Best Selling Newborn Essentials Must Haves on Amazon
3,564
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'newborn essentials must haves' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “newborn essentials must haves” on Amazon.com in the United States, totaling 3,564 products. Under this keyword, the top-ranked ASIN recorded more than 70,000 orders in January.
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3,564
ASINs
1
Miss Mouth's Messy Eater Stain Treater Spray - 4oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Title
Miss Mouth's Messy Eater Stain Treater Spray - 4oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Sales Volume
70,000+
Price($)
7.97
Ratings
4.2
Reviews
39,437
2
Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99%!P(MISSING)urified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
Title
Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99%!P(MISSING)urified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
Sales Volume
70,000+
Price($)
21.99
Ratings
4.8
Reviews
119,463
3
Desitin Maximum Strength Baby Diaper Rash Cream, 40%!Z(MISSING)inc Oxide, Hypoallergenic No Added Parabens & Dyes, Protects & Relieves Baby’s Skin for Up to 12 Hours, Prevents Diaper Rash, 4.8 oz Tube
Title
Desitin Maximum Strength Baby Diaper Rash Cream, 40%!Z(MISSING)inc Oxide, Hypoallergenic No Added Parabens & Dyes, Protects & Relieves Baby’s Skin for Up to 12 Hours, Prevents Diaper Rash, 4.8 oz Tube
Sales Volume
60,000+
Price($)
7.97
Ratings
4.8
Reviews
47,171
4
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9%!W(MISSING)ater, Unscented & Hypoallergenic, 720 Count (12 Packs)
Title
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9%!W(MISSING)ater, Unscented & Hypoallergenic, 720 Count (12 Packs)
Sales Volume
50,000+
Price($)
44.97
Ratings
4.7
Reviews
84,998
5
Miss Mouth's Messy Eater Stain Treater Spray - 16oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Title
Miss Mouth's Messy Eater Stain Treater Spray - 16oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Sales Volume
50,000+
Price($)
29.99
Ratings
4.4
Reviews
46,719
6
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant for Chapped or Dry Skin, Drool Rash and Diaper Rash Ointment, 14 Oz Jar
Title
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant for Chapped or Dry Skin, Drool Rash and Diaper Rash Ointment, 14 Oz Jar
Sales Volume
40,000+
Price($)
18.37
Ratings
4.8
Reviews
64,157
7
Earth Mama Organic Nipple Butter™ | Nipple Cream Safe for Breastfeeding | Postpartum Essentials for Nursing | Non Lanolin Nipple Cream, 2-Fluid Ounce
Title
Earth Mama Organic Nipple Butter™ | Nipple Cream Safe for Breastfeeding | Postpartum Essentials for Nursing | Non Lanolin Nipple Cream, 2-Fluid Ounce
Sales Volume
30,000+
Price($)
13.97
Ratings
4.7
Reviews
63,235
8
Infinno Baby Wrist Rattle Socks and Foot Finder Set, Perfect Baby Toys for 0-12 Months Newborn Boys and Girls As Shower Gifts, Garden Bug Series
Title
Infinno Baby Wrist Rattle Socks and Foot Finder Set, Perfect Baby Toys for 0-12 Months Newborn Boys and Girls As Shower Gifts, Garden Bug Series
Sales Volume
30,000+
Price($)
9.49
Ratings
4.8
Reviews
6,059
9
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant, Dry Skin and Diaper Rash Ointment, 7 Oz Tube
Title
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant, Dry Skin and Diaper Rash Ointment, 7 Oz Tube
Sales Volume
30,000+
Price($)
12.49
Ratings
4.9
Reviews
33,811
10
Pampers Sensitive Baby Wipes, Water Based, Hypoallergenic and Unscented, 8 Flip-Top Packs, 4 Refill Packs (1008 Wipes Total)
Title
Pampers Sensitive Baby Wipes, Water Based, Hypoallergenic and Unscented, 8 Flip-Top Packs, 4 Refill Packs (1008 Wipes Total)
Sales Volume
30,000+
Price($)
29.94
Ratings
4.8
Reviews
237,043
Keyword Newborn Essentials Must Haves Weekly Search Volume Trend
22
2,101
Search Frequency Rank
During Jan 11–17, this keyword ranked 2,101 in Amazon's Brand Analytics(ABA) report, down 22 from the previous week. The most recent Weekly search volume was 56,836 (-0.98% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Newborn Essentials Must Haves Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "newborn essentials must haves". In the price range of $20–$50, there are 1,425 ASINs, the highest proportion, accounting for 40.12%. Nearly 60.44% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 14.60% and a combined conversion rate of 5.08%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
13.26%
10-20
32.07%
20-50
40.12%
50-100
8.50%
100-200
4.87%
200-500
1.07%
500-1,000
0.08%
1,000-0
0.03%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
30.47%
4.3-4.7
60.44%
3.8-4.2
7.60%
3.3-3.7
0.86%
2.8-3.2
0.30%
0.0-2.7
0.33%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
27.82%
100-500
21.96%
500-1,000
9.79%
1,000-2,000
10.03%
2,000-5,000
11.84%
5,000-10,000
7.65%
10,000-0
10.92%
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Top3 Click Share
14.60%
Trend changes in the combined click share of the Top 3 ASINs for the keyword newborn essentials must haves.
Top3 Conversion Share
5.08%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword newborn essentials must haves.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0DSMHJ2FFB0DSMHJ2FF
5.91%
2.94%
B008KJEYLOB008KJEYLO
5.55%
0.36%
B075G6XMSFB075G6XMSF
3.14%
1.78%
Most Selling Products
Search Volume & Trends
Market Overview
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