Best Selling Retractable Eyeliner: See Top Product Rankings by Sales Volume & Market Trends

August 2026
135 Products Tracked

Looking for the most popular retractable eyeliner products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "retractable eyeliner." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B074Y8LM6T currently leads the retractable eyeliner market with 30K monthly sales, followed closely by B07MWSXPT1 with 30K monthly sales and B000H3I2JG with 20K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
1
B074Y8LM6T
$9.97·
4.5
Units/sold30K
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
2
B07MWSXPT1
$5.00·
4.4
Units/sold30K
REVLON ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
3
B000H3I2JG
$7.49·
4.5
Units/sold20K

Top Selling Retractable Eyeliner

As of August 2026, we analyzed 135 tracked products in Amazon's "retractable eyeliner" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 30,000 monthly sales. B074Y8LM6T leads the retractable eyeliner market with an estimated 30,000 monthly sales, down 25.0% from the previous month.

135Products Tracked
19,000Top 10 Avg. Sales
$7.76Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T

NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula

30,000
▼ 25.0%
Units Sold/mo
$9.97
Price
4.5
Rating
107.2K
Reviews
2
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
B07MWSXPT1
$5.00
4.4 (35K)
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
30,000 Units Sold/mo
3
REVLON ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
B000H3I2JG
$7.49
4.5 (52.9K)
REVLON ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20,000 Units Sold/mo▼ 33.3%
4
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
B00WAJAKOU
$3.00
4.6 (71.3K)
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20,000 Units Sold/mo
5
Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
B01J1A3TFW
$11.38
4.5 (52.9K)
Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20,000 Units Sold/mo▼ 33.3%
10
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
B00WZRJSPY
$11.49
4.5 (72.3K)
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
10,000 Units Sold/mo
View All 135 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the retractable eyeliner price landscape, we segmented all 135 tracked listings in Amazon's live "retractable eyeliner" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best retractable eyeliner price zone, absorbing 59% of the assortment (215 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the retractable eyeliner category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 59% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
59%
215 products

Top products in this price tier

#1
B074Y8LM6T
$9.97
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
26%
94 products
$10.00 ~ $20.00
Tier 3
15%
56 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Retractable eyeliner" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "retractable eyeliner" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-02 to 2026-08-08, the Amazon USweekly search volume for "retractable eyeliner" was approximately 360 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #505,464, dropping 30,485 positions from the previous week. Additionally, the top 3 products for this keyword capture 34.8% of the total click share and 18.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

retractable eyeliner

ASINSIGHT
Search Frequency Rank
505,464
30,485
Search Volume
360
6.3%
Top 3 Click Share
34.8%
Top 3 Conv. Share
18.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
360
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug
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