Best Selling Permanent Hair Color: See Top Product Rankings by Sales Volume & Market Trends

July 2026
140 Products Tracked

Looking for the most popular permanent hair color products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "permanent hair color." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00IDCV49I currently leads the permanent hair color market with 10K monthly sales, followed closely by B07FTGLWDR with 10K monthly sales and B07M8Q6237 with 10K monthly sales. Meanwhile, ASIN B07FTGLWDR stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Just For Men Mustache & Beard multiple uses Beard Coloring for Gray Hair with Brush, With Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair Medium Brown, M-35, Pack of 1
1
B00IDCV49I
$11.97·
4.6
Units/sold10K
Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids, Teenage, Make Up & Dress Up Colourful Styles Set Toy for Christmas, Birthday, Halloween Accessories, Party Activities
2
B07FTGLWDR
$16.99·
4.4
Units/sold10K
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
3
B07M8Q6237
$7.99·
4.6
Units/sold10K
🚀Fastest Growing
by MoM sales growth
Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids, Teenage, Make Up & Dress Up Colourful Styles Set Toy for Christmas, Birthday, Halloween Accessories, Party Activities
#1
B07FTGLWDR
$16.99·
4.4
Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids, Teenage, Make Up & Dress Up Colourful Styles Set Toy for Christmas, Birthday, Halloween Accessories, Party Activities
Units/sold
10K100.0%
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
#2
B07M8Q6237
$7.99·
4.6
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
Units/sold
10K100.0%

Top Selling Permanent Hair Color

As of July 2026, we analyzed 140 tracked products in Amazon's "permanent hair color" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 8,000 and 10,000 monthly sales. B00IDCV49I leads the permanent hair color market with an estimated 10,000 monthly sales, up 2.3% from the previous month.

140Products Tracked
9,500Top 10 Avg. Sales
$18.35Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
Just For Men Mustache & Beard multiple uses Beard Coloring for Gray Hair with Brush, With Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair Medium Brown, M-35, Pack of 1
#1
B00IDCV49I

Just For Men Mustache & Beard multiple uses Beard Coloring for Gray Hair with Brush, With Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair Medium Brown, M-35, Pack of 1

10,000
▲ 2.3%
Units Sold/mo
$11.97
Price
4.6
Rating
9.6K
Reviews
2
Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids, Teenage, Make Up & Dress Up Colourful Styles Set Toy for Christmas, Birthday, Halloween Accessories, Party Activities
B07FTGLWDR
$16.99
4.4 (26.1K)
Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids, Teenage, Make Up & Dress Up Colourful Styles Set Toy for Christmas, Birthday, Halloween Accessories, Party Activities
10,000 Units Sold/mo▲ 100.0%
3
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
B07M8Q6237
$7.99
4.6 (9.2K)
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
10,000 Units Sold/mo▲ 100.0%
4
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
B08N1CWL7S
$17.95
4.4 (11.4K)
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10,000 Units Sold/mo
5
Ivnil Black Hair Dye Shampoo Color Shampoo for Gray Coverage for Women Men | Easy to use at home, Effectively cover white hair
B09YH6DC2W
$16.99
4.4 (9.2K)
Ivnil Black Hair Dye Shampoo Color Shampoo for Gray Coverage for Women Men | Easy to use at home, Effectively cover white hair
10,000 Units Sold/mo▲ 42.9%
10
Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
B0011DRT9K
$10.79
3.8 (8.3K)
Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
8,000 Units Sold/mo▲ 75.0%
View All 140 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the permanent hair color price landscape, we segmented all 140 tracked listings in Amazon's live "permanent hair color" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best permanent hair color price zone, absorbing 52% of the assortment (215 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the permanent hair color category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 52% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
52%
215 products

Top products in this price tier

#1
B00IDCV49I
$11.97
10k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
27%
111 products
$20.00 ~ $50.00
Tier 3
21%
85 products
$50.00 ~ $100.00
0%
Unlock to view all price tier distributions and their ASIN sales contributions

"Permanent hair color" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "permanent hair color" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-12 to 2026-07-18, the Amazon USweekly search volume for "permanent hair color" was approximately 606 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #305,879, dropping 25,074 positions from the previous week. Additionally, the top 3 products for this keyword capture 10.6% of the total click share and 3% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

permanent hair color

ASINSIGHT
Search Frequency Rank
305,879
25,074
Search Volume
606
8.5%
Top 3 Click Share
10.6%
Top 3 Conv. Share
3%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
606
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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