Best Selling Paper Towels on Amazon
1,556
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'paper towels' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “paper towels” on Amazon.com in the United States, totaling 1,556 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in January.
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1,556
ASINs
1
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Title
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Sales Volume
100,000+
Price($)
22.86
Ratings
4.2
Reviews
64,910
2
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)
Title
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)
Sales Volume
100,000+
Price($)
6.84
Ratings
4.5
Reviews
16,296
3
Bounty Quick Size Paper Towels, White, 8 Family Rolls = 20 Regular Rolls (Packaging May Vary)
Title
Bounty Quick Size Paper Towels, White, 8 Family Rolls = 20 Regular Rolls (Packaging May Vary)
Sales Volume
100,000+
Price($)
24.42
Ratings
4.8
Reviews
226,636
4
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
Title
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
Sales Volume
100,000+
Price($)
7.92
Ratings
4.7
Reviews
79,986
5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Title
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Sales Volume
100,000+
Price($)
43.49
Ratings
4.8
Reviews
226,636
6
Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
Title
Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
Sales Volume
100,000+
Price($)
6.49
Ratings
4.5
Reviews
121,334
7
Clorox Disinfecting Cleaning Wipes Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Title
Clorox Disinfecting Cleaning Wipes Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Sales Volume
100,000+
Price($)
12.78
Ratings
4.8
Reviews
114,588
8
Angel Soft Toilet Paper, 16 Mega Rolls = 64 Regular Rolls, Soft and Strong Toilet Tissue
Title
Angel Soft Toilet Paper, 16 Mega Rolls = 64 Regular Rolls, Soft and Strong Toilet Tissue
Sales Volume
100,000+
Price($)
12.49
Ratings
4.7
Reviews
92,220
9
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), Equivalent to 185 Regular Rolls, Packaging May Vary
Title
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), Equivalent to 185 Regular Rolls, Packaging May Vary
Sales Volume
100,000+
Price($)
25.21
Ratings
4.4
Reviews
91,271
10
Cottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes), Packaging May Vary
Title
Cottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes), Packaging May Vary
Sales Volume
100,000+
Price($)
15.79
Ratings
4.7
Reviews
175,107
Keyword Paper Towels Weekly Search Volume Trend
19
18
Search Frequency Rank
During Dec 21–27, this keyword ranked 18 in Amazon's Brand Analytics(ABA) report, up 19 from the previous week. The most recent Weekly search volume was 779,154 (+27.40% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Paper Towels Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "paper towels". In the price range of $20–$50, there are 690 ASINs, the highest proportion, accounting for 46.03%. Nearly 64.10% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 36.55% and a combined conversion rate of 30.42%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
13.28%
10-20
26.42%
20-50
46.03%
50-100
11.94%
100-200
1.27%
200-500
0.40%
500-1,000
0.60%
1,000-0
0.07%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
17.02%
4.3-4.7
64.10%
3.8-4.2
13.18%
3.3-3.7
3.70%
2.8-3.2
0.85%
0.0-2.7
1.14%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
29.52%
100-500
22.23%
500-1,000
9.58%
1,000-2,000
8.51%
2,000-5,000
11.79%
5,000-10,000
5.93%
10,000-0
12.44%
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Top3 Click Share
36.55%
Trend changes in the combined click share of the Top 3 ASINs for the keyword paper towels.
Top3 Conversion Share
30.42%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword paper towels.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B09BWFX1L6B09BWFX1L6
14.07%
11.46%
B0DF8RSVJKB0DF8RSVJK
12.21%
10.73%
B09NW92T8QB09NW92T8Q
10.27%
8.23%
Most Selling Products
Search Volume & Trends
Market Overview
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