Best Selling Non Toxic Mascara: See Top Product Rankings by Sales Volume & Market Trends

July 2026
136 Products Tracked

Looking for the most popular non toxic mascara products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "non toxic mascara." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00T0C9XRK currently leads the non toxic mascara market with 80K monthly sales, followed closely by B08H3JPH74 with 70K monthly sales and B0F566TFJN with 30K monthly sales. Meanwhile, ASIN B004BCTFVS stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Essence Cosmetics essence Lash Princess False Lash Effect Mascara, Black (Pack of 1)
1
B00T0C9XRK
$4.97·
4.3
Units/sold80K
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
2
B08H3JPH74
$7.14·
4.5
Units/sold70K
Thrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
3
B0F566TFJN
$26.00·
4.4
Units/sold30K
🚀Fastest Growing
by MoM sales growth
L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Blackest Black, 0.26 Fl Oz., 1 Count
#1
B004BCTFVS
$8.64·
4.5
L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Blackest Black, 0.26 Fl Oz., 1 Count
Units/sold
10K100.0%
Essence Cosmetics essence Lash Princess False Lash Effect Mascara, Black (Pack of 1)
#2
B00T0C9XRK
$4.97·
4.3
Essence Cosmetics essence Lash Princess False Lash Effect Mascara, Black (Pack of 1)
Units/sold
80K66.7%

Top Selling Non Toxic Mascara

As of July 2026, we analyzed 136 tracked products in Amazon's "non toxic mascara" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 80,000 monthly sales. B00T0C9XRK leads the non toxic mascara market with an estimated 80,000 monthly sales, up 66.7% from the previous month.

136Products Tracked
27,000Top 10 Avg. Sales
$13.19Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Essence Cosmetics essence Lash Princess False Lash Effect Mascara, Black (Pack of 1)
#1
B00T0C9XRK

Essence Cosmetics essence Lash Princess False Lash Effect Mascara, Black (Pack of 1)

80,000
▲ 66.7%
Units Sold/mo
$4.97
Price
4.3
Rating
416.3K
Reviews
2
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
B08H3JPH74
$7.14
4.5 (186.8K)
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
70,000 Units Sold/mo▲ 2.0%
3
Thrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
B0F566TFJN
$26.00
4.4 (4.3K)
Thrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
30,000 Units Sold/mo▲ 1.5%
4
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
B07TXJHYKB
$4.97
4.4 (82.4K)
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
20,000 Units Sold/mo▲ 2.0%
5
PRIME PROMETICS PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
B0BG6FXQCC
$28.00
4.0 (26.4K)
PRIME PROMETICS PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
20,000 Units Sold/mo▲ 2.0%
10
ILIA Limitless Lash Mascara (After Midnight | Soft black) | Lengthen, Lift, Separate | 12-HR Wear | Smudge-Resistant | Conditioning | Safe for Sensitive Eyes, Clean, Cruelty-Free
B07BWYRQ8C
$29.00
4.3 (7K)
ILIA Limitless Lash Mascara (After Midnight | Soft black) | Lengthen, Lift, Separate | 12-HR Wear | Smudge-Resistant | Conditioning | Safe for Sensitive Eyes, Clean, Cruelty-Free
10,000 Units Sold/mo▲ 42.9%
View All 136 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the non toxic mascara price landscape, we segmented all 136 tracked listings in Amazon's live "non toxic mascara" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best non toxic mascara price zone, absorbing 46% of the assortment (182 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the non toxic mascara category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 46% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
46%
182 products

Top products in this price tier

#1
B00T0C9XRK
$4.97
80k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
31%
121 products
$0.00 ~ $10.00
Tier 3
22%
85 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Non toxic mascara" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "non toxic mascara" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-19 to 2026-07-25, the Amazon USweekly search volume for "non toxic mascara" was approximately 546 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #338,239, dropping 8,466 positions from the previous week. Additionally, the top 3 products for this keyword capture 33.5% of the total click share and 24.1% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

non toxic mascara

ASINSIGHT
Search Frequency Rank
338,239
8,466
Search Volume
546
2.5%
Top 3 Click Share
33.5%
Top 3 Conv. Share
24.1%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
546
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
Multi-Dimensional Data

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