Best Selling Ordinary Retinol Serum: See Top Product Rankings by Sales Volume & Market Trends

June 2026
128 Products Tracked

Looking for the most popular ordinary retinol serum products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "ordinary retinol serum." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01MDTVZTZ currently leads the ordinary retinol serum market with 100K monthly sales, followed closely by B01MYEZPC8 with 100K monthly sales and B0DG4WXBCF with 90K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
1
B01MDTVZTZ
$6.00·
4.7
Units/sold100K
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
2
B01MYEZPC8
$9.90·
4.7
Units/sold100K
MEDITHERAPY Retinal Skin Booster Serum | Retinaldehyde, Niacinamide Anti-Aging Serum - K-Beauty Facial Serum for Fine Lines, Firming & Radiance | Hydrating Face Serum All Skin Types, 5.07 fl oz
3
B0DG4WXBCF
$19.99·
4.4
Units/sold90K

Top Selling Ordinary Retinol Serum

As of June 2026, we analyzed 128 tracked products in Amazon's "ordinary retinol serum" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 30,000 and 100,000 monthly sales. B01MDTVZTZ leads the ordinary retinol serum market with an estimated 100,000 monthly sales.

128Products Tracked
59,000Top 10 Avg. Sales
$13.96Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
#1
B01MDTVZTZ

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin

100,000
Units Sold/mo
$6.00
Price
4.7
Rating
57.6K
Reviews
2
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
B01MYEZPC8
$9.90
4.7 (36.7K)
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100,000 Units Sold/mo
3
MEDITHERAPY Retinal Skin Booster Serum | Retinaldehyde, Niacinamide Anti-Aging Serum - K-Beauty Facial Serum for Fine Lines, Firming & Radiance | Hydrating Face Serum All Skin Types, 5.07 fl oz
B0DG4WXBCF
$19.99
4.4 (5.6K)
MEDITHERAPY Retinal Skin Booster Serum | Retinaldehyde, Niacinamide Anti-Aging Serum - K-Beauty Facial Serum for Fine Lines, Firming & Radiance | Hydrating Face Serum All Skin Types, 5.07 fl oz
90,000 Units Sold/mo
4
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
B06WD5J8KY
$12.20
4.5 (7.1K)
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
70,000 Units Sold/mo
5
ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare, 1.01 fl oz.
B0DG1DQ2S7
$22.00
4.5 (4.6K)
ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare, 1.01 fl oz.
50,000 Units Sold/mo
10
CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer For Face, Post Acne Skin Barrier Repair, Non-Comedogenic
B07VWSN95S
$18.68
4.6 (56.2K)
CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer For Face, Post Acne Skin Barrier Repair, Non-Comedogenic
30,000 Units Sold/mo
View All 128 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the ordinary retinol serum price landscape, we segmented all 128 tracked listings in Amazon's live "ordinary retinol serum" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best ordinary retinol serum price zone, absorbing 39% of the assortment (131 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the ordinary retinol serum category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 39% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
39%
131 products

Top products in this price tier

#1
B01MDTVZTZ
$6.00
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
30%
98 products
$50.00 ~ $100.00
Tier 3
14%
48 products
$0.00 ~ $10.00
13%
Unlock to view all price tier distributions and their ASIN sales contributions

"Ordinary retinol serum" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "ordinary retinol serum" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-05-31 to 2026-06-06, the Amazon USweekly search volume for "ordinary retinol serum" was approximately 375 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #485,658, dropping 123,283 positions from the previous week. Additionally, the top 3 products for this keyword capture 82.8% of the total click share and 69.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

ordinary retinol serum

ASINSIGHT
Search Frequency Rank
485,658
123,283
Search Volume
375
26.2%
Top 3 Click Share
82.8%
Top 3 Conv. Share
69.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
375
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMay
Multi-Dimensional Data

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