Best Selling Protein Powder: See Top Product Rankings by Sales Volume & Market Trends

July 2026
191 Products Tracked

Looking for the most popular protein powder products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "protein powder." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09RQBHRCT currently leads the protein powder market with 80K monthly sales, followed closely by B00J074W7Q with 70K monthly sales and B00J074W94 with 50K monthly sales. Meanwhile, ASIN B07L48J4HW stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Vital Proteins Collagen Peptides Powder - Supports Hair, Nail, Skin, Bone & Joint Health, Unflavored, Collagen Protein 9.33 OZ
1
B09RQBHRCT
$18.65·
4.6
Units/sold80K
Orgain Organic Vegan Protein Powder, Vanilla Bean - 21g Plant Protein, 6g Prebiotic Fiber, No Lactose Ingredients, No Added Sugar, Non-GMO, for Shakes & Smoothies, 2.03 lb (Packaging May Vary)
2
B00J074W7Q
$29.59·
4.5
Units/sold70K
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
3
B00J074W94
$29.59·
4.5
Units/sold50K
🚀Fastest Growing
by MoM sales growth
Wholesome Wellness Premium Multi Collagen Peptides Protein Powder for Women and Men, 5 Types of Hydrolyzed Collagen, Grass-Fed, Non-GMO & Unflavored, Pure Protein for Youthful Skin & Joint Recovery
#1
B07L48J4HW
$30.49·
4.5
Wholesome Wellness Premium Multi Collagen Peptides Protein Powder for Women and Men, 5 Types of Hydrolyzed Collagen, Grass-Fed, Non-GMO & Unflavored, Pure Protein for Youthful Skin & Joint Recovery
Units/sold
20K100.0%
Vital Proteins Collagen Peptides Powder - Supports Hair, Nail, Skin, Bone & Joint Health, Unflavored, Collagen Protein 9.33 OZ
#2
B09RQBHRCT
$18.65·
4.6
Vital Proteins Collagen Peptides Powder - Supports Hair, Nail, Skin, Bone & Joint Health, Unflavored, Collagen Protein 9.33 OZ
Units/sold
80K80.0%

Top Selling Protein Powder

As of July 2026, we analyzed 191 tracked products in Amazon's "protein powder" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 20,000 and 80,000 monthly sales. B09RQBHRCT leads the protein powder market with an estimated 80,000 monthly sales, up 80.0% from the previous month.

191Products Tracked
37,000Top 10 Avg. Sales
$41.40Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
Vital Proteins Collagen Peptides Powder - Supports Hair, Nail, Skin, Bone & Joint Health, Unflavored, Collagen Protein 9.33 OZ
#1
B09RQBHRCT

Vital Proteins Collagen Peptides Powder - Supports Hair, Nail, Skin, Bone & Joint Health, Unflavored, Collagen Protein 9.33 OZ

80,000
▲ 80.0%
Units Sold/mo
$18.65
Price
4.6
Rating
68K
Reviews
2
Orgain Organic Vegan Protein Powder, Vanilla Bean - 21g Plant Protein, 6g Prebiotic Fiber, No Lactose Ingredients, No Added Sugar, Non-GMO, for Shakes & Smoothies, 2.03 lb (Packaging May Vary)
B00J074W7Q
$29.59
4.5 (61.9K)
Orgain Organic Vegan Protein Powder, Vanilla Bean - 21g Plant Protein, 6g Prebiotic Fiber, No Lactose Ingredients, No Added Sugar, Non-GMO, for Shakes & Smoothies, 2.03 lb (Packaging May Vary)
70,000 Units Sold/mo▲ 1.3%
3
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
B00J074W94
$29.59
4.5 (64.8K)
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
50,000 Units Sold/mo▲ 1.5%
4
Sports Research Collagen Peptides - Hydrolyzed Type 1 & 3 Collagen Powder Protein Supplement for Healthy Skin, Nails, & Joints - Easy Mixing Vital Nutrients & Proteins, Collagen for Women & Men
B00XQ2XGAA
$32.95
4.6 (129.5K)
Sports Research Collagen Peptides - Hydrolyzed Type 1 & 3 Collagen Powder Protein Supplement for Healthy Skin, Nails, & Joints - Easy Mixing Vital Nutrients & Proteins, Collagen for Women & Men
40,000 Units Sold/mo▲ 1.5%
5
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate 1.98 Pound (Packaging May Vary)
B002DYIZH6
$41.50
4.6 (99.3K)
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate 1.98 Pound (Packaging May Vary)
30,000 Units Sold/mo▲ 2.0%
10
Wholesome Wellness Premium Multi Collagen Peptides Protein Powder for Women and Men, 5 Types of Hydrolyzed Collagen, Grass-Fed, Non-GMO & Unflavored, Pure Protein for Youthful Skin & Joint Recovery
B07L48J4HW
$30.49
4.5 (21.4K)
Wholesome Wellness Premium Multi Collagen Peptides Protein Powder for Women and Men, 5 Types of Hydrolyzed Collagen, Grass-Fed, Non-GMO & Unflavored, Pure Protein for Youthful Skin & Joint Recovery
20,000 Units Sold/mo▲ 100.0%
View All 191 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the protein powder price landscape, we segmented all 191 tracked listings in Amazon's live "protein powder" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best protein powder price zone, absorbing 47% of the assortment (493 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the protein powder category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 47% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
47%
493 products

Top products in this price tier

#1
B09RQBHRCT
$18.65
80k Units Sold/mo
Unlock Top Performers
#2
$50.00 ~ $100.00
Tier 2
42%
441 products
$100.00 ~ $200.00
Tier 3
8%
89 products
$10.00 ~ $20.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"Protein powder" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "protein powder" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-05 to 2026-07-11, the Amazon USweekly search volume for "protein powder" was approximately 634,698 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #34, climbing 27 positions from the previous week. Additionally, the top 3 products for this keyword capture 15.2% of the total click share and 9.7% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

protein powder

ASINSIGHT
Search Frequency Rank
34
27
Search Volume
634,698
37.4%
Top 3 Click Share
15.2%
Top 3 Conv. Share
9.7%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
634,698
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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