Best Selling Purple Hair Color: See Top Product Rankings by Sales Volume & Market Trends

June 2026
142 Products Tracked

Looking for the most popular purple hair color products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "purple hair color." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00FZSB0Y2 currently leads the purple hair color market with 10K monthly sales, followed closely by B06VSZ69LL with 10K monthly sales and B07P7L1HFN with 10K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan
1
B00FZSB0Y2
$22.00·
4.5
Units/sold10K
Matrix Brass Off Toning Blue Shampoo - Refreshes and Neutralizes Brassy Tones, For Color Treated Hair, Lightened Brunettes or Dark Blondes
2
B06VSZ69LL
$22.00·
4.4
Units/sold10K
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
3
B07P7L1HFN
$9.97·
4.5
Units/sold10K

Top Selling Purple Hair Color

As of June 2026, we analyzed 142 tracked products in Amazon's "purple hair color" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 7,000 and 10,000 monthly sales. B00FZSB0Y2 leads the purple hair color market with an estimated 10,000 monthly sales, down 28.6% from the previous month.

142Products Tracked
9,100Top 10 Avg. Sales
$15.02Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan
#1
B00FZSB0Y2

Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan

10,000
▼ 28.6%
Units Sold/mo
$22.00
Price
4.5
Rating
47.2K
Reviews
2
Matrix Brass Off Toning Blue Shampoo - Refreshes and Neutralizes Brassy Tones, For Color Treated Hair, Lightened Brunettes or Dark Blondes
B06VSZ69LL
$22.00
4.4 (33.7K)
Matrix Brass Off Toning Blue Shampoo - Refreshes and Neutralizes Brassy Tones, For Color Treated Hair, Lightened Brunettes or Dark Blondes
10,000 Units Sold/mo▼ 30.0%
3
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
B07P7L1HFN
$9.97
4.5 (28.7K)
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
10,000 Units Sold/mo▼ 10.0%
4
Clairol Professional Shimmer Lights Purple Shampoo| Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
B082B5GPTV
$7.99
4.6 (18.4K)
Clairol Professional Shimmer Lights Purple Shampoo| Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
10,000 Units Sold/mo▼ 40.0%
5
L'Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
B0842YD1CX
$17.95
4.5 (33.2K)
L'Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
10,000 Units Sold/mo▼ 40.0%
10
Schwarzkopf Color Ultime 1.4 Sapphire Black Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures
B01829EORK
$9.99
4.5 (6.8K)
Schwarzkopf Color Ultime 1.4 Sapphire Black Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures
7,000 Units Sold/mo▼ 33.3%
View All 142 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the purple hair color price landscape, we segmented all 142 tracked listings in Amazon's live "purple hair color" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best purple hair color price zone, absorbing 36% of the assortment (128 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the purple hair color category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 36% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
36%
128 products

Top products in this price tier

#1
B00FZSB0Y2
$22.00
10k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
32%
114 products
$0.00 ~ $10.00
Tier 3
31%
111 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Purple hair color" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "purple hair color" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-07 to 2026-06-13, the Amazon USweekly search volume for "purple hair color" was approximately 326 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #556,068, dropping 45,723 positions from the previous week. Additionally, the top 3 products for this keyword capture 28.9% of the total click share and 32.1% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

purple hair color

ASINSIGHT
Search Frequency Rank
556,068
45,723
Search Volume
326
8.4%
Top 3 Click Share
28.9%
Top 3 Conv. Share
32.1%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
326
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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