Best Selling Powder Eyeliner: See Top Product Rankings by Sales Volume & Market Trends

August 2026
132 Products Tracked

Looking for the most popular powder eyeliner products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "powder eyeliner." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B08H3JPH74 currently leads the powder eyeliner market with 70K monthly sales, followed closely by B000H3I2JG with 30K monthly sales and B074Y8LM6T with 30K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
1
B08H3JPH74
$10.82·
4.5
Units/sold70K
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
2
B000H3I2JG
$7.52·
4.5
Units/sold30K
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
3
B074Y8LM6T
$9.97·
4.5
Units/sold30K

Top Selling Powder Eyeliner

As of August 2026, we analyzed 132 tracked products in Amazon's "powder eyeliner" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 8,000 and 70,000 monthly sales. B08H3JPH74 leads the powder eyeliner market with an estimated 70,000 monthly sales, down 22.2% from the previous month.

132Products Tracked
23,700Top 10 Avg. Sales
$9.76Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
#1
B08H3JPH74

MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

70,000
▼ 22.2%
Units Sold/mo
$10.82
Price
4.5
Rating
187.1K
Reviews
2
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
B000H3I2JG
$7.52
4.5 (52.7K)
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
30,000 Units Sold/mo▼ 33.3%
3
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
B074Y8LM6T
$9.97
4.5 (107.1K)
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30,000 Units Sold/mo▼ 25.0%
4
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
B07MWSXPT1
$5.00
4.4 (34.9K)
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
30,000 Units Sold/mo
5
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
B01J1A3TFW
$11.38
4.5 (52.7K)
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20,000 Units Sold/mo▼ 33.3%
10
Maybelline Total Temptation Eyebrow Definer Pencil, Blonde, 1 Count
B074VD6LCB
$9.99
4.5 (115.8K)
Maybelline Total Temptation Eyebrow Definer Pencil, Blonde, 1 Count
8,000 Units Sold/mo▼ 20.0%
View All 132 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the powder eyeliner price landscape, we segmented all 132 tracked listings in Amazon's live "powder eyeliner" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best powder eyeliner price zone, absorbing 41% of the assortment (163 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the powder eyeliner category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 41% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
41%
163 products

Top products in this price tier

#1
B08H3JPH74
$10.82
70k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
34%
135 products
$10.00 ~ $20.00
Tier 3
25%
99 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Powder eyeliner" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "powder eyeliner" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-26 to 2026-08-01, the Amazon USweekly search volume for "powder eyeliner" was approximately 466 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #393,858, climbing 28,210 positions from the previous week. Additionally, the top 3 products for this keyword capture 26.4% of the total click share and 12.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

powder eyeliner

ASINSIGHT
Search Frequency Rank
393,858
28,210
Search Volume
466
7.4%
Top 3 Click Share
26.4%
Top 3 Conv. Share
12.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
466
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJul
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