Best Selling Panties: See Top Product Rankings by Sales Volume & Market Trends

July 2026
165 Products Tracked

Looking for the most popular panties products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "panties." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00FZR1C7I currently leads the panties market with 10K monthly sales, followed closely by B0B8ZPMKHP with 10K monthly sales and B00DZJFTLI with 8K monthly sales. Meanwhile, ASIN B07RGCSNWN stands out as the fastest-growing product, achieving an impressive 75.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
1
B00FZR1C7I
$9.94·
4.4
Units/sold10K
Caterlove Women's Seamless Underwear No Show Stretch Bikini Panties Silky Invisible Hipster 6 Pack
2
B0B8ZPMKHP
$12.99·
4.3
Units/sold10K
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
3
B00DZJFTLI
$9.71·
4.4
Units/sold8K
🚀Fastest Growing
by MoM sales growth
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
#1
B07RGCSNWN
$19.99·
4.6
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
Units/sold
7K75.0%
FINETOO 6 Pack Women’s Seamless Hipster Underwear No Show Panties Invisibles Briefs Soft Stretch Bikini Underwears XS-XL
#2
B08LK79FQT
$13.49·
4.3
FINETOO 6 Pack Women’s Seamless Hipster Underwear No Show Panties Invisibles Briefs Soft Stretch Bikini Underwears XS-XL
Units/sold
6K66.7%

Top Selling Panties

As of July 2026, we analyzed 165 tracked products in Amazon's "panties" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 6,000 and 10,000 monthly sales. B00FZR1C7I leads the panties market with an estimated 10,000 monthly sales, up 4.0% from the previous month.

165Products Tracked
7,600Top 10 Avg. Sales
$12.50Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
#1
B00FZR1C7I

Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women

10,000
▲ 4.0%
Units Sold/mo
$9.94
Price
4.4
Rating
8.3K
Reviews
2
Caterlove Women's Seamless Underwear No Show Stretch Bikini Panties Silky Invisible Hipster 6 Pack
B0B8ZPMKHP
$12.99
4.3 (10.2K)
Caterlove Women's Seamless Underwear No Show Stretch Bikini Panties Silky Invisible Hipster 6 Pack
10,000 Units Sold/mo▲ 3.5%
3
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
B00DZJFTLI
$9.71
4.4 (8.4K)
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
8,000 Units Sold/mo▲ 8.0%
4
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
B00FZR1CIW
$9.94
4.4 (8.3K)
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
8,000 Units Sold/mo▲ 3.5%
5
Vevmon Cotton Underwear for Women High Waisted Full Coverage Briefs Soft Ladies Panties 5 Pack
B0FD741YV8
$14.99
4.3 (4.5K)
Vevmon Cotton Underwear for Women High Waisted Full Coverage Briefs Soft Ladies Panties 5 Pack
8,000 Units Sold/mo▲ 2.0%
10
READY TO LOVE Cotton Underwear for Women Pack Breathable Thongs for Women Sexy Stretch Soft Womens Panties Thong XS-XL
B0D3GLLBWF
$9.99
4.4 (4K)
READY TO LOVE Cotton Underwear for Women Pack Breathable Thongs for Women Sexy Stretch Soft Womens Panties Thong XS-XL
6,000 Units Sold/mo▲ 2.0%
View All 165 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the panties price landscape, we segmented all 165 tracked listings in Amazon's live "panties" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best panties price zone, absorbing 49% of the assortment (1242 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the panties category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 49% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
49%
1242 products

Top products in this price tier

#1
B00FZR1C7I
$9.94
10k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
36%
920 products
$0.00 ~ $10.00
Tier 3
14%
354 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Panties" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "panties" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-05 to 2026-07-11, the Amazon USweekly search volume for "panties" was approximately 32,563 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #3,867, dropping 136 positions from the previous week. Additionally, the top 3 products for this keyword capture 24.9% of the total click share and 1.3% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

panties

ASINSIGHT
Search Frequency Rank
3,867
136
Search Volume
32,563
3.1%
Top 3 Click Share
24.9%
Top 3 Conv. Share
1.3%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
32,563
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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