Best Selling Newborn Essentials on Amazon
3,150
Products
USMarketplace
February 2026Reporting Period
Sales Volume of Top ASINs for 'newborn essentials' on AmazonFebruary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “newborn essentials” on Amazon.com in the United States, totaling 3,150 products. Under this keyword, the top-ranked ASIN recorded more than 80,000 orders in February.
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3,150
ASINs
1
Miss Mouth's Messy Eater Stain Treater Spray - 4oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Title
Miss Mouth's Messy Eater Stain Treater Spray - 4oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Sales Volume
80,000+
Price($)
7.97
Ratings
4.4
Reviews
86,860
2
Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99%!P(MISSING)urified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
Title
Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99%!P(MISSING)urified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
Sales Volume
80,000+
Price($)
21.99
Ratings
4.8
Reviews
120,287
3
Desitin Maximum Strength Baby Diaper Rash Cream, 40%!Z(MISSING)inc Oxide, Hypoallergenic No Added Parabens & Dyes, Protects & Relieves Baby’s Skin for Up to 12 Hours, Prevents Diaper Rash, 4.8 oz Tube
Title
Desitin Maximum Strength Baby Diaper Rash Cream, 40%!Z(MISSING)inc Oxide, Hypoallergenic No Added Parabens & Dyes, Protects & Relieves Baby’s Skin for Up to 12 Hours, Prevents Diaper Rash, 4.8 oz Tube
Sales Volume
60,000+
Price($)
7.97
Ratings
4.8
Reviews
47,506
4
Miss Mouth's Messy Eater Stain Treater Spray - 16oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Title
Miss Mouth's Messy Eater Stain Treater Spray - 16oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Sales Volume
60,000+
Price($)
29.99
Ratings
4.4
Reviews
86,860
5
No-Touch Thermometer for Adults and Kids, Accurate Digital Baby Thermometer, Fever Alarm & Silent Mode, 2 in 1 Forehead & Object Mode
Title
No-Touch Thermometer for Adults and Kids, Accurate Digital Baby Thermometer, Fever Alarm & Silent Mode, 2 in 1 Forehead & Object Mode
Sales Volume
60,000+
Price($)
19.99
Ratings
4.5
Reviews
114,517
6
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9%!W(MISSING)ater, Unscented & Hypoallergenic, 720 Count (12 Packs)
Title
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9%!W(MISSING)ater, Unscented & Hypoallergenic, 720 Count (12 Packs)
Sales Volume
50,000+
Price($)
36.79
Ratings
4.7
Reviews
85,182
7
Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes), Packaging May Vary
Title
Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes), Packaging May Vary
Sales Volume
50,000+
Price($)
14.67
Ratings
4.7
Reviews
173,496
8
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant for Chapped or Dry Skin, Drool Rash and Diaper Rash Ointment, 14 Oz Jar
Title
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant for Chapped or Dry Skin, Drool Rash and Diaper Rash Ointment, 14 Oz Jar
Sales Volume
40,000+
Price($)
18.37
Ratings
4.8
Reviews
64,321
9
Miss Mouth's Messy Eater Stain Treater - 16oz Refill - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Title
Miss Mouth's Messy Eater Stain Treater - 16oz Refill - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Sales Volume
40,000+
Price($)
27.99
Ratings
4.4
Reviews
86,813
10
Earth Mama Organic Nipple Butter™ | Nipple Cream Safe for Breastfeeding | Postpartum Essentials for Nursing | Non Lanolin Nipple Cream, 2-Fluid Ounce
Title
Earth Mama Organic Nipple Butter™ | Nipple Cream Safe for Breastfeeding | Postpartum Essentials for Nursing | Non Lanolin Nipple Cream, 2-Fluid Ounce
Sales Volume
30,000+
Price($)
13.97
Ratings
4.7
Reviews
63,391
Keyword Newborn Essentials Weekly Search Volume Trend
395
8,239
Search Frequency Rank
During Feb 1–7, this keyword ranked 8,239 in Amazon's Brand Analytics(ABA) report, down 395 from the previous week. The most recent Weekly search volume was 17,142 (-3.89% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Newborn Essentials Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "newborn essentials". In the price range of $20–$50, there are 1,229 ASINs, the highest proportion, accounting for 39.15%. Nearly 59.61% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 24.61% and a combined conversion rate of 4.45%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
14.37%
10-20
33.07%
20-50
39.15%
50-100
7.93%
100-200
3.98%
200-500
1.34%
500-1,000
0.06%
1,000-0
0.10%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
31.98%
4.3-4.7
59.61%
3.8-4.2
7.17%
3.3-3.7
0.76%
2.8-3.2
0.23%
0.0-2.7
0.23%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
25.87%
100-500
22.28%
500-1,000
10.87%
1,000-2,000
9.21%
2,000-5,000
12.04%
5,000-10,000
8.05%
10,000-0
11.67%
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Top3 Click Share
24.61%
Trend changes in the combined click share of the Top 3 ASINs for the keyword newborn essentials.
Top3 Conversion Share
4.45%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword newborn essentials.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0CTGYBG2VB0CTGYBG2V
18.45%
0.52%
B0DSMHJ2FFB0DSMHJ2FF
4.19%
1.31%
B075G6XMSFB075G6XMSF
1.97%
2.62%
Most Selling Products
Search Volume & Trends
Market Overview
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