Best Selling Paper Towel on Amazon
1,584
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'paper towel' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “paper towel” on Amazon.com in the United States, totaling 1,584 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in January.
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1,584
ASINs
1
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls = 12 Regular (108 Sheets Per Roll)
Title
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls = 12 Regular (108 Sheets Per Roll)
Sales Volume
100,000+
Price($)
6.84
Ratings
4.5
Reviews
17,438
2
Bounty Quick Size Paper Towels, White, 8 Family Rolls
Title
Bounty Quick Size Paper Towels, White, 8 Family Rolls
Sales Volume
100,000+
Price($)
24.42
Ratings
4.8
Reviews
227,409
3
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Title
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Sales Volume
100,000+
Price($)
22.86
Ratings
4.2
Reviews
65,586
4
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
Title
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
Sales Volume
100,000+
Price($)
7.92
Ratings
4.7
Reviews
80,607
5
Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
Title
Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
Sales Volume
100,000+
Price($)
5.68
Ratings
4.5
Reviews
123,326
6
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Title
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Sales Volume
100,000+
Price($)
43.49
Ratings
4.8
Reviews
227,409
7
Clean Skin Club Clean Towels XL®, 100%!U(MISSING)SDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Title
Clean Skin Club Clean Towels XL®, 100%!U(MISSING)SDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Sales Volume
100,000+
Price($)
17.95
Ratings
4.8
Reviews
41,109
8
Cottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes), Packaging May Vary
Title
Cottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes), Packaging May Vary
Sales Volume
100,000+
Price($)
11.78
Ratings
4.7
Reviews
176,231
9
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), Equivalent to 185 Regular Rolls, Packaging May Vary
Title
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), Equivalent to 185 Regular Rolls, Packaging May Vary
Sales Volume
100,000+
Price($)
25.21
Ratings
4.4
Reviews
92,230
10
Clorox Disinfecting Cleaning Wipes Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Title
Clorox Disinfecting Cleaning Wipes Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Sales Volume
100,000+
Price($)
12.78
Ratings
4.8
Reviews
115,102
Keyword Paper Towel Weekly Search Volume Trend
46
1,841
Search Frequency Rank
During Jan 11–17, this keyword ranked 1,841 in Amazon's Brand Analytics(ABA) report, up 46 from the previous week. The most recent Weekly search volume was 67,460 (+3.46% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Paper Towel Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "paper towel". In the price range of $20–$50, there are 714 ASINs, the highest proportion, accounting for 45.56%. Nearly 61.31% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 36.01% and a combined conversion rate of 31.01%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
14.36%
10-20
26.23%
20-50
45.56%
50-100
12.06%
100-200
1.28%
200-500
0.45%
500-1,000
0.00%
1,000-0
0.06%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
19.41%
4.3-4.7
61.31%
3.8-4.2
14.71%
3.3-3.7
2.86%
2.8-3.2
0.82%
0.0-2.7
0.89%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
29.10%
100-500
24.43%
500-1,000
8.30%
1,000-2,000
8.72%
2,000-5,000
11.12%
5,000-10,000
5.35%
10,000-0
12.97%
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Top3 Click Share
36.01%
Trend changes in the combined click share of the Top 3 ASINs for the keyword paper towel.
Top3 Conversion Share
31.01%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword paper towel.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0DF8RSVJKB0DF8RSVJK
15.18%
13.58%
B09BWFX1L6B09BWFX1L6
13.43%
11.36%
B09NW92T8QB09NW92T8Q
7.40%
6.07%
Most Selling Products
Search Volume & Trends
Market Overview
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