reviews
2
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
B07NSRHMPR
$4.29
4.6 (7K)
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
10,000 Units Sold/mo▲ 100.0%
3
365 by Whole Foods Market, Organic Old-Fashioned Rolled Oats, 42 Ounce
B07NSRM5G3
$7.49
4.5 (13.2K)
365 by Whole Foods Market, Organic Old-Fashioned Rolled Oats, 42 Ounce
10,000 Units Sold/mo
4
Bob's Red Mill Gluten Free Organic Old Fashioned Rolled Oats, 32oz (Pack of 1) - Gluten Free, Organic, Non GMO, Whole Grain, Vegan, Kosher
B07BRXFXCR
$8.39
4.8 (3.7K)
Bob's Red Mill Gluten Free Organic Old Fashioned Rolled Oats, 32oz (Pack of 1) - Gluten Free, Organic, Non GMO, Whole Grain, Vegan, Kosher
8,000 Units Sold/mo▲ 80.0%
5
Bob's Red Mill Steel Cut Oats, 24oz (Pack of 4) - Non GMO, Whole Grain, Vegan, Kosher
B07DD38RVC
$10.63
4.8 (6.1K)
Bob's Red Mill Steel Cut Oats, 24oz (Pack of 4) - Non GMO, Whole Grain, Vegan, Kosher
8,000 Units Sold/mo▲ 100.0%
10
Bob's Red Mill Organic Old Fashioned Rolled Oats, 32oz (Pack of 4) - Organic, Non GMO, Whole Grain, Vegan, Kosher
B07VCM66N6
$25.12
4.8 (4.4K)
Bob's Red Mill Organic Old Fashioned Rolled Oats, 32oz (Pack of 4) - Organic, Non GMO, Whole Grain, Vegan, Kosher
5,000 Units Sold/mo▲ 66.7%
View All 128 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the rolled oats price landscape, we segmented all 128 tracked listings in Amazon's live "rolled oats" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best rolled oats price zone, absorbing 45% of the assortment (258 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the rolled oats category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 45% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
45%
258 products

Top products in this price tier

#1
B01KV4H51G
$16.88
10k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
24%
136 products
$0.00 ~ $10.00
Tier 3
20%
117 products
$50.00 ~ $100.00
10%
Unlock to view all price tier distributions and their ASIN sales contributions

"Rolled oats" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "rolled oats" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-05 to 2026-07-11, the Amazon USweekly search volume for "rolled oats" was approximately 17,354 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #8,114, climbing 2,065 positions from the previous week. Additionally, the top 3 products for this keyword capture 34.4% of the total click share and 30.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

rolled oats

ASINSIGHT
Search Frequency Rank
8,114
2,065
Search Volume
17,354
19.6%
Top 3 Click Share
34.4%
Top 3 Conv. Share
30.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
17,354
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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