Best Selling Navy Eyeliner: See Top Product Rankings by Sales Volume & Market Trends

August 2026
133 Products Tracked

Looking for the most popular navy eyeliner products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "navy eyeliner." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B000H3I2JG currently leads the navy eyeliner market with 30K monthly sales, followed closely by B07MWSXPT1 with 30K monthly sales and B01J1A3TFW with 20K monthly sales. Meanwhile, ASIN B0DV97CQ9S stands out as the fastest-growing product, achieving an impressive 66.7% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
1
B000H3I2JG
$7.52·
4.5
Units/sold30K
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
2
B07MWSXPT1
$5.00·
4.4
Units/sold30K
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
3
B01J1A3TFW
$11.38·
4.5
Units/sold20K
🚀Fastest Growing
by MoM sales growth
ColourPop Crème Gel Waterproof Eyeliner - 18HR Wear, Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof, Vegan & Cruelty-Free - Joy Ride (0.01 oz)
#1
B0DV97CQ9S
$8.00·
4.4
ColourPop Crème Gel Waterproof Eyeliner - 18HR Wear, Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof, Vegan & Cruelty-Free - Joy Ride (0.01 oz)
Units/sold
5K66.7%
LAURA GELLER Kajal Longwear Kohl Eyeliner Pencil – Smoky Plum
#2
B0D1KR927V
$14.40·
4.3
LAURA GELLER Kajal Longwear Kohl Eyeliner Pencil – Smoky Plum
Units/sold
5K4.0%

Top Selling Navy Eyeliner

As of August 2026, we analyzed 133 tracked products in Amazon's "navy eyeliner" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 4,000 and 30,000 monthly sales. B000H3I2JG leads the navy eyeliner market with an estimated 30,000 monthly sales, down 33.3% from the previous month.

133Products Tracked
15,400Top 10 Avg. Sales
$10.46Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
#1
B000H3I2JG

Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

30,000
▼ 33.3%
Units Sold/mo
$7.52
Price
4.5
Rating
52.7K
Reviews
2
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
B07MWSXPT1
$5.00
4.4 (34.9K)
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
30,000 Units Sold/mo
3
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
B01J1A3TFW
$11.38
4.5 (52.7K)
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20,000 Units Sold/mo▼ 33.3%
4
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free & Vegan - Charcoal
B082YPRCMM
$2.07
4.5 (40K)
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free & Vegan - Charcoal
20,000 Units Sold/mo
5
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
B0BSR2ZBK1
$18.00
3.8 (8.7K)
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
20,000 Units Sold/mo
10
REVLON ColorStay Pencil Waterproof Eyeliner, 204 Charcoal, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense shimmer color.
B000H3GCLQ
$7.26
4.5 (52.7K)
REVLON ColorStay Pencil Waterproof Eyeliner, 204 Charcoal, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense shimmer color.
4,000 Units Sold/mo
View All 133 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the navy eyeliner price landscape, we segmented all 133 tracked listings in Amazon's live "navy eyeliner" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best navy eyeliner price zone, absorbing 44% of the assortment (136 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the navy eyeliner category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 44% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
44%
136 products

Top products in this price tier

#1
B000H3I2JG
$7.52
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
36%
110 products
$10.00 ~ $20.00
Tier 3
19%
60 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Navy eyeliner" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "navy eyeliner" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-26 to 2026-08-01, the Amazon USweekly search volume for "navy eyeliner" was approximately 500 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #368,124, climbing 13,193 positions from the previous week. Additionally, the top 3 products for this keyword capture 48.4% of the total click share and 45% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

navy eyeliner

ASINSIGHT
Search Frequency Rank
368,124
13,193
Search Volume
500
3.7%
Top 3 Click Share
48.4%
Top 3 Conv. Share
45%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
500
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJul
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