Best Selling Primer Mascara: See Top Product Rankings by Sales Volume & Market Trends

June 2026
125 Products Tracked

Looking for the most popular primer mascara products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "primer mascara." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00T0C9XRK currently leads the primer mascara market with 90K monthly sales, followed closely by B08H3JPH74 with 60K monthly sales and B004BD107O with 20K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
1
B00T0C9XRK
$4.97·
4.3
Units/sold90K
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
2
B08H3JPH74
$10.82·
4.5
Units/sold60K
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
3
B004BD107O
$11.97·
4.6
Units/sold20K

Top Selling Primer Mascara

As of June 2026, we analyzed 125 tracked products in Amazon's "primer mascara" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 90,000 monthly sales. B00T0C9XRK leads the primer mascara market with an estimated 90,000 monthly sales, down 40.0% from the previous month.

125Products Tracked
26,000Top 10 Avg. Sales
$11.68Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
#1
B00T0C9XRK

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

90,000
▼ 40.0%
Units Sold/mo
$4.97
Price
4.3
Rating
414.2K
Reviews
2
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
B08H3JPH74
$10.82
4.5 (184.2K)
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
60,000 Units Sold/mo▼ 57.1%
3
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
B004BD107O
$11.97
4.6 (26.4K)
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20,000 Units Sold/mo▼ 50.0%
4
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
B07TXJHYKB
$4.97
4.4 (81.7K)
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
20,000 Units Sold/mo▼ 66.7%
5
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
B0BG6FXQCC
$28.00
4.0 (25.3K)
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
20,000 Units Sold/mo▼ 50.0%
10
tarte tartelette tubing mascara – Lash Extensions in a Tube, Easy-to-Remove Eye Makeup, Clinically Proven to Volumize & Curl, 24Hr Smudge-Proof Longwear, Vegan & Cruelty-Free
B0BB6B581W
$28.00
4.4 (4.8K)
tarte tartelette tubing mascara – Lash Extensions in a Tube, Easy-to-Remove Eye Makeup, Clinically Proven to Volumize & Curl, 24Hr Smudge-Proof Longwear, Vegan & Cruelty-Free
10,000 Units Sold/mo▼ 50.0%
View All 125 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the primer mascara price landscape, we segmented all 125 tracked listings in Amazon's live "primer mascara" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best primer mascara price zone, absorbing 38% of the assortment (119 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the primer mascara category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 38% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
38%
119 products

Top products in this price tier

#1
B00T0C9XRK
$4.97
90k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
32%
99 products
$10.00 ~ $20.00
Tier 3
28%
86 products
$50.00 ~ $100.00
2%
Unlock to view all price tier distributions and their ASIN sales contributions

"Primer mascara" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "primer mascara" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-07 to 2026-06-13, the Amazon USweekly search volume for "primer mascara" was approximately 296 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #608,880, dropping 40,256 positions from the previous week. Additionally, the top 3 products for this keyword capture 59% of the total click share and 52.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

primer mascara

ASINSIGHT
Search Frequency Rank
608,880
40,256
Search Volume
296
6.9%
Top 3 Click Share
59%
Top 3 Conv. Share
52.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
296
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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