Best Selling Palettes on Amazon
854
Products
USMarketplace
December 2025Reporting Period
Sales Volume of Top ASINs for 'palettes' on AmazonDecember 2025

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “palettes” on Amazon.com in the United States, totaling 854 products. Under this keyword, the top-ranked ASIN recorded more than 60,000 orders in December.
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854
ASINs
1
Urban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Nude Shadows, Multi-Use Powder for Eye, Contour, or Brows, Ultra-Blendable Cool-Tone Neutrals, Long-lasting Wear, Travel Makeup with Mirror
Title
Urban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Nude Shadows, Multi-Use Powder for Eye, Contour, or Brows, Ultra-Blendable Cool-Tone Neutrals, Long-lasting Wear, Travel Makeup with Mirror
Sales Volume
60,000+
Price($)
26.25
Ratings
4.3
Reviews
11,165
2
Customizer Engraving Pen (Formerly Culiau): Ultimate Cordless Portable Tool for Artists & DIYers - Engrave 50+ Surfaces - Beginner Friendly - Rechargeable - Free 30 Bits & Mastery Guide
Title
Customizer Engraving Pen (Formerly Culiau): Ultimate Cordless Portable Tool for Artists & DIYers - Engrave 50+ Surfaces - Beginner Friendly - Rechargeable - Free 30 Bits & Mastery Guide
Sales Volume
60,000+
Price($)
9.99
Ratings
4.4
Reviews
1,255
3
Urban Decay Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows, Multi-Use Matte & Shimmer Finishes, Ultra-Blendable Everyday Rosy Neutrals, Long-lasting Up to 12HR Wear, Travel Makeup with Mirror
Title
Urban Decay Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows, Multi-Use Matte & Shimmer Finishes, Ultra-Blendable Everyday Rosy Neutrals, Long-lasting Up to 12HR Wear, Travel Makeup with Mirror
Sales Volume
50,000+
Price($)
26.25
Ratings
4.7
Reviews
4,547
4
Essence Lash Princess Mascara Holiday Gift Set | 4 Vegan & Cruelty-Free Mascaras | False Lash Effect, Waterproof, Primer, Curl & Volume | Stocking Stuffer for Beauty Lovers
Title
Essence Lash Princess Mascara Holiday Gift Set | 4 Vegan & Cruelty-Free Mascaras | False Lash Effect, Waterproof, Primer, Curl & Volume | Stocking Stuffer for Beauty Lovers
Sales Volume
40,000+
Price($)
14.99
Ratings
4.6
Reviews
3,552
5
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Stocking Stuffer for Women, 202 Black Brown, 0.01 oz
Title
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Stocking Stuffer for Women, 202 Black Brown, 0.01 oz
Sales Volume
40,000+
Price($)
6.58
Ratings
4.5
Reviews
36,941
6
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly
Title
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly
Sales Volume
30,000+
Price($)
39.98
Ratings
4.5
Reviews
8,007
7
ARTISTRO Watercolor Paint Set - Portable Paint Kit - Perfect for Gifting to Adults, Teens, Tweens, & Kids
Title
ARTISTRO Watercolor Paint Set - Portable Paint Kit - Perfect for Gifting to Adults, Teens, Tweens, & Kids
Sales Volume
30,000+
Price($)
19.99
Ratings
4.8
Reviews
10,553
8
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Tuscan Dreams - Full Size - Includes Bronzer, Blush, Highlighter and 6 Eyeshadows - Travel-Friendly (Best of the Best Tuscan Dreams)
Title
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Tuscan Dreams - Full Size - Includes Bronzer, Blush, Highlighter and 6 Eyeshadows - Travel-Friendly (Best of the Best Tuscan Dreams)
Sales Volume
20,000+
Price($)
39.98
Ratings
4.5
Reviews
1,332
9
Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
Title
Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
Sales Volume
20,000+
Price($)
9.99
Ratings
4.5
Reviews
28,442
10
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look
Title
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look
Sales Volume
20,000+
Price($)
21.00
Ratings
4.1
Reviews
3,510
Keyword Palettes Weekly Search Volume Trend
10,066
114,246
Search Frequency Rank
During Dec 7–13, this keyword ranked 114,246 in Amazon's Brand Analytics(ABA) report, down 10,066 from the previous week. The most recent Weekly search volume was 1,687 (-9.25% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Palettes Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "palettes". In the price range of $10–$20, there are 295 ASINs, the highest proportion, accounting for 35.20%. Nearly 70.40% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 29.09% and a combined conversion rate of 27.68%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
29.36%
10-20
35.20%
20-50
30.43%
50-100
3.70%
100-200
1.19%
200-500
0.12%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
19.78%
4.3-4.7
70.40%
3.8-4.2
8.08%
3.3-3.7
0.87%
2.8-3.2
0.62%
0.0-2.7
0.25%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
33.96%
100-500
20.27%
500-1,000
12.69%
1,000-2,000
15.30%
2,000-5,000
8.83%
5,000-10,000
4.73%
10,000-0
4.23%
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Top3 Click Share
29.09%
Trend changes in the combined click share of the Top 3 ASINs for the keyword palettes.
Top3 Conversion Share
27.68%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword palettes.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0B9R91Z2PB0B9R91Z2P
10.65%
8.93%
B074W56CQ4B074W56CQ4
9.35%
7.59%
B08FRPKV45B08FRPKV45
9.09%
11.16%
Most Selling Products
Search Volume & Trends
Market Overview
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